# How Virgin Atlantic uses Movable Ink

**355%** Lift in click-through rate

As published on [movableink.com](https://movableink.com/case-studies/how-virgin-atlantic-took-off-with-sky-high-engagement). Captured by usedby on 2026-10-08.

- Company: [Virgin Atlantic](https://www.usedby.ai/companies/virgin-atlantic.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Airlines & Aviation Services](https://www.usedby.ai/companies/industry/airlines-aviation-services.md)

## The use case: how Virgin Atlantic deploys Movable Ink

Virgin Atlantic uses Movable Ink to personalise its customer email experience and to automate work so that developer resources are freed up.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Virgin Atlantic, not ours.

> With state-of-the-art personalisation, Virgin Atlantic brought its customer experience to new heights, all while freeing up developer resources through the power of automation.

- **420%**: “420% increase in engagement”
- **70%**: “70% lift in conversions”

## Other AI tools used by Virgin Atlantic

- [Textio](https://www.usedby.ai/tools/textio.md) — Observed
- [Torq](https://www.usedby.ai/tools/torq.md) — Observed

## Movable Ink users in Airlines & Aviation Services

- [Frontier Airlines](https://www.usedby.ai/companies/frontier-airlines.md) — Confirmed
- [Hawaiian Airlines](https://www.usedby.ai/companies/hawaiian-airlines.md) — Confirmed
- [JetBlue](https://www.usedby.ai/companies/jetblue.md) — Confirmed
- [Southwest Airlines](https://www.usedby.ai/companies/southwest-airlines.md) — Confirmed
- [United Airlines](https://www.usedby.ai/companies/united-airlines.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 355% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Virgin Atlantic.
- Checked: Virgin Atlantic uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/virgin-atlantic-movable-ink-2 · How we check: https://www.usedby.ai/methodology