# Video generation & editing tools used by Fashion & Lifestyle companies usedby lists 16 Fashion & Lifestyle companies using 6 Video generation & editing tools. The most used is TruefanAI: 7 of the 16 Fashion & Lifestyle companies on usedby, every proof level counted. These are counts of the companies usedby tracks, not a market share. Data as of 2026-10-25. ## Largest and best-proven users Two labelled views of the same companies. Neither is a score. ### Largest companies By employee range. Size known for 5 of 16. | Company | Proof | Employees | Tools | Last check | |---|---|---|---|---| | [Under Armour](https://www.usedby.ai/companies/under-armour.md) | Observed | 10,001+ | Runway, Colossyan | 2026-10-19 | | [Bestseller](https://www.usedby.ai/companies/bestseller.md) | Observed | 10,001+ | Synthesia | Not dated | | [New Balance](https://www.usedby.ai/companies/new-balance.md) | Observed | 5,001–10,000 | Runway | Not dated | ### Strongest proof Confirmed or declared: 10 of 16. This view filters what you read, never what is counted. | Company | Proof | Employees | Tools | Last check | |---|---|---|---|---| | [Bonjour](https://www.usedby.ai/companies/bonjour.md) | Confirmed | Unknown | Runway | 2026-10-25 | | [Bata](https://www.usedby.ai/companies/bata.md) | Confirmed | Unknown | TruefanAI | 2026-10-24 | | [Blackberrys](https://www.usedby.ai/companies/blackberrys.md) | Confirmed | Unknown | TruefanAI | 2026-10-24 | ## Ranking Tools ranked by the companies of the 16 Fashion & Lifestyle companies on usedby that use them. Each company counts once per tool, at its strongest proof. Ties go to more confirmed, then declared, then observed companies. | # | Tool | Companies | Confirmed | Declared | Observed | Job posts only | Last check | |---|---|---|---|---|---|---|---| | 1 | [TruefanAI](https://www.usedby.ai/tools/truefanai.md) | 7 | 7 | 0 | 0 | 0 | 2026-10-24 | | 2 | [Runway](https://www.usedby.ai/tools/runway.md) | 5 | 1 | 0 | 4 | 0 | 2026-10-25 | | 3 | [Synthesia](https://www.usedby.ai/tools/synthesia.md) | 2 | 1 | 0 | 1 | 0 | 2026-10-18 | | 4 | [D-ID](https://www.usedby.ai/tools/d-id.md) | 1 | 1 | 0 | 0 | 0 | 2026-10-16 | | 5 | [Colossyan](https://www.usedby.ai/tools/colossyan.md) | 1 | 0 | 0 | 1 | 0 | 2026-10-19 | | 6 | [VEED](https://www.usedby.ai/tools/veed.md) | 1 | 0 | 0 | 1 | 0 | 2026-10-21 | ## Customers per tool Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote, a press release, or the company's own public account of using the tool (its own site, or a post by one of its executives, VP or above)), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). A line the company declared to usedby itself, or that it lists as a sub-processor on its own legal page, is marked declared. A signal is never a case study or a vendor listing. Strongest proof first. "Last check" is the later of the line's re-verification and its latest capture. | Tool | Company | Proof | Source | Last check | |---|---|---|---|---| | TruefanAI | [Samsonite](https://www.usedby.ai/companies/samsonite.md) | Confirmed | [truefan.ai](https://www.truefan.ai/case-study/case-study-samsonite), captured 2026-10-08 | 2026-10-24 | | TruefanAI | [Bata](https://www.usedby.ai/companies/bata.md) | Confirmed | [truefan.ai](https://www.truefan.ai/case-study/case-study-bata), captured 2026-10-08 | 2026-10-24 | | TruefanAI | [Blackberrys](https://www.usedby.ai/companies/blackberrys.md) | Confirmed | [truefan.ai](https://www.truefan.ai/case-study/case-study-blackberry-tech-pro-launch), captured 2026-10-08 | 2026-10-24 | | TruefanAI | [Divine Solitaires](https://www.usedby.ai/companies/divine-solitaires.md) | Confirmed | [truefan.ai](https://www.truefan.ai/case-study/case-study-divine-solitaires), captured 2026-10-08 | 2026-10-24 | | TruefanAI | [Men