# How XBOW uses Clay

**5–6%**: “Reps who use the platform have a close-won rate 5–6% higher than those who don't.”

As published on [clay.com](https://www.clay.com/customers/xbow). Captured by usedby on 2026-11-14.

- Company: [XBOW](https://www.usedby.ai/companies/xbow.md)
- Tool: [Clay](https://www.usedby.ai/tools/clay.md)
- Industry: [Cybersecurity](https://www.usedby.ai/companies/industry/cybersecurity.md)
- Teams: Sales, GTM Engineering, Marketing, Customer Success, Product

## The use case: how XBOW deploys Clay

XBOW replaced its legacy data provider with an in-house prospecting and enrichment platform built on Clay's CLI and Agent Plugin. Sellers use a natural-language interface, a browser extension, and Slack account scoring to find and enrich contacts and prioritize accounts.

Summary written by usedby from the source page, in English. The figures are those of Clay and XBOW, not ours.

> Reps who use the platform have a close-won rate 5–6% higher than those who don't. In Q3, 32 of the 36 sellers who closed deals used the platform.

- **30%**: “The workflow has increased the number of relevant, usable contacts available to each rep by 30%, helping sellers reach more of the right people.”
- **100%**: “The platform has reached 100% rep adoption and is used daily by teammates in marketing, ops, customer success, and product.”
- **90%**: “The workflow now has 100% adoption and 90% month-over-month retention rate among XBOW's sales reps, with members of marketing and the broader GTM organization using the tool daily.”
- **32 of the 36**: “In Q3, 32 of the 36 sellers who closed deals used the platform.”

> One of the biggest GTM challenges is the tool sprawl and the constant UI shift. Clay's Agent Plugin helps solve that by providing the infrastructure and CLI interfaces needed to drive broader adoption and impact.
>
> Bruno Chester Leardine, Director of GTM Engineering

Source: [clay.com](https://www.clay.com/customers/xbow), captured 2026-11-14.

## Other AI tools used by XBOW

- [Rox](https://www.usedby.ai/tools/rox.md) — Confirmed

## Clay users in Cybersecurity

- [AlertMedia](https://www.usedby.ai/companies/alertmedia.md) — Confirmed
- [Saviynt](https://www.usedby.ai/companies/saviynt.md) — Confirmed
- [Vanta](https://www.usedby.ai/companies/vanta.md) — Confirmed
- [depthfirst](https://www.usedby.ai/companies/depthfirst.md) — Confirmed
- [Okta](https://www.usedby.ai/companies/okta.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-11-14.

- Checked: the figure 5–6% is printed word for word on the page, near the name of XBOW.
- Checked: the passage quoted above is copied word for word from the page, near the name of XBOW.
- Checked: XBOW uses Clay. Confirmed line. Latest check across sources: 2026-11-15.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/xbow-clay · How we check: https://www.usedby.ai/methodology