# Personalization & advertising tools used by E-commerce & D2C companies

usedby lists 23 E-commerce & D2C companies using 7 Personalization & advertising tools. The most used is Bloomreach: 8 of the 23 E-commerce & D2C companies on usedby, every proof level counted. These are counts of the companies usedby tracks, not a market share. Data as of 2026-10-24.

## Ranking

Tools ranked by the companies of the 23 E-commerce & D2C companies on usedby that use them. Each company counts once per tool, at its strongest proof. Ties go to more confirmed, then declared, then observed companies.

| # | Tool | Companies | Confirmed | Declared | Observed | Job posts only | Last check |
|---|---|---|---|---|---|---|---|
| 1 | [Bloomreach](https://www.usedby.ai/tools/bloomreach.md) | 8 | 0 | 0 | 8 | 0 | 2026-10-24 |
| 2 | [Smartly](https://www.usedby.ai/tools/smartly.md) | 6 | 5 | 0 | 1 | 0 | 2026-10-19 |
| 3 | [Movable Ink](https://www.usedby.ai/tools/movable-ink.md) | 4 | 4 | 0 | 0 | 0 | 2026-10-19 |
| 4 | [Insider One](https://www.usedby.ai/tools/insider-one.md) | 2 | 2 | 0 | 0 | 0 | 2026-10-18 |
| 5 | [Invoca](https://www.usedby.ai/tools/invoca.md) | 2 | 2 | 0 | 0 | 0 | 2026-10-19 |
| 6 | [Optimove](https://www.usedby.ai/tools/optimove.md) | 1 | 1 | 0 | 0 | 0 | 2026-10-11 |
| 7 | [Appier](https://www.usedby.ai/tools/appier.md) | 1 | 0 | 0 | 1 | 0 | 2026-10-19 |

## Customers per tool

Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote, a press release, or the company's own public account of using the tool (its own site, or a post by one of its executives, VP or above)), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). A line the company declared to usedby itself is marked declared. A signal is never a case study or a vendor listing. Strongest proof first. "Last check" is the later of the line's re-verification and its latest capture.

| Tool | Company | Proof | Source | Last check |
|---|---|---|---|---|
| Bloomreach | [AO](https://www.usedby.ai/companies/ao.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [Bash](https://www.usedby.ai/companies/bash.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/pricing), captured 2026-10-08 | 2026-10-08 |
| Bloomreach | [Bluestem Brands](https://www.usedby.ai/companies/bluestem-brands.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [Casper](https://www.usedby.ai/companies/casper.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/pricing), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [iHerb](https://www.usedby.ai/companies/iherb.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [Laithwaites](https://www.usedby.ai/companies/laithwaites.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [Virgin Wines](https://www.usedby.ai/companies/virgin-wines.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [Wehkamp](https://www.usedby.ai/companies/wehkamp.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Smartly | [Brooklinen](https://www.usedby.ai/companies/brooklinen.md) | Confirmed | [smartly.io](https://www.smartly.io/resources/brooklinen), captured 2026-10-19 | 2026-10-19 |
| Smartly | [HelloFresh](https://www.usedby.ai/companies/hellofresh.md) | Confirmed | [smartly.io](https://www.smartly.io/resources/hellofresh-scaled-customized-video-ads-while-increasing-team-efficiency), captured 2026-10-19 | 2026-10-19 |
| Smartly | [Kavak](https://www.usedby.ai/companies/kavak.md) | Confirmed | [smartly.io](https://www.smartly.io/resources/kavak-drove-a-30x-faster-creative-process-with-smartly-ai-scene-generation), captured 2026-10-19 | 2026-10-19 |
| Smartly | [Marley Spoon](https://www.usedby.ai/companies/marley-spoon.md) | Confirmed | [smartly.io](https://www.smartly.io/resources/marley-spoons-smarter-way-to-win-back-customers-with-meta-marketing-messages), captured 2026-10-19 | 2026-10-19 |
| Smartly | [Zalando](https://www.usedby.ai/companies/zalando.md) | Confirmed | [smartly.io](https://www.smartly.io/resources/smartly-automation-speeds-up-zalandos-app-campaigns-by-73), captured 2026-10-19 | 2026-10-19 |
| Smartly | [Instamart](https://www.usedby.ai/companies/instamart.md) | Observed | [smartly.io](https://www.smartly.io/resource-categories/case-studies), captured 2026-10-08 | 2026-10-08 |
| Movable Ink | [Ballard Designs](https://www.usedby.ai/companies/ballard-designs.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/ballard-designs-case-study), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [cinch](https://www.usedby.ai/companies/cinch.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/how-cinch-revved-up-conversions-by-22-with-real-time-personalization), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [Fanatics](https://www.usedby.ai/companies/fanatics.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/how-fanatics-supercharges-engagement-with-personalized-mobile-moments), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [Marley Spoon](https://www.usedby.ai/companies/marley-spoon.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/marley-spoons-recipe-for-subscriber-reactivation), captured 2026-10-08 | 2026-10-19 |
| Insider One | [MadeiraMadeira](https://www.usedby.ai/companies/madeiramadeira.md) | Confirmed | [insiderone.com](https://insiderone.com/case-studies/madeiramadeira-success-story/), captured 2026-10-08 | 2026-10-18 |
| Insider One | [Vogacloset](https://www.usedby.ai/companies/vogacloset.md) | Confirmed | [insiderone.com](https://insiderone.com/case-studies/vogacloset/), captured 2026-10-08 | 2026-10-18 |
| Invoca | [1000Bulbs.com](https://www.usedby.ai/companies/1000bulbs-com.md) | Confirmed | [invoca.com](https://www.invoca.com/customers/1000bulbs), captured 2026-10-19 | 2026-10-19 |
| Invoca | [CARiD](https://www.usedby.ai/companies/carid.md) | Confirmed | [invoca.com](https://www.invoca.com/customers/carid), captured 2026-10-19 | 2026-10-19 |
| Optimove | [Terminal X](https://www.usedby.ai/companies/terminal-x.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/terminal-x), captured 2026-10-08 | 2026-10-11 |
| Appier | [Funshop](https://www.usedby.ai/companies/funshop.md) | Observed | [appier.com](https://www.appier.com/en/success-stories), captured 2026-10-19 | 2026-10-19 |

## Method

Public customer lines of active Personalization & advertising tools at companies classified in E-commerce & D2C. 1 company that sells software was left out, so a vendor is never counted as a user. Company mix by strongest proof: 13 confirmed, 0 declared, 10 observed and 0 signals.

## Questions

### Which Personalization & advertising tools do E-commerce & D2C companies use most?

Bloomreach leads: 8 of the 23 E-commerce & D2C companies on usedby that use Personalization & advertising tools use it. Next: Smartly (6), Movable Ink (4), Insider One (2), and Invoca (2).

### How many E-commerce & D2C companies use Personalization & advertising tools?

23 E-commerce & D2C companies on usedby use at least one of 7 Personalization & advertising tools. It counts the companies usedby tracks.

### What proof backs these lines?

Of the 23 companies, each counted at its strongest proof: 13 confirmed, 0 declared, 10 observed and 0 known from a job post.

### How does usedby build this ranking?

usedby counts each E-commerce & D2C company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. 1 software vendor is left out. Every line shows its proof and the date usedby last checked it.

Industry page: https://www.usedby.ai/companies/industry/e-commerce-d2c.md · Category page: https://www.usedby.ai/tools/category/marketing-personalization-ads.md

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Source: https://www.usedby.ai/companies/industry/e-commerce-d2c/marketing-personalization-ads · How we check: https://www.usedby.ai/methodology