# How Yves Rocher uses Insider One

**39%** increase in ROAS

As published on [insiderone.com](https://insiderone.com/case-studies/yves-rocher/), March 2024. Captured by usedby on 2026-10-08.

- Company: [Yves Rocher](https://www.usedby.ai/companies/yves-rocher.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Teams: Digital

## What the story says

Yves Rocher unifies its customer data in Insider One and uses micro-segments to target paid ads through omnichannel journeys. It also uses product recommendations, personalized banners and gamified exit pop-ups on its website and mobile experience.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Yves Rocher, not ours.

> The team then built a data-driven omnichannel paid ad strategy using Architect, Insider's journey orchestration solution, to automatically send ads to only customers most likely to make a purchase, based on their previous behaviors and predictive algorithms.

- **7X**: “Overall, Insider's range of personalization solutions helped deliver 7X ROI for Yves Rocher.”
- **20%**: “resulting in a 20% increase in CVR”
- **18%**: “to achieve an 18% increase in CVR”
- **6%**: “a 6% boost in lead collection”

> Partnering with Insider has been incredible. From the support team to the platform and its solutions to the results, everything has exceeded my expectations. The 39% increase in ROAS has completely changed our ad strategy for the foreseeable future. My only regret is that we didn't partner with Insider sooner.
>
> Digital Lead, Digital Lead

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 39% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Yves Rocher.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Yves Rocher uses Insider One. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/yves-rocher-insider-one · How we check: https://www.usedby.ai/methodology