# How WHOOP uses Hightouch

**128%**: “hyper-personalized experiences that lifted active participants in fitness challenges by 128%”

As published on [hightouch.com](https://hightouch.com/customers/whoop). Captured by usedby on 2026-10-08.

- Company: [WHOOP](https://www.usedby.ai/companies/whoop.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Teams: Lifecycle Marketing

## What the story says

WHOOP, a wearable health and fitness company, ran a multi-channel campaign using Hightouch together with Iterable to personalize experiences for members in fitness challenges. The goal was to raise participation and member engagement.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and WHOOP, not ours.

> In this live session from Iterable's 2024 Activate Summit, Aoife O'Driscoll, AVP, Lifecycle Marketing at WHOOP, and Kashish Gupta, Co-CEO and Co-Founder of Hightouch, share WHOOP's specific strategies to create hyper-personalized experiences that lifted active participants in fitness challenges by 128%.

- **60%**: “increase open rates by 60%”

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 128% is printed word for word on the page, near the name of WHOOP.
- Checked: the passage quoted above is copied word for word from the page, near the name of WHOOP.
- Checked: WHOOP uses Hightouch. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/whoop-hightouch · How we check: https://www.usedby.ai/methodology