# How Zeplin uses Hightouch

As published on [hightouch.com](https://hightouch.com/customers/zeplin). Captured by usedby on 2026-10-08.

- Company: [Zeplin](https://www.usedby.ai/companies/zeplin.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Teams: Sales, Sales Ops, Customer Success, Account Executives, Customer Success Managers

## What the story says

Zeplin built a Product Qualified Lead scoring model from product usage data and syncs it into Salesforce on a schedule, automatically creating and assigning leads that meet a threshold. It also uses the synced data to link leads to existing accounts and to send product data to Totango, Mixpanel and Intercom.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Zeplin, not ours.

> To prioritize leads, Zeplin created a Product Qualified Lead scoring model that combined key aspects of a lead's product usage (such as the number of collaborators and projects in Zeplin) to decide their priority. Then, they used Hightouch to sync that model into Salesforce every hour

> Salesforce wasn’t built for product-led growth companies. The key to finding qualified leads across Zeplin’s millions of users is looking at product usage metrics. Without Hightouch, our account team is running blind.
>
> Andrew Yip, Sales Operations at Zeplin

Source: [hightouch.com](https://hightouch.com/customers/zeplin), captured 2026-10-08.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Zeplin.
- Checked: Zeplin uses Hightouch. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/zeplin-hightouch · How we check: https://www.usedby.ai/methodology