# Personalization & advertising tools used by Beauty & Cosmetics companies

usedby lists 15 Beauty & Cosmetics companies using 5 Personalization & advertising tools. The most used is Insider One: 5 of the 15 Beauty & Cosmetics companies on usedby, every proof level counted. These are counts of the companies usedby tracks, not a market share. Data as of 2026-10-24.

## Ranking

Tools ranked by the companies of the 15 Beauty & Cosmetics companies on usedby that use them. Each company counts once per tool, at its strongest proof. Ties go to more confirmed, then declared, then observed companies.

| # | Tool | Companies | Confirmed | Declared | Observed | Job posts only | Last check |
|---|---|---|---|---|---|---|---|
| 1 | [Insider One](https://www.usedby.ai/tools/insider-one.md) | 5 | 3 | 0 | 2 | 0 | 2026-10-18 |
| 2 | [Appier](https://www.usedby.ai/tools/appier.md) | 5 | 1 | 0 | 4 | 0 | 2026-10-19 |
| 3 | [Bloomreach](https://www.usedby.ai/tools/bloomreach.md) | 3 | 1 | 0 | 2 | 0 | 2026-10-24 |
| 4 | [Movable Ink](https://www.usedby.ai/tools/movable-ink.md) | 3 | 1 | 0 | 2 | 0 | 2026-10-19 |
| 5 | [Smartly](https://www.usedby.ai/tools/smartly.md) | 1 | 1 | 0 | 0 | 0 | 2026-10-19 |

## Customers per tool

Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote, a press release, or the company's own public account of using the tool (its own site, or a post by one of its executives, VP or above)), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). A line the company declared to usedby itself is marked declared. A signal is never a case study or a vendor listing. Strongest proof first. "Last check" is the later of the line's re-verification and its latest capture.

| Tool | Company | Proof | Source | Last check |
|---|---|---|---|---|
| Insider One | [Avon](https://www.usedby.ai/companies/avon.md) | Confirmed | [insiderone.com](https://insiderone.com/case-studies/mac-cosmetics/), captured 2026-10-18 | 2026-10-18 |
| Insider One | [MAC Cosmetics](https://www.usedby.ai/companies/mac-cosmetics.md) | Confirmed | [insiderone.com](https://insiderone.com/case-studies/mac-cosmetics/), captured 2026-10-18 | 2026-10-18 |
| Insider One | [Yves Rocher](https://www.usedby.ai/companies/yves-rocher.md) | Confirmed | [insiderone.com](https://insiderone.com/case-studies/mac-cosmetics/), captured 2026-10-18 | 2026-10-18 |
| Insider One | [L'Oréal](https://www.usedby.ai/companies/loreal.md) | Observed | [insiderone.com](https://insiderone.com/customers/), captured 2026-10-18 | 2026-10-18 |
| Insider One | [Clarins](https://www.usedby.ai/companies/clarins.md) | Observed | [insiderone.com](https://insiderone.com/), captured 2026-10-18 | 2026-10-18 |
| Appier | [watashi+ by Shiseido Taiwan](https://www.usedby.ai/companies/watashi-by-shiseido-taiwan.md) | Confirmed | [appier.com](https://www.appier.com/en/success-stories/watashi-by-shiseido-taiwan), captured 2026-10-09 | 2026-10-19 |
| Appier | [L'Oréal](https://www.usedby.ai/companies/loreal.md) | Observed | [appier.com](https://www.appier.com/en/success-stories), captured 2026-10-19 | 2026-10-19 |
| Appier | [Clarins](https://www.usedby.ai/companies/clarins.md) | Observed | [appier.com](https://www.appier.com/en/success-stories), captured 2026-10-19 | 2026-10-19 |
| Appier | [INNISFREE MALL Korea](https://www.usedby.ai/companies/innisfree-mall-korea.md) | Observed | [appier.com](https://www.appier.com/en/success-stories), captured 2026-10-19 | 2026-10-19 |
| Appier | [Shiseido](https://www.usedby.ai/companies/shiseido.md) | Observed | [appier.com](https://www.appier.com/en/success-stories), captured 2026-10-19 | 2026-10-19 |
| Bloomreach | [Revolution Beauty](https://www.usedby.ai/companies/revolution-beauty.md) | Confirmed | [bloomreach.com](https://www.bloomreach.com/en/case-studies/revolution-beauty-campaign-agents), captured 2026-10-08 | 2026-10-24 |
| Bloomreach | [Benefit Cosmetics](https://www.usedby.ai/companies/benefit-cosmetics.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [Medik8](https://www.usedby.ai/companies/medik8.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Movable Ink | [Ulta Beauty](https://www.usedby.ai/companies/ulta-beauty.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/ulta-beauty-case-study), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [Bath & Body Works](https://www.usedby.ai/companies/bath-body-works.md) | Observed | [movableink.com](https://movableink.com/customers), captured 2026-10-08 | 2026-10-08 |
| Movable Ink | [Clinique](https://www.usedby.ai/companies/clinique.md) | Observed | [movableink.com](https://movableink.com/customers), captured 2026-10-19 | 2026-10-19 |
| Smartly | [Nutrafol](https://www.usedby.ai/companies/nutrafol.md) | Confirmed | [smartly.io](https://www.smartly.io/resources/nutrafol-drives-efficiency-with-brand-pulse-and-smartlys-ai-capabilities), captured 2026-10-19 | 2026-10-19 |

## Method

Public customer lines of active Personalization & advertising tools at companies classified in Beauty & Cosmetics. No software vendor had to be left out. Company mix by strongest proof: 7 confirmed, 0 declared, 8 observed and 0 signals.

## Questions

### Which Personalization & advertising tools do Beauty & Cosmetics companies use most?

Insider One leads: 5 of the 15 Beauty & Cosmetics companies on usedby that use Personalization & advertising tools use it. Next: Appier (5), Bloomreach (3), Movable Ink (3), and Smartly (1).

### How many Beauty & Cosmetics companies use Personalization & advertising tools?

15 Beauty & Cosmetics companies on usedby use at least one of 5 Personalization & advertising tools. It counts the companies usedby tracks.

### What proof backs these lines?

Of the 15 companies, each counted at its strongest proof: 7 confirmed, 0 declared, 8 observed and 0 known from a job post.

### How does usedby build this ranking?

usedby counts each Beauty & Cosmetics company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. Every line shows its proof and the date usedby last checked it.

Industry page: https://www.usedby.ai/companies/industry/beauty-cosmetics.md · Category page: https://www.usedby.ai/tools/category/marketing-personalization-ads.md

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Source: https://www.usedby.ai/companies/industry/beauty-cosmetics/marketing-personalization-ads · How we check: https://www.usedby.ai/methodology