# How WhatConverts uses Assembly AI

**10%** improvement in transcription accuracy

As published on [assemblyai.com](https://www.assemblyai.com/customers/whatconverts-customer-story). Captured by usedby on 2026-10-02.

- Company: [WhatConverts](https://www.usedby.ai/companies/whatconverts.md)
- Tool: [Assembly AI](https://www.usedby.ai/tools/assembly-ai.md)
- Industry: [Marketing Tech](https://www.usedby.ai/companies/industry/marketing-tech-martech.md)

## What the story says

WhatConverts, a call tracking and marketing attribution platform, uses AssemblyAI's Speech-to-Text API to transcribe phone call leads so users can read, search and rank conversations. It also uses AssemblyAI's PCI/PII redaction to remove personal information from transcripts and audio playback.

Summary written by usedby from the source page, in English. The figures are those of Assembly AI and WhatConverts, not ours.

> Scalable Pricing: Along with improved accuracy, WhatConverts was able to save 50-60% versus other big tech co providers.

- **10%**: “Significant Accuracy Improvement: Up to 10% better accuracy to power more useful features.”

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 10% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of WhatConverts.
- Checked: WhatConverts uses Assembly AI. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/whatconverts-assembly-ai · How we check: https://www.usedby.ai/methodology