# How Virgin Voyages uses Movable Ink

As published on [movableink.com](https://movableink.com/case-studies/smooth-sailing-to-global-success-the-automation-journey-with-virgin-voyages). Captured by usedby on 2026-10-08.

- Company: [Virgin Voyages](https://www.usedby.ai/companies/virgin-voyages.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Travel & Hospitality](https://www.usedby.ai/companies/industry/travel-hospitality.md)
- Teams: Email Marketing

## What the story says

Virgin Voyages' email marketing team uses Movable Ink automation to produce many tailored email content variations, adapting messages to each customer's currency, location, and language as the company scales internationally. This replaces manual coding of email production.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Virgin Voyages, not ours.

> When scaling internationally, Liza Herth of Virgin Voyages knows how crucial it is to communicate with customers in their preferred currency, location, and language. Hear how Liza's team leverages automation to curate hundreds of tailored content iterations that make email production a sea-breeze.

> I think it's important to leverage whatever data you can. Especially as a relatively new business and as a small team, even just having that one extra touchpoint can make all of the difference in your communications.
>
> Liza Herth, Customer Lifecycle Marketing, Virgin Voyages

Source: [movableink.com](https://movableink.com/case-studies/virgin-voyages-case-study), captured 2026-10-08.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Virgin Voyages.
- Checked: Virgin Voyages uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/virgin-voyages-movable-ink-2 · How we check: https://www.usedby.ai/methodology