# How WHOOP uses Profound

**100+ hours**: “100+ hours saved in less than a month by running 40+ Profound Agents.”

As published on [tryprofound.com](https://www.tryprofound.com/customers/whoop). Captured by usedby on 2026-10-08.

- Company: [WHOOP](https://www.usedby.ai/companies/whoop.md)
- Tool: [Profound](https://www.usedby.ai/tools/profound.md)
- Teams: Product Marketing

## What the story says

WHOOP uses Profound to monitor how its products appear and how accurately they are described across AI answer engines. It centralizes AEO reporting in its Snowflake data warehouse, flags inaccurate AI responses with FactCheck for correction, and runs Profound Agents to automate gap analysis for go-to-market planning.

Summary written by usedby from the source page, in English. The figures are those of Profound and WHOOP, not ours.

> 100+ hours saved in less than a month by running 40+ Profound Agents.

- **6.6%**: “6.6% increase in visibility in 6 months, appearing in 56% of AI Search answers for top prompts.”
- **7.9%**: “7.9% of AI responses flagged by FactCheck for accuracy issues, then routed for correction.”

> Using Profound is a massive efficiency gain for us. Speed is so important for WHOOP and AEO in general. Being able to do something efficiently is the difference between it happening or not happening.
>
> Josh Friedman, Associate Vice President, Product Marketing

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 100+ hours is printed word for word on the page, near the name of WHOOP.
- Checked: the passage quoted above is copied word for word from the page, near the name of WHOOP.
- Checked: WHOOP uses Profound. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/whoop-profound · How we check: https://www.usedby.ai/methodology