# What AI does Burger King use?

Burger King uses 4 AI tools on usedby: 1 confirmed, 3 observed and 0 signals. Tools: Insider One, Appier, Bloomreach and Retool. Latest check 2026-10-08: 4 of 4 public lines checked.

- Industry: [Restaurants & Food Services](https://www.usedby.ai/companies/industry/restaurants-food-services.md)
- Website: [bk.com](https://bk.com)
- Public sources: 9

## AI tools

Each line links to the public page that shows the company with the tool. Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote or a press release), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). The first public proof is not an adoption date.

| Tool | Category | Proof | First public proof | Source |
|---|---|---|---|---|
| [Insider One](https://www.usedby.ai/tools/insider-one.md) | Marketing Personalization & Ads | Confirmed | — | [insiderone.com](https://insiderone.com/case-studies/burger-king/), captured 2026-10-08 |
| [Appier](https://www.usedby.ai/tools/appier.md) | Marketing Personalization & Ads | Observed | — | [appier.com](https://www.appier.com/en/success-stories), captured 2026-10-08 |
| [Bloomreach](https://www.usedby.ai/tools/bloomreach.md) | Marketing Personalization & Ads | Observed | — | [bloomreach.com](https://www.bloomreach.com/en/pricing), captured 2026-10-08 |
| [Retool](https://www.usedby.ai/tools/retool.md) | No-Code & Internal Tools | Observed | On or before June 2025 | [retool.com](https://retool.com/customers), captured 2026-10-08 |

## Published results

Reviewed stories only. A figure is quoted with its label; usedby did not measure it.

- [Insider One](https://www.usedby.ai/case-studies/burger-king-insider-one.md): **25%** higher conversion rate than the industry average (Vendor case study, published 2023-10-06)

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Source: https://www.usedby.ai/companies/burger-king · How we check: https://www.usedby.ai/methodology