# How Virgin Atlantic uses Movable Ink

**922%**: “revenue from Black Friday Upper Class bookings skyrocketing by as much as 922%”

As published on [movableink.com](https://movableink.com/case-studies/virgin-atlantic-case-study). Captured by usedby on 2026-10-08.

- Company: [Virgin Atlantic](https://www.usedby.ai/companies/virgin-atlantic.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Marketing

## What the story says

Virgin Atlantic's marketing team uses Movable Ink to build personalized, data-driven emails at scale, using loyalty, browsing and booking data along with live pricing, countdown timers and dynamic imagery. Campaigns include Black Friday promotions, peak-season destination emails and Flying Club loyalty emails.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Virgin Atlantic, not ours.

> This led to a significant increase in bookings compared to the previous year, with revenue from Black Friday Upper Class bookings skyrocketing by as much as 922%, setting a new benchmark for Virgin Atlantic’s marketing program.

- **285%**: “285% lift in bookings”
- **241%**: “241% lift in revenue”
- **21%**: “21% lift in bookings”
- **10%**: “10% lift in revenue”

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 922% is printed word for word on the page, near the name of Virgin Atlantic.
- Checked: the passage quoted above is copied word for word from the page, near the name of Virgin Atlantic.
- Checked: Virgin Atlantic uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/virgin-atlantic-movable-ink · How we check: https://www.usedby.ai/methodology