# How Warner Music Group uses Hightouch

**1000+**: “1000+ audiences syndicated with Snowflake and Hightouch”

As published on [hightouch.com](https://hightouch.com/customers/wmg). Captured by usedby on 2026-10-07.

- Company: [Warner Music Group](https://www.usedby.ai/companies/warner-music-group.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Industry: [Media & Publishing](https://www.usedby.ai/companies/industry/media-publishing.md)
- Teams: Marketing, Data

## What the story says

Warner Music Group uses Hightouch on top of its Snowflake data warehouse to build and syndicate fan audiences to marketers and agencies, replacing homegrown connectors. The audiences support targeted multi-channel advertising and engagement campaigns for artists and brands.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Warner Music Group, not ours.

> Within six weeks, we implemented Hightouch on Snowflake and got out hundreds of audiences, which made marketers and agencies happy.

- **six weeks**: “Implemented Snowflake and Hightouch within six weeks”

> We’re taking care of the Snowflake environment. Hightouch is syndicating the data, marketers are happy, and a lot of operational load has been taken off our chest.
>
> Itay Rahat, VP of Product, Audiences, and Marketing Technology at Warner Music Group

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 1000+ is printed word for word on the page, near the name of Warner Music Group.
- Checked: the passage quoted above is copied word for word from the page, near the name of Warner Music Group.
- Checked: Warner Music Group uses Hightouch. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/warner-music-group-hightouch · How we check: https://www.usedby.ai/methodology