# How Victoria's Secret uses Movable Ink

As published on [movableink.com](https://movableink.com/case-studies/victorias-secret-ai-powered-personalization). Captured by usedby on 2026-10-08.

- Company: [Victoria's Secret](https://www.usedby.ai/companies/victoria-s-secret.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)

## What the story says

Victoria's Secret uses Movable Ink's Da Vinci to tailor email content to individual customers' preferences and styles, moving from traditional email marketing to an AI-powered approach.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Victoria's Secret, not ours.

> Using Da Vinci, Victoria's Secret tailors its email content to uniquely appeal to each customer. This means every email is carefully designed to match individual preferences and styles.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Victoria's Secret.
- Checked: Victoria's Secret uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/victoria-s-secret-movable-ink · How we check: https://www.usedby.ai/methodology