# Domino's · Movable Ink ## Citation Domino's · Movable Ink: Usage described by a public source (CONFIRMED; CASE\_STUDY). UsedBy claim permalink: [https://www.usedby.ai/claims/cmuyvpo050127pj4cxyd2gs2i]() Primary source URL: [https://movableink.com/case-studies/how-dominos-uses-omnichannel-personalization-and-automation-to-boost-order]() Last relationship verification by usedby: 2026-11-04T18:10:02.391Z; selected source capture by usedby: 2026-10-08T01:53:38.185Z. These are check dates, not publication or adoption dates, and do not establish continuing usage. This selected evidence does not establish a current contract, spend or deployment scope. This record is not an exhaustive search. ## Dates and evidence Relationship: Usage described by a public source Proof level: CONFIRMED Method: CASE_STUDY Capture date: 2026-10-08T01:53:38.185Z Last verification date: 2026-11-04T18:10:02.391Z First seen by usedby: 2026-10-08T01:48:48.437Z Last seen by usedby: 2026-11-04T18:10:02.391Z Source publication date: Not recorded Relationship-level first public proof (on_or_before): 2024-07-21T16:38:16.000Z. This date is not verified as the publication date of the selected source. It is not an adoption date. Capture and verification dates are separate usedby observations. They do not establish source publication or continuing usage. ## Source Public source: [primary source]() Captured excerpt: > Hear how Ian Drake, Head of CRM and Loyalty at Domino's UK, increases order frequency by using automated personalization that ensures pizza-lovers get a timely, relevant message when they're most likely to buy. Saved capture: https://www.usedby.ai/cdn/screenshots/movableink.com/1791424939481-engine-story-eae16eca62bb-0.jpg Evidence ID: cmuyw5mah01aapj4c5ywhwpcq Capture hash: eae16eca62bb48eb9e96510fd49012019a7d2dd078a667cf1f818921fa75d41e ## Limits - This record presents selected evidence, not an exhaustive search. Other evidence, contract terms and end dates are not established by this record. - The source describes a specific use; it does not establish all current uses. - First public proof dates the relationship; its source binding is unverified and it must not be treated as the selected source publication date. The on\_or\_before and job\_post kinds do not establish when usage began. - This selected evidence does not establish whether other evidence or an end date exists. Missing fields do not establish their absence. - A missing public snapshot does not establish that no archive exists. The source URL can be opened directly to check the current page. - This evidence does not establish a current contract, spend or deployment scope. An adoption date is known only when explicitly stated by the source. - Capture, verification, first-seen and last-seen dates describe usedby observations, not source publication, adoption or continuing usage. - The excerpt may be shortened and whitespace-normalized. This record does not include a complete change history. ## Suggested citation [Domino's · Movable Ink — usedby claim](): Usage described by a public source (CONFIRMED). Primary source: [https://movableink.com/case-studies/how-dominos-uses-omnichannel-personalization-and-automation-to-boost-order](). Last relationship verification by usedby: 2026-11-04T18:10:02.391Z; selected source capture by usedby: 2026-10-08T01:53:38.185Z. These are check dates, not publication or adoption dates, and do not establish continuing usage. This selected evidence does not establish a current contract, spend or deployment scope. This record is not an exhaustive search. ## Structured provenance ```json { "id": "cmuyvpo050127pj4cxyd2gs2i", "url": "/claims/cmuyvpo050127pj4cxyd2gs2i", "relationship": { "type": "documented_usage", "label": "Usage described by a public source" }, "proof": { "level": "CONFIRMED", "method": "CASE_STUDY" }, "freshness": { "lastVerifiedAt": "2026-11-04T18:10:02.391Z", "capturedAt": "2026-10-08T01:53:38.185Z" }, "dates": { "firstPublicProof": { "date": "2024-07-21T16:38:16.000Z", "kind": "on_or_before" }, "firstPublicProofScope": "relationship", "firstPublicProofSourceBinding": "unverified", "sourcePublishedAt": null, "sourcePublishedAtStatus": "unknown", "firstSeenAt": "2026-10-08T01:48:48.437Z", "lastSeenAt": "2026-11-04T18:10:02.391Z" }, "source": { "evidenceId": "cmuyw5mah01aapj4c5ywhwpcq", "url": "https://movableink.com/case-studies/how-dominos-uses-omnichannel-personalization-and-automation-to-boost-order", "excerpt": "Hear how Ian Drake, Head of CRM and Loyalty at Domino's UK, increases order frequency by using automated personalization that ensures pizza-lovers get a timely, relevant message when they're most likely to buy.", "snapshot": { "url": "https://www.usedby.ai/cdn/screenshots/movableink.com/1791424939481-engine-story-eae16eca62bb-0.jpg", "hash": "eae16eca62bb48eb9e96510fd49012019a7d2dd078a667cf1f818921fa75d41e" }, "snapshotStatus": "public_snapshot_available" }, "limitations": [ "The source describes a specific use; it does not establish all current uses.", "First public proof dates the relationship; its source binding is unverified and it must not be treated as the selected source publication date. The on_or_before and job_post kinds do not establish when usage began.", "This selected evidence does not establish whether other evidence or an end date exists. Missing fields do not establish their absence.", "A missing public snapshot does not establish that no archive exists. The source URL can be opened directly to check the current page.", "This evidence does not establish a current contract, spend or deployment scope. An adoption date is known only when explicitly stated by the source.", "Capture, verification, first-seen and last-seen dates describe usedby observations, not source publication, adoption or continuing usage.", "The excerpt may be shortened and whitespace-normalized. This record does not include a complete change history." ] } ``` Company: https://www.usedby.ai/companies/domino-s Tool: https://www.usedby.ai/tools/movable-ink