# How YesPlay uses Optimove

**354%**: “Net Revenue increased by 354%”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/yesplay). Captured by usedby on 2026-10-08.

- Company: [YesPlay](https://www.usedby.ai/companies/yesplay.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: CRM
- Customer since (as the page says): After implementing Optimove in 2023

## What the story says

YesPlay, a South African iGaming brand, uses Optimove for micro-segmentation, orchestration, testing and predictive analytics to move from manual campaigns to automated, personalized messaging across multiple channels. This lets a lean CRM team reach granular customer segments based on behavior, preferences and lifecycle stage.

Summary written by usedby from the source page, in English. The figures are those of Optimove and YesPlay, not ours.

> A year after implementing Optimove: Unique Monthly Players increased by 334% Net Revenue increased by 354% Churn decreased by 17% Total Bet Amount Uplift of 8%

- **334%**: “Unique Monthly Players increased by 334%”
- **17%**: “Churn decreased by 17%”
- **8%**: “Total Bet Amount Uplift of 8%”

> Optimove has allowed us to shift focus from day-to-day execution to high-level strategy, driving impactful results.
>
> Peter Gumenichenko, Head of CRM at YesPlay

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 354% is printed word for word on the page, near the name of YesPlay.
- Checked: the passage quoted above is copied word for word from the page, near the name of YesPlay.
- Checked: YesPlay uses Optimove. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/yesplay-optimove · How we check: https://www.usedby.ai/methodology