# What AI does Adidas use?

Adidas uses 7 AI tools on usedby: 3 confirmed, 4 observed and 0 signals. Tools: Databricks, Insider One, Jasper, ClickUp, HighRadius, Sonar and Wordtune. Latest check 2026-10-08: 5 of 7 public lines checked.

- Industry: [Fashion & Apparel](https://www.usedby.ai/companies/industry/fashion-apparel.md)
- Website: [adidas.com](https://adidas.com)
- Public sources: 11

## AI tools

Each line links to the public page that shows the company with the tool. Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote or a press release), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). The first public proof is not an adoption date.

| Tool | Category | Proof | First public proof | Source |
|---|---|---|---|---|
| [Databricks](https://www.usedby.ai/tools/databricks.md) | Data Cloud & Analytics | Confirmed | — | [databricks.com](https://www.databricks.com/customers/adidas), captured 2026-10-02 |
| [Insider One](https://www.usedby.ai/tools/insider-one.md) | Marketing Personalization & Ads | Confirmed | — | [insiderone.com](https://insiderone.com/case-studies/adidas/), captured 2026-10-08 |
| [Jasper](https://www.usedby.ai/tools/jasper.md) | Marketing Copywriting | Confirmed | — | [jasper.ai](https://Jasper.ai) |
| [ClickUp](https://www.usedby.ai/tools/clickup.md) | Project & Workspace Mgmt | Observed | — | [clickup.com](https://clickup.com/) |
| [HighRadius](https://www.usedby.ai/tools/highradius.md) | Finance & Accounting AI | Observed | On or before July 2025 | [highradius.com](https://www.highradius.com/resources/customers/), captured 2026-10-07 |
| [Sonar](https://www.usedby.ai/tools/sonar.md) | Code Quality & Security | Observed | — | [sonarsource.com](https://www.sonarsource.com/company/customers/), captured 2026-10-07 |
| [Wordtune](https://www.usedby.ai/tools/wordtune.md) | General Writing Assistants | Observed | — | [wordtune.com](https://www.wordtune.com/customers) |

## Published results

Reviewed stories only. A figure is quoted with its label; usedby did not measure it.

- [Insider One](https://www.usedby.ai/case-studies/adidas-insider-one.md): **18.8%** increase in revenue per user in one month via (Vendor case study, published 2026-07-21)
- [Databricks](https://www.usedby.ai/case-studies/adidas-databricks.md): **60%** latency reduction, cutting average response time (Vendor case study, captured by usedby 2026-10-02)

---
Source: https://www.usedby.ai/companies/adidas · How we check: https://www.usedby.ai/methodology