# Imperial Brands · Optimove

## Citation

Imperial Brands · Optimove: Usage described by a public source (CONFIRMED; CASE\_STUDY).

UsedBy claim permalink: [https://www.usedby.ai/claims/cmuyz7igk0135py1o62w7upw8](<https://www.usedby.ai/claims/cmuyz7igk0135py1o62w7upw8>)

Primary source URL: [https://www.optimove.com/resources/case-studies/imperial-brands](<https://www.optimove.com/resources/case-studies/imperial-brands>)

Last relationship verification by usedby: 2026-11-01T06:09:40.992Z; selected source capture by usedby: 2026-10-08T03:31:05.596Z. These are check dates, not publication or adoption dates, and do not establish continuing usage.

This selected evidence does not establish a current contract, spend or deployment scope. This record is not an exhaustive search.

## Dates and evidence

Relationship: Usage described by a public source

Proof level: CONFIRMED

Method: CASE_STUDY

Capture date: 2026-10-08T03:31:05.596Z

Last verification date: 2026-11-01T06:09:40.992Z

First seen by usedby: 2026-10-08T03:26:46.692Z

Last seen by usedby: 2026-11-01T06:09:40.992Z

Source publication date: Not recorded

Relationship-level first public proof (on_or_before): 2026-09-17T02:46:12.000Z. This date is not verified as the publication date of the selected source. It is not an adoption date.

Capture and verification dates are separate usedby observations. They do not establish source publication or continuing usage.

## Source

Public source: [primary source](<https://www.optimove.com/resources/case-studies/imperial-brands>)

Captured excerpt:

> The team chose Optimove as the platform consolidation point and committed to a multi-year migration.

Saved capture: https://www.usedby.ai/cdn/screenshots/optimove.com/1791430760202-engine-story-5be06c52ba49-0.jpg

Evidence ID: cmuyzmdg70178py1ox6pzkucn

Capture hash: 5be06c52ba498ace7caa0bd71b9da667f3e9ebcafecd662832e16e98e3e135b0

## Limits

- This record presents selected evidence, not an exhaustive search. Other evidence, contract terms and end dates are not established by this record.

- The source describes a specific use; it does not establish all current uses.

- First public proof dates the relationship; its source binding is unverified and it must not be treated as the selected source publication date. The on\_or\_before and job\_post kinds do not establish when usage began.

- This selected evidence does not establish whether other evidence or an end date exists. Missing fields do not establish their absence.

- A missing public snapshot does not establish that no archive exists. The source URL can be opened directly to check the current page.

- This evidence does not establish a current contract, spend or deployment scope. An adoption date is known only when explicitly stated by the source.

- Capture, verification, first-seen and last-seen dates describe usedby observations, not source publication, adoption or continuing usage.

- The excerpt may be shortened and whitespace-normalized. This record does not include a complete change history.

## Suggested citation

[Imperial Brands · Optimove — usedby claim](<https://www.usedby.ai/claims/cmuyz7igk0135py1o62w7upw8>): Usage described by a public source (CONFIRMED). Primary source: [https://www.optimove.com/resources/case-studies/imperial-brands](<https://www.optimove.com/resources/case-studies/imperial-brands>). Last relationship verification by usedby: 2026-11-01T06:09:40.992Z; selected source capture by usedby: 2026-10-08T03:31:05.596Z. These are check dates, not publication or adoption dates, and do not establish continuing usage. This selected evidence does not establish a current contract, spend or deployment scope. This record is not an exhaustive search.

## Structured provenance

```json
{
  "id": "cmuyz7igk0135py1o62w7upw8",
  "url": "/claims/cmuyz7igk0135py1o62w7upw8",
  "relationship": {
    "type": "documented_usage",
    "label": "Usage described by a public source"
  },
  "proof": {
    "level": "CONFIRMED",
    "method": "CASE_STUDY"
  },
  "freshness": {
    "lastVerifiedAt": "2026-11-01T06:09:40.992Z",
    "capturedAt": "2026-10-08T03:31:05.596Z"
  },
  "dates": {
    "firstPublicProof": {
      "date": "2026-09-17T02:46:12.000Z",
      "kind": "on_or_before"
    },
    "firstPublicProofScope": "relationship",
    "firstPublicProofSourceBinding": "unverified",
    "sourcePublishedAt": null,
    "sourcePublishedAtStatus": "unknown",
    "firstSeenAt": "2026-10-08T03:26:46.692Z",
    "lastSeenAt": "2026-11-01T06:09:40.992Z"
  },
  "source": {
    "evidenceId": "cmuyzmdg70178py1ox6pzkucn",
    "url": "https://www.optimove.com/resources/case-studies/imperial-brands",
    "excerpt": "The team chose Optimove as the platform consolidation point and committed to a multi-year migration.",
    "snapshot": {
      "url": "https://www.usedby.ai/cdn/screenshots/optimove.com/1791430760202-engine-story-5be06c52ba49-0.jpg",
      "hash": "5be06c52ba498ace7caa0bd71b9da667f3e9ebcafecd662832e16e98e3e135b0"
    },
    "snapshotStatus": "public_snapshot_available"
  },
  "limitations": [
    "The source describes a specific use; it does not establish all current uses.",
    "First public proof dates the relationship; its source binding is unverified and it must not be treated as the selected source publication date. The on_or_before and job_post kinds do not establish when usage began.",
    "This selected evidence does not establish whether other evidence or an end date exists. Missing fields do not establish their absence.",
    "A missing public snapshot does not establish that no archive exists. The source URL can be opened directly to check the current page.",
    "This evidence does not establish a current contract, spend or deployment scope. An adoption date is known only when explicitly stated by the source.",
    "Capture, verification, first-seen and last-seen dates describe usedby observations, not source publication, adoption or continuing usage.",
    "The excerpt may be shortened and whitespace-normalized. This record does not include a complete change history."
  ]
}
```

Company: https://www.usedby.ai/companies/imperial-brands

Tool: https://www.usedby.ai/tools/optimove