# How Virgin Atlantic uses Movable Ink

As published on [movableink.com](https://movableink.com/case-studies/virgin-atlantic-creates-informative-travel-experiences). Captured by usedby on 2026-10-08.

- Company: [Virgin Atlantic](https://www.usedby.ai/companies/virgin-atlantic.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Marketing

## What the story says

Virgin Atlantic's marketing team uses Movable Ink's web crop functionality to automatically pull current destination travel requirements from its website into pre-travel emails, matched to each customer's arrival airport via a CSV data source. A CSV-driven critical information banner also shows real-time destination alerts without manual template updates.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Virgin Atlantic, not ours.

> Movable Ink's web crop functionality helped Virgin Atlantic say "bon voyage" to repetitive and manual tasks and "hello" to automation, saving them hundreds of hours in production time, now used to brainstorm strategies for upcoming campaigns.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Virgin Atlantic.
- Checked: Virgin Atlantic uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/virgin-atlantic-movable-ink-3 · How we check: https://www.usedby.ai/methodology