# How Zirtual uses Artisan

**3x** Positive reply rate compared to previous tool

As published on [artisan.co](https://www.artisan.co/customers/zirtual). Captured by usedby on 2026-10-24.

- Company: [Zirtual](https://www.usedby.ai/companies/zirtual.md)
- Tool: [Artisan](https://www.usedby.ai/tools/artisan.md)
- Industry: [HR & Recruiting](https://www.usedby.ai/companies/industry/hr-recruiting-hr-tech.md)

## The use case: how Zirtual deploys Artisan

Zirtual uses Artisan's AI BDR, Ava, to run outbound email at volume for its virtual assistant service lines. Ava builds personalized outreach for each prospect, runs multi-touch sequences, and keeps messaging on brand while supporting fast campaign launches.

Summary written by usedby from the source page, in English. The figures are those of Artisan and Zirtual, not ours.

> Zirtual used Artisan’s AI BDR, Ava, to send emails at volume across its virtual assistant service lines. Ava targeted entrepreneurs, executives, and small teams who need dedicated remote support but haven't yet made the leap from DIY to managed delegation.

- **67,248**: “Emails sent (67,248 new leads contacted)”

> Our positive reply rate is about three times higher than what we saw with Apollo and we’re launching campaigns far faster with less manual work.
>
> Jenn Kussrow, Head of Growth at Zirtual

Source: [artisan.co](https://www.artisan.co/customers/zirtual), captured 2026-10-03.

## Other companies using Artisan

- [Chain of Events](https://www.usedby.ai/companies/chain-of-events.md) — Confirmed
- [CookUnity](https://www.usedby.ai/companies/cook-unity.md) — Confirmed
- [SaaStr](https://www.usedby.ai/companies/saastr.md) — Confirmed
- [Sumup](https://www.usedby.ai/companies/sumup.md) — Confirmed
- [Arc](https://www.usedby.ai/companies/arc.md) — Observed
- [Informa](https://www.usedby.ai/companies/informa.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-24.

- Checked: the figure 3x is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Zirtual.
- Checked: Zirtual uses Artisan. Confirmed line. Latest check across sources: 2026-10-24.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/zirtual-artisan · How we check: https://www.usedby.ai/methodology