# How Yotpo uses Alex

**40 roles**: “The North American go-to-market team has used it across more than 40 roles”

As published on [alex.com](https://www.alex.com/customer-stories/yotpo-evidence-based-hiring), August 2026. Captured by usedby on 2026-10-07.

- Company: [Yotpo](https://www.usedby.ai/companies/yotpo.md)
- Tool: [Alex](https://www.usedby.ai/tools/alex.md)
- Industry: [Marketing Tech](https://www.usedby.ai/companies/industry/marketing-tech-martech.md)
- Teams: sales, customer success, sales engineering, revenue operations, implementation

## What the story says

Yotpo uses Alex to run the first-round interview for its open North American go-to-market roles, with questions and scoring built around each role. Recruiters and hiring managers use the resulting evidence to decide which candidates advance, and the workflow runs inside Greenhouse.

Summary written by usedby from the source page, in English. The figures are those of Alex and Yotpo, not ours.

> All open go-to-market roles in Sabrina’s North American remit now use Alex for the first round. That adoption gives the function a consistent starting point across teams with different hiring needs, from sales to implementation.

> Every candidate we've hired through Alex in the last six months is still with Yotpo and performing well.
>
> Sabrina Puggelli, Senior Talent Acquisition Partner

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 40 roles is printed word for word on the page, near the name of Yotpo.
- Checked: the passage quoted above is copied word for word from the page, near the name of Yotpo.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Yotpo uses Alex. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/yotpo-alex · How we check: https://www.usedby.ai/methodology