# How Vodafone Germany uses Sprinklr

**50%**: “Reduced reporting preparation time by 50%.”

As published on [sprinklr.com](https://www.sprinklr.com/stories/vodafone-germany-unifies-marketing-insights/). Captured by usedby on 2026-10-08.

- Company: [Vodafone Germany](https://www.usedby.ai/companies/vodafone-germany.md)
- Tool: [Sprinklr](https://www.usedby.ai/tools/sprinklr.md)
- Teams: Digital Brand, Owned Social Media, External Communications

## What the story says

Vodafone Germany uses Sprinklr Marketing to consolidate reporting on paid social, organic social, earned media and wider digital marketing in one place. Teams use it to measure and evaluate integrated campaigns and decide on optimization and media investment.

Summary written by usedby from the source page, in English. The figures are those of Sprinklr and Vodafone Germany, not ours.

> By bringing campaign reporting into a single platform, Vodafone Germany has streamlined reporting processes and improved visibility across teams. With reporting consolidated in one place, teams spend less time gathering data and more time analyzing performance and optimizing campaigns.

- **10 to 15**: “Sprinklr supports measurement and reporting for approximately 10 to 15 integrated campaigns annually, helping Vodafone Germany maintain consistent performance visibility across initiatives.”

> When teams are working from the same data, conversations become more productive and decisions happen faster,
>
> Diana Luckow, Senior Digital Media Manager

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 50% is printed word for word on the page, near the name of Vodafone Germany.
- Checked: the passage quoted above is copied word for word from the page, near the name of Vodafone Germany.
- Checked: Vodafone Germany uses Sprinklr. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/vodafone-germany-sprinklr · How we check: https://www.usedby.ai/methodology