# What AI does DECATHLON use?

DECATHLON uses 5 AI tools on usedby: 4 confirmed, 1 observed and 0 signals. Tools: Insider One, Parloa, Photoroom, Zowie and Yellow.ai. Latest check 2026-10-08: 5 of 5 public lines checked.

- Industry: [Retail](https://www.usedby.ai/companies/industry/retail-offline-omnichannel.md)
- Website: [decathlon.com](https://decathlon.com)
- Public sources: 9

## AI tools

Each line links to the public page that shows the company with the tool. Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote or a press release), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). The first public proof is not an adoption date.

| Tool | Category | Proof | First public proof | Source |
|---|---|---|---|---|
| [Insider One](https://www.usedby.ai/tools/insider-one.md) | Marketing Personalization & Ads | Confirmed | — | [insiderone.com](https://insiderone.com/case-studies/decathlon/), captured 2026-10-08 |
| [Parloa](https://www.usedby.ai/tools/parloa.md) | Customer Service Automation | Confirmed | — | [parloa.com](https://www.parloa.com/customers/decathlon/), captured 2026-10-03 |
| [Photoroom](https://www.usedby.ai/tools/photoroom.md) | Image Generation & Editing | Confirmed | — | [photoroom.com](https://www.photoroom.com/customer-stories/decathlon), captured 2026-10-04 |
| [Zowie](https://www.usedby.ai/tools/zowie.md) | Customer Service Automation | Confirmed | — | [getzowie.com](https://getzowie.com/testimonials), captured 2026-10-08 |
| [Yellow.ai](https://www.usedby.ai/tools/yellow-ai.md) | Chatbots & Live Chat | Observed | — | [yellow.ai](https://yellow.ai/case-study/), captured 2026-10-08 |

## Published results

Reviewed stories only. A figure is quoted with its label; usedby did not measure it.

- [Insider One](https://www.usedby.ai/case-studies/decathlon-insider-one.md): **8%** increase in AOV using micro-segmentation (Vendor case study, published 2024-02-12)
- [Parloa](https://www.usedby.ai/case-studies/decathlon-parloa.md): **500,000+** interactions per year (Vendor case study, published 2025-07-24)

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Source: https://www.usedby.ai/companies/decathlon · How we check: https://www.usedby.ai/methodology