# How Vodafone uses Insider One

**159%**: “Last quarter, on-site cart reminders increased conversion rates by 159%”

As published on [insiderone.com](https://insiderone.com/case-studies/vodafone/), July 2023. Captured by usedby on 2026-10-08.

- Company: [Vodafone](https://www.usedby.ai/companies/vodafone.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Industry: [Telecommunications](https://www.usedby.ai/companies/industry/telecommunications.md)
- Teams: Digital Marketing, eCommerce

## What the story says

Vodafone uses Insider One's cross-channel capabilities, including onsite messaging, web push, email and Facebook, with attribute-based segmentation to send targeted campaigns. This includes cart reminder messages for cart abandoners and Smart Recommender for 1:1 product recommendations.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Vodafone, not ours.

> Last quarter, on-site cart reminders increased conversion rates by 159% and the platform as a whole delivered more than 6X ROI.

- **6X**: “the platform as a whole delivered more than 6X ROI”

> Insider has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how, helping us skip trial-and-error phases to achieve results faster.
>
> Group Head of Digital Marketing and eCommerce, Group Head of Digital Marketing and eCommerce

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 159% is printed word for word on the page, near the name of Vodafone.
- Checked: the passage quoted above is copied word for word from the page, near the name of Vodafone.
- Checked: each number in our summary is printed on the page.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Vodafone uses Insider One. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/vodafone-insider-one · How we check: https://www.usedby.ai/methodology