# How WeightWatchers uses Hightouch

**52%**: “Increased new-to-brand members converted from Meta by +52%”

As published on [hightouch.com](https://hightouch.com/customers/weight-watchers). Captured by usedby on 2026-10-07.

- Company: [WeightWatchers](https://www.usedby.ai/companies/weightwatchers.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Teams: Paid Media, Paid Social, Marketing, Data

## What the story says

WeightWatchers' paid media team builds first-party member audiences from data in Snowflake and syncs them to ad platforms such as TikTok, Google, and Meta, replacing a slower data onboarding vendor. They build audiences without engineering help and run randomized tests on audience segments.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and WeightWatchers, not ours.

> Before Hightouch, the marketing team would have to wait upwards of two weeks anytime they wanted to launch a new campaign. With Hightouch, the process of moving first-party member data from Snowflake to ad platforms is completely streamlined.

- **24%**: “Improved LTV-based ROAS by 24%”
- **5 minutes**: “Reduced data onboarding time from 2 weeks to 5 minutes”
- **80%**: “Reduced data onboarding costs by 80%”
- **23%**: “Increased TikTok Match rate from 9% to 23% (a 155% increase)”

> With Hightouch, I’m able to build any audience within a matter of minutes and sync it to our ad platform immediately.
>
> Annie Davis, Senior Manager, Paid Social at WeightWatchers

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 52% is printed word for word on the page, near the name of WeightWatchers.
- Checked: the passage quoted above is copied word for word from the page, near the name of WeightWatchers.
- Checked: WeightWatchers uses Hightouch. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/weightwatchers-hightouch · How we check: https://www.usedby.ai/methodology