# Marketing content & copywriting tools used by Commerce & Retail companies usedby lists 15 Commerce & Retail companies using 5 Marketing content & copywriting tools. The most used is Pepper Content: 8 of the 15 Commerce & Retail companies on usedby, every proof level counted. These are counts of the companies usedby tracks, not a market share. Data as of 2026-10-24. ## Largest and best-proven users Two labelled views of the same companies. Neither is a score. ### Largest companies By employee range. Size known for 11 of 15. | Company | Proof | Employees | Tools | Last check | |---|---|---|---|---| | [Marks & Spencer](https://www.usedby.ai/companies/marks-spencer.md) | Confirmed | 10,001+ | Persado | 2026-10-19 | | [Carrefour](https://www.usedby.ai/companies/carrefour.md) | Confirmed | 10,001+ | Persado | 2026-10-19 | | [Opella](https://www.usedby.ai/companies/opella.md) | Observed | 10,001+ | Jasper | 2026-10-24 | ### Strongest proof Confirmed or declared: 3 of 15. This view filters what you read, never what is counted. | Company | Proof | Employees | Tools | Last check | |---|---|---|---|---| | [Marks & Spencer](https://www.usedby.ai/companies/marks-spencer.md) | Confirmed | 10,001+ | Persado | 2026-10-19 | | [Carrefour](https://www.usedby.ai/companies/carrefour.md) | Confirmed | 10,001+ | Persado | 2026-10-19 | | [RVshare](https://www.usedby.ai/companies/rvshare.md) | Confirmed | Unknown | Pepper Content | 2026-10-14 | ## Ranking Tools ranked by the companies of the 15 Commerce & Retail companies on usedby that use them. Each company counts once per tool, at its strongest proof. Ties go to more confirmed, then declared, then observed companies. | # | Tool | Companies | Confirmed | Declared | Observed | Job posts only | Last check | |---|---|---|---|---|---|---|---| | 1 | [Pepper Content](https://www.usedby.ai/tools/pepper-content.md) | 8 | 1 | 0 | 7 | 0 | 2026-10-14 | | 2 | [Jasper](https://www.usedby.ai/tools/jasper.md) | 3 | 0 | 0 | 3 | 0 | 2026-10-24 | | 3 | [Persado](https://www.usedby.ai/tools/persado.md) | 2 | 2 | 0 | 0 | 0 | 2026-10-19 | | 4 | [Anyword](https://www.usedby.ai/tools/anyword.md) | 1 | 0 | 0 | 1 | 0 | 2026-10-17 | | 5 | [Typeface](https://www.usedby.ai/tools/typeface.md) | 1 | 0 | 0 | 1 | 0 | 2026-10-22 | ## Customers per tool Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote, a press release, or the company's own public account of using the tool (its own site, or a post by one of its executives, VP or above)), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). A line the company declared to usedby itself, or that it lists as a sub-processor on its own legal page, is marked declared. A signal is never a case study or a vendor listing. Strongest proof first. "Last check" is the later of the line's re-verification and its latest capture. | Tool | Company | Proof | Source | Last check | |---|---|---|---|---| | Pepper Content | [RVshare](https://www.usedby.ai/companies/rvshare.md) | Confirmed | [pepper.inc](https://www.pepper.inc/case-study/rv-share/), captured 2026-10-14 | 2026-10-14 | | Pepper Content | [Amazon](https://www.usedby.ai/companies/amazon.md) | Observed | [pepper.inc](https://www.pepper.inc/), captured 2026-10-14 | 2026-10-14 | | Pepper Content | [Unilever](https://www.usedby.ai/companies/unilever.md) | Observed | [pepper.inc](https://www.pepper.inc/), captured 2026-10-14 | 2026-10-14 | | Pepper Content | [PepsiCo](https://www.usedby.ai/companies/pepsico.md) | Observed | [pepper.inc](https://www.pepper.inc/), captured 2026-10-14 | 2026-10-14 | | Pepper Content | [General Mills](https://www.usedby.ai/companies/general-mills.md) | Observed | [pepper.inc](https://www.pepper.inc/), captured 2026-10-14 | 2026-10-14 | | Pepper Content | [Xiaomi](https://www.usedby.ai/companies/xiaomi.md) | Observed | [pepper.inc](https://www.pepper.inc/), captured 2026-10-04 | 2026-10-04 | | Pepper Content | [Flipkart](https://www.usedby.ai/companies/flipkart.md) | Observed | [pepper.inc](https://www.pepper.inc/), captured 2026-10-14 | 2026-10-14 | | Pepper Content | [Central Garden & Pet](https://www.usedby.ai/companies/central-garden-pet.md) | Observed | [pepper.inc](https://www.pepper.inc/), captured 2026-10-14 | 2026-10-14 | | Jasper | [Wayfair](https://www.usedby.ai/companies/wayfair.md) | Observed | [jasper.ai](https://jasper.ai/customers) | Not dated | | Jasper | [Commercetools](https://www.usedby.ai/companies/commercetools.md) | Observed | [jasper.ai](https://jasper.ai/customers) | Not dated | | Jasper | [Opella](https://www.usedby.ai/companies/opella.md) | Observed | [jasper.ai](https://www.jasper.ai/), captured 2026-10-24 | 2026-10-24 | | Persado | [Carrefour](https://www.usedby.ai/companies/carrefour.md) | Confirmed | [persado.com](https://www.persado.com/articles/how-motivation-ai-generated-language-helps-carrefour-engage-customers), captured 2026-10-19 | 2026-10-19 | | Persado | [Marks & Spencer](https://www.usedby.ai/companies/marks-spencer.md) | Confirmed | [persado.com](https://www.persado.com/articles/marks-spencer-leverages-ai-to-drive-hundreds-of-millions-in-revenue-with-personalisation-program), captured 2026-10-19 | 2026-10-19 | | Anyword | [Houzz](https://www.usedby.ai/companies/houzz.md) | Observed | [anyword.com](https://www.anyword.com/), captured 2026-10-17 | 2026-10-17 | | Typeface | [Coca-Cola](https://www.usedby.ai/companies/coca-cola.md) | Observed | [typeface.ai](https://www.typeface.ai/), captured 2026-10-22 | 2026-10-22 | ## Method Public customer lines of active Marketing content & copywriting tools at companies classified in Commerce & Retail. No software vendor had to be left out. Company mix by strongest proof: 3 confirmed, 0 declared, 12 observed and 0 signals. ## Questions ### Which Marketing content & copywriting tools do Commerce & Retail companies use most? Pepper Content leads: 8 of the 15 Commerce & Retail companies on usedby that use Marketing content & copywriting tools use it. Next: Jasper (3), Persado (2), Anyword (1), and Typeface (1). ### How many Commerce & Retail companies use Marketing content & copywriting tools? 15 Commerce & Retail companies on usedby use at least one of 5 Marketing content & copywriting tools. It counts the companies usedby tracks. ### What proof backs these lines? Of the 15 companies, each counted at its strongest proof: 3 confirmed, 0 declared, 12 observed and 0 known from a job post. ### How does usedby build this ranking? usedby counts each Commerce & Retail company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. Every line shows its proof and the date usedby last checked it. Industry page: https://www.usedby.ai/companies/industry/commerce-retail.md · Category page: https://www.usedby.ai/tools/category/marketing-copywriting.md --- Source: https://www.usedby.ai/companies/industry/commerce-retail/marketing-copywriting · How we check: https://www.usedby.ai/methodology