# How Warner Bros uses Movable Ink

**75%**: “75% increase in efficiency, saving valuable production time”

As published on [movableink.com](https://movableink.com/case-studies/how-warner-brothers-beats-the-attention-recession-with-personalization). Captured by usedby on 2026-10-08.

- Company: [Warner Bros](https://www.usedby.ai/companies/warner-bros.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Media & Publishing](https://www.usedby.ai/companies/industry/media-publishing.md)
- Teams: Customer Marketing, Global Martech + CRM

## What the story says

Warner Brothers uses Movable Ink's personalisation engine to run personalised and gamified campaigns that engage users across its many brands. The aims are to reduce churn, diversify revenue opportunities and drive product activation.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Warner Bros, not ours.

> Warner Brothers’ aim to stay relevant with customers boils down to three landmark goals: reducing churn, diversifying revenue opportunities, and product activation.

- **51%**: “51% increase in CTR with gamified campaigns”

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 75% is printed word for word on the page, near the name of Warner Bros.
- Checked: the passage quoted above is copied word for word from the page, near the name of Warner Bros.
- Checked: Warner Bros uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/warner-brothers-movable-ink · How we check: https://www.usedby.ai/methodology