# How Wow! Momo uses Gupshup

**55%**: “55% of all orders now placed directly through WhatsApp and physical outlets”

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/wowmomo/), November 2023. Captured by usedby on 2026-10-08.

- Company: [Wow! Momo](https://www.usedby.ai/companies/wow-momo.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)
- Teams: CRM & Martech

## What the story says

Wow! Momo uses Gupshup to run end-to-end food ordering on WhatsApp, covering menu discovery, ordering, payment and delivery tracking without an app download. It also uses WhatsApp for location-based marketing campaigns with coupon codes, digital invoices and personalized offers to build a first-party customer database.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Wow! Momo, not ours.

> Wow! Momo’s WhatsApp commerce strategy delivered exceptional results, with 55% of all orders now placed directly through WhatsApp and physical outlets, significantly reducing aggregator dependency.

- **40%**: “The platform achieved an impressive 40% repeat order rate, demonstrating strong customer loyalty.”
- **2.9 million**: “The company built a substantial database of 2.9 million opted-in WhatsApp users, enabling direct marketing and personalized engagement.”

> We recognize that switching between apps to place an order and track delivery leads to a sub-par experience and drop offs. To solve this problem and strengthen our messaging-first approach to ordering, Wow! Momo partnered with Gupshup to introduce WhatsApp commerce.
>
> Pankaj Arora, National Head of CRM & Martech

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 55% is printed word for word on the page, near the name of Wow! Momo.
- Checked: the passage quoted above is copied word for word from the page, near the name of Wow! Momo.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Wow! Momo uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/wow-momo-gupshup · How we check: https://www.usedby.ai/methodology