# AI in Fashion & Apparel: what 50 companies use usedby lists 50 Fashion & Apparel companies with at least one public AI tool. The most used tool is Kustomer: 6 of the 50 Fashion & Apparel companies on usedby (12%). These are counts of the companies usedby tracks, not a market share. Latest check 2026-10-08: 79 of 95 public lines checked. ## Most used tools Share of the 50 Fashion & Apparel companies on usedby that use each tool, every proof level (a job-post signal is the weakest). | Tool | Companies | Share | |---|---|---| | [Kustomer](https://www.usedby.ai/tools/kustomer.md) | 6 | 12% | | [Insider One](https://www.usedby.ai/tools/insider-one.md) | 5 | 10% | | [Databricks](https://www.usedby.ai/tools/databricks.md) | 4 | 8% | | [Listen](https://www.usedby.ai/tools/listen.md) | 3 | 6% | | [Runway](https://www.usedby.ai/tools/runway.md) | 3 | 6% | | [Talkdesk](https://www.usedby.ai/tools/talkdesk.md) | 3 | 6% | | [Tidio](https://www.usedby.ai/tools/tidio.md) | 3 | 6% | | [ClickUp](https://www.usedby.ai/tools/clickup.md) | 2 | 4% | | [Cognigy](https://www.usedby.ai/tools/cognigy.md) | 2 | 4% | | [HighRadius](https://www.usedby.ai/tools/highradius.md) | 2 | 4% | | [iAdvize](https://www.usedby.ai/tools/iadvize.md) | 2 | 4% | | [Jasper](https://www.usedby.ai/tools/jasper.md) | 2 | 4% | | [Leena AI](https://www.usedby.ai/tools/leena-ai.md) | 2 | 4% | | [Sonar](https://www.usedby.ai/tools/sonar.md) | 2 | 4% | | [TruefanAI](https://www.usedby.ai/tools/truefanai.md) | 2 | 4% | | [v0](https://www.usedby.ai/tools/v0.md) | 2 | 4% | | [Weaviate](https://www.usedby.ai/tools/weaviate.md) | 2 | 4% | | [Wordtune](https://www.usedby.ai/tools/wordtune.md) | 2 | 4% | | [Writer](https://www.usedby.ai/tools/writer.md) | 2 | 4% | | [Abacus.AI](https://www.usedby.ai/tools/abacus-ai.md) | 1 | 2% | | [Beautiful](https://www.usedby.ai/tools/beautiful.md) | 1 | 2% | | [Bloomreach](https://www.usedby.ai/tools/bloomreach.md) | 1 | 2% | | [Colossyan](https://www.usedby.ai/tools/colossyan.md) | 1 | 2% | | [Copy.ai](https://www.usedby.ai/tools/copy-ai.md) | 1 | 2% | | [Decagon](https://www.usedby.ai/tools/decagon.md) | 1 | 2% | ## Companies AI tools per company count every public line. A tool marked (signal) rests on a job post only, the weakest proof. | Company | AI tools on usedby | Tools | |---|---|---| | [Under Armour](https://www.usedby.ai/companies/under-armour.md) | 9 | Colossyan, Factory, Frase, Runway, Smartly, Snowflake, Tidio, v0 and Vectra AI | | [Adidas](https://www.usedby.ai/companies/adidas.md) | 7 | ClickUp, Databricks, HighRadius, Insider One, Jasper, Sonar and Wordtune | | [Nike](https://www.usedby.ai/companies/nike.md) | 6 | Beautiful, Fireflies, HighRadius, Tana, v0 and Wordtune | | [GAP](https://www.usedby.ai/companies/gap.md) | 6 | Insider One, Monte Carlo, Onyx, Sonar, Within (formerly Klarity) and Zip | | [Skechers](https://www.usedby.ai/companies/skechers.md) | 4 | Ideogram, Krisp, Snyk and Uniphore | | [Levis](https://www.usedby.ai/companies/levis.md) | 3 | Insider One, Levelpath and Listen | | [Pandora](https://www.usedby.ai/companies/pandora.md) | 3 | Bloomreach, Movable Ink and Weights & Biases | | [Asics](https://www.usedby.ai/companies/asics.md) | 3 | Sana, Spellbook and Typeface | | [Burberry](https://www.usedby.ai/companies/burberry.md) | 3 | Databricks, Labelbox and Live Person | | [Puma](https://www.usedby.ai/companies/puma.md) | 3 | Insider One, Leena AI and Sprinklr | | [H&M](https://www.usedby.ai/companies/hm.md) | 2 | GitHub copilot and Leena AI | | [Hugo Boss](https://www.usedby.ai/companies/hugo-boss.md) | 2 | Peec AI and Phenom | | [New Balance](https://www.usedby.ai/companies/new-balance.md) | 2 | Insider One and Runway | | [Columbia](https://www.usedby.ai/companies/columbia.md) | 2 | Databricks and Kore.ai | | [Samsonite](https://www.usedby.ai/companies/samsonite.md) | 2 | iAdvize and TruefanAI | | [Skims](https://www.usedby.ai/companies/skims.md) | 2 | Kustomer and Listen | | [Everlane](https://www.usedby.ai/companies/everlane.md) | 2 | Grammarly and Kustomer | | [American Eagle](https://www.usedby.ai/companies/american-eagle.md) | 2 | Abacus.AI and Writer | | [Dolce & Gabbana](https://www.usedby.ai/companies/dolce-gabbana.md) | 1 | Runway | | [Prada Group](https://www.usedby.ai/companies/prada-group.md) | 1 | Databricks | | [Lacoste](https://www.usedby.ai/companies/lacoste.md) | 1 | Tidio | | [Urban Outfitters](https://www.usedby.ai/companies/urban-outfitters.md) | 1 | Copy.ai | | [Dunlop Sports](https://www.usedby.ai/companies/dunlop-sports.md) | 1 | Zendesk AI | | [Mango](https://www.usedby.ai/companies/mango.md) | 1 | Talkdesk | | [Allbirds](https://www.usedby.ai/companies/allbirds.md) | 1 | Retool | | [Aritzia](https://www.usedby.ai/companies/aritzia.md) | 1 | Hightouch | | [Away](https://www.usedby.ai/companies/away.md) | 1 | Decagon | | [Bestseller](https://www.usedby.ai/companies/bestseller.md) | 1 | Synthesia | | [Blackberrys](https://www.usedby.ai/companies/blackberrys.md) | 1 | TruefanAI | | [Cotopaxi](https://www.usedby.ai/companies/cotopaxi.md) | 1 | Forethought | | [Desigual](https://www.usedby.ai/companies/desigual.md) | 1 | Legora | | [Fabletics](https://www.usedby.ai/companies/fabletics.md) | 1 | Cognigy | | [Figs](https://www.usedby.ai/companies/figs.md) | 1 | mabl | | [Hanes](https://www.usedby.ai/companies/hanes.md) | 1 | Miro | | [Havaianas](https://www.usedby.ai/companies/havaianas.md) | 1 | tl;dv | | [Kendra Scott](https://www.usedby.ai/companies/kendra-scott.md) | 1 | iAdvize | | [Lids](https://www.usedby.ai/companies/lids.md) | 1 | ClickUp | | [Lulus](https://www.usedby.ai/companies/lulus.md) | 1 | Kustomer | | [Patagonia](https://www.usedby.ai/companies/patagonia.md) | 1 | Talkdesk | | [Vuori](https://www.usedby.ai/companies/vuori.md) | 1 | Kustomer | | [WearMedicine](https://www.usedby.ai/companies/wearmedicine.md) | 1 | Weaviate | | [Justfab](https://www.usedby.ai/companies/justfab.md) | 1 | Cognigy | | [OLIVER](https://www.usedby.ai/companies/oliver.md) | 1 | Weaviate | | [Untuckit](https://www.usedby.ai/companies/untuckit.md) | 1 | Kustomer | | [Alex and Ani](https://www.usedby.ai/companies/alex-and-ani.md) | 1 | Kustomer | | [Anthropologie](https://www.usedby.ai/companies/anthropologie.md) | 1 | Jasper | | [Chubbies](https://www.usedby.ai/companies/chubbies.md) | 1 | Listen | | [Adore me](https://www.usedby.ai/companies/adore-me.md) | 1 | Writer | | [Ninja transfers](https://www.usedby.ai/companies/ninja-transfers.md) | 1 | Tidio | | [Rocky Brands](https://www.usedby.ai/companies/rocky-brands.md) | 1 | Talkdesk | --- Source: https://www.usedby.ai/companies/industry/fashion-apparel ยท How we check: https://www.usedby.ai/methodology