# How Virgin Voyages uses Movable Ink

As published on [movableink.com](https://movableink.com/case-studies/virgin-voyages-case-study). Captured by usedby on 2026-10-08.

- Company: [Virgin Voyages](https://www.usedby.ai/companies/virgin-voyages.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Travel & Hospitality](https://www.usedby.ai/companies/industry/travel-hospitality.md)
- Teams: Customer Lifecycle Marketing

## The use case: how Virgin Voyages deploys Movable Ink

Virgin Voyages uses Movable Ink to automate its email production, including pre-boarding and loyalty emails. The emails pull in real-time pricing with location-based currency and personalized customer details, with itinerary card variations generated without manual effort.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Virgin Voyages, not ours.

> Virgin Voyages’ loyalty emails are a data lover’s dream with a completely personalized banner, including first name personalization, booking number, name and date of cruise, and tier status.

- **10%**: “Results: 10% increase in click-through rate”
- **15%**: “Results: 30% increase in open rate, 15% increase in click-through rate”
- **500**: “Over 500 itinerary card variations have been developed, allowing for a more one-of-a-kind experience without the extra lift from the marketers.”

> I think it's important to leverage whatever data you can. Especially as a relatively new business and as a small team, even just having that one extra touchpoint can make all of the difference in your communications.
>
> Liza Herth, Customer Lifecycle Marketing, Virgin Voyages

Source: [movableink.com](https://movableink.com/case-studies/virgin-voyages-case-study), captured 2026-10-08.

## Other AI tools used by Virgin Voyages

- [Airtable](https://www.usedby.ai/tools/airtable.md) — Confirmed
- [Trullion](https://www.usedby.ai/tools/trullion.md) — Confirmed
- [Netomi](https://www.usedby.ai/tools/netomi.md) — Observed
- [Ramp](https://www.usedby.ai/tools/ramp.md) — Observed

## Movable Ink users in Travel & Hospitality

- [Accor](https://www.usedby.ai/companies/accor.md) — Confirmed
- [Global Hotel Alliance](https://www.usedby.ai/companies/global-hotel-alliance.md) — Confirmed
- [Royal Caribbean](https://www.usedby.ai/companies/royal-caribbean.md) — Confirmed
- [Best Western](https://www.usedby.ai/companies/best-western.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Virgin Voyages.
- Checked: Virgin Voyages uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/virgin-voyages-movable-ink · How we check: https://www.usedby.ai/methodology