# How Zomato uses TruefanAI

As published on [truefan.ai](https://www.truefan.ai/case-study/case-study-zomato-raksha-bandhan-campaign). Captured by usedby on 2026-10-08.

- Company: [Zomato](https://www.usedby.ai/companies/zomato.md)
- Tool: [TruefanAI](https://www.usedby.ai/tools/truefanai.md)
- Industry: [Restaurants & Food Services](https://www.usedby.ai/companies/industry/restaurants-food-services.md)

## What the story says

Zomato used TruefanAI to generate personalized celebrity videos for its Raksha Bandhan campaign, with each video addressing the recipient by their sibling's name. The videos were produced through real-time personalization via API and shared by customers on social media.

Summary written by usedby from the source page, in English. The figures are those of TruefanAI and Zomato, not ours.

> Zomato partnered with TrueFan to roll out AI-personalized celebrity videos featuring Sara Ali Khan and Rajkummar Rao. Each message addressed the recipient by their actual sibling’s name—turning a simple delivery into an unforgettable surprise.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Zomato.
- Checked: Zomato uses TruefanAI. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/zomato-truefanai-2 · How we check: https://www.usedby.ai/methodology