of Platinum](https://www.usedby.ai/companies/men-of-platinum.md) | Confirmed | [truefan.ai](https://www.truefan.ai/case-study/case-study-men-of-platinum-honour-7-campaign), captured 2026-10-08 | 2026-10-24 | | TruefanAI | [Olyv](https://www.usedby.ai/companies/olyv.md) | Confirmed | [truefan.ai](https://www.truefan.ai/case-study/case-study-olyv-end-to-end-content-campaign), captured 2026-10-08 | 2026-10-24 | | TruefanAI | [Style Baazar](https://www.usedby.ai/companies/style-baazar.md) | Confirmed | [truefan.ai](https://www.truefan.ai/case-study/case-study-1-style-bazaar-durga-puja), captured 2026-10-08 | 2026-10-24 | | Runway | [Bonjour](https://www.usedby.ai/companies/bonjour.md) | Confirmed | [runway.com](https://runway.com/news/customers/bonjour), captured 2026-10-05 | 2026-10-25 | | Runway | [Dolce & Gabbana](https://www.usedby.ai/companies/dolce-gabbana.md) | Observed | [runwayml.com](https://runwayml.com/customers) | Not dated | | Runway | [New Balance](https://www.usedby.ai/companies/new-balance.md) | Observed | [runwayml.com](https://runwayml.com/customers) | Not dated | | Runway | [Under Armour](https://www.usedby.ai/companies/under-armour.md) | Observed | [runwayml.com](https://runwayml.com/customers) | Not dated | | Runway | [Maison Margiela](https://www.usedby.ai/companies/maison-margiela.md) | Observed | [runway.com](https://runway.com/news/customers), captured 2026-10-25 | 2026-10-25 | | Synthesia | [Beyond Retro](https://www.usedby.ai/companies/beyond-retro.md) | Confirmed | [synthesia.io](https://www.synthesia.io/case-studies/beyond-retro), captured 2026-10-18 | 2026-10-18 | | Synthesia | [Bestseller](https://www.usedby.ai/companies/bestseller.md) | Observed | [synthesia.io](https://www.synthesia.io/customers) | Not dated | | D-ID | [Envy](https://www.usedby.ai/companies/envy.md) | Confirmed | [d-id.com](https://www.d-id.com/resources/case-study/marketing-agency-envy/), captured 2026-10-08 | 2026-10-16 | | Colossyan | [Under Armour](https://www.usedby.ai/companies/under-armour.md) | Observed | [colossyan.com](https://www.colossyan.com/case-study/how-sonesta-uses-ai-video-to-cut-80-of-their-video-production-costs/), captured 2026-10-19 | 2026-10-19 | | VEED | [CurrentBody](https://www.usedby.ai/companies/currentbody.md) | Observed | [veed.io](https://www.veed.io/), captured 2026-10-21 | 2026-10-21 | ## Method Public customer lines of active Video generation & editing tools at companies classified in Fashion & Lifestyle. No software vendor had to be left out. Company mix by strongest proof: 10 confirmed, 0 declared, 6 observed and 0 signals. ## Questions ### Which Video generation & editing tools do Fashion & Lifestyle companies use most? TruefanAI leads: 7 of the 16 Fashion & Lifestyle companies on usedby that use Video generation & editing tools use it. Next: Runway (5), Synthesia (2), D-ID (1), and Colossyan (1). ### How many Fashion & Lifestyle companies use Video generation & editing tools? 16 Fashion & Lifestyle companies on usedby use at least one of 6 Video generation & editing tools. It counts the companies usedby tracks. ### What proof backs these lines? Of the 16 companies, each counted at its strongest proof: 10 confirmed, 0 declared, 6 observed and 0 known from a job post. ### How does usedby build this ranking? usedby counts each Fashion & Lifestyle company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. Every line shows its proof and the date usedby last checked it. Industry page: https://www.usedby.ai/companies/industry/fashion-lifestyle.md · Category page: https://www.usedby.ai/tools/category/video-generation-editing.md --- Source: https://www.usedby.ai/companies/industry/fashion-lifestyle/video-generation-editing · How we check: https://www.usedby.ai/methodology