# How Vivo uses Sprinklr

**91.9%** Comment Adherence Rate for the A Vida Convida

As published on [sprinklr.com](https://www.sprinklr.com/stories/vivo-turns-audience-intelligence-into-marketing-impact/). Captured by usedby on 2026-10-19.

- Company: [Vivo](https://www.usedby.ai/companies/vivo.md)
- Tool: [Sprinklr](https://www.usedby.ai/tools/sprinklr.md)
- Industry: [Semiconductors & Hardware](https://www.usedby.ai/companies/industry/semiconductors-hardware.md)
- Teams: Brand and Communications, Marketing

## The use case: how Vivo deploys Sprinklr

Vivo uses Sprinklr Insights Social Listening, Benchmarking and inbound insights with custom AI-based metrics to measure whether marketing campaigns and sponsorships resonate with audiences, separating campaign-related comments from service complaints. The results inform content, creator, media and sponsorship decisions while campaigns are still running.

Summary written by usedby from the source page, in English. The figures are those of Sprinklr and Vivo, not ours.

> For the A Vida Convida campaign, the Comment Adherence Rate reached 91.9%, compared with a historical average of approximately 35%. The result showed that the campaign was not merely generating interaction.

- **97%**: “Generated 97% positive sentiment for the first season of the A Vida Convida web series featuring Denise Fraga.”
- **10+**: “Monitored 10+ major marketing and sponsorship initiatives over a 12-month period.”

> Sprinklr allows us to go beyond traditional social media metrics and understand whether audiences are truly engaging with our campaign message.
>
> Sabrina De Souza Paula Romero, Director of Brand and Communications

Source: [sprinklr.com](https://www.sprinklr.com/stories/vivo-turns-audience-intelligence-into-marketing-impact/), captured 2026-10-19.

## Sprinklr users in Semiconductors & Hardware

- [Acer](https://www.usedby.ai/companies/acer.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-19.

- Checked: the figure 91.9% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Vivo.
- Checked: Vivo uses Sprinklr. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/vivo-sprinklr · How we check: https://www.usedby.ai/methodology