# How William Hill uses Movable Ink

As published on [movableink.com](https://movableink.com/case-studies/small-team-grand-scale-william-hills-bet-on-personalization-pays-off). Captured by usedby on 2026-10-08.

- Company: [William Hill](https://www.usedby.ai/companies/william-hill.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: CRM

## What the story says

William Hill's CRM team uses Movable Ink to deliver up-to-date personalized content across channels in the fast-changing betting market, without having to create large numbers of campaign images.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and William Hill, not ours.

> Listen to Matt Parsons, the Head of CRM, as he unveils how his team leverages automation and data-driven strategies to enhance customer value and effortlessly provide tailored, omni-channel experiences.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of William Hill.
- Checked: William Hill uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/william-hill-movable-ink · How we check: https://www.usedby.ai/methodology