# How Vivid Seats uses Sierra

**40%** increase in containment

As published on [sierra.ai](https://sierra.ai/customers/vivid-seats), March 2026. Captured by usedby on 2026-10-07.

- Company: [Vivid Seats](https://www.usedby.ai/companies/vivid-seats.md)
- Tool: [Sierra](https://www.usedby.ai/tools/sierra.md)
- Industry: [Marketplace](https://www.usedby.ai/companies/industry/marketplace.md)
- Teams: Product, Customer Experience, Engineering

## The use case: how Vivid Seats deploys Sierra

Vivid Seats uses a Sierra-powered AI agent integrated with its backend systems to recognize logged-in fans, pull up their order details, and resolve common requests such as locating tickets, explaining delivery timelines, and troubleshooting. It handles routine inquiries so the customer experience team can focus on root-cause fixes and process improvements.

Summary written by usedby from the source page, in English. The figures are those of Sierra and Vivid Seats, not ours.

> Since launch, containment has increased by 40% and customer satisfaction has risen by 35%. But the numbers only tell part of the story.

- **35%**: “customer satisfaction has risen by 35%”

> We're able to think really big about what's possible,
>
> Katy Smith, Director of CX Agent Experience

Source: [sierra.ai](https://sierra.ai/customers/vivid-seats), captured 2026-10-07.

## Sierra users in Marketplace

- [LINE MAN Wongnai](https://www.usedby.ai/companies/line-man-wongnai.md) — Observed
- [Minted](https://www.usedby.ai/companies/minted.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 40% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Vivid Seats.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Vivid Seats uses Sierra. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/vivid-seats-sierra · How we check: https://www.usedby.ai/methodology