# Marketing content & copywriting tools used by Finance companies

usedby lists 27 Finance companies using 4 Marketing content & copywriting tools. The most used is Persado: 12 of the 27 Finance companies on usedby, every proof level counted. These are counts of the companies usedby tracks, not a market share. Data as of 2026-10-24.

## Largest and best-proven users

Two labelled views of the same companies. Neither is a score.

### Largest companies

By employee range. Size known for 19 of 27.

| Company | Proof | Employees | Tools | Last check |
|---|---|---|---|---|
| [Akbank](https://www.usedby.ai/companies/akbank.md) | Confirmed | 10,001+ | Jasper | 2026-10-24 |
| [American Express](https://www.usedby.ai/companies/american-express.md) | Confirmed | 10,001+ | Persado | 2026-10-19 |
| [Humana](https://www.usedby.ai/companies/humana.md) | Confirmed | 10,001+ | Persado | 2026-10-19 |

### Strongest proof

Confirmed or declared: 5 of 27. This view filters what you read, never what is counted.

| Company | Proof | Employees | Tools | Last check |
|---|---|---|---|---|
| [Akbank](https://www.usedby.ai/companies/akbank.md) | Confirmed | 10,001+ | Jasper | 2026-10-24 |
| [Webster First Federal Credit Union](https://www.usedby.ai/companies/webster-first-federal-credit-union.md) | Confirmed | 201–1,000 | Jasper | 2026-10-24 |
| [American Express](https://www.usedby.ai/companies/american-express.md) | Confirmed | 10,001+ | Persado | 2026-10-19 |

## Ranking

Tools ranked by the companies of the 27 Finance companies on usedby that use them. Each company counts once per tool, at its strongest proof. Ties go to more confirmed, then declared, then observed companies.

| # | Tool | Companies | Confirmed | Declared | Observed | Job posts only | Last check |
|---|---|---|---|---|---|---|---|
| 1 | [Persado](https://www.usedby.ai/tools/persado.md) | 12 | 3 | 0 | 9 | 0 | 2026-10-19 |
| 2 | [Jasper](https://www.usedby.ai/tools/jasper.md) | 8 | 2 | 0 | 6 | 0 | 2026-10-24 |
| 3 | [Pepper Content](https://www.usedby.ai/tools/pepper-content.md) | 5 | 0 | 0 | 5 | 0 | 2026-10-14 |
| 4 | [Typeface](https://www.usedby.ai/tools/typeface.md) | 3 | 0 | 0 | 3 | 0 | 2026-10-22 |

## Customers per tool

Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote, a press release, or the company's own public account of using the tool (its own site, or a post by one of its executives, VP or above)), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). A line the company declared to usedby itself, or that it lists as a sub-processor on its own legal page, is marked declared. A signal is never a case study or a vendor listing. Strongest proof first. "Last check" is the later of the line's re-verification and its latest capture.

| Tool | Company | Proof | Source | Last check |
|---|---|---|---|---|
| Persado | [American Express](https://www.usedby.ai/companies/american-express.md) | Confirmed | [persado.com](https://www.persado.com/company/press-releases/new-partnership-between-amperity-cdp-and-persado-signals-acceleration-of-the-next-era-of-personalization-for-data-driven-brands), captured 2026-10-19 | 2026-10-19 |
| Persado | [Chase](https://www.usedby.ai/companies/chase.md) | Confirmed | [persado.com](https://www.persado.com/company/press-releases/new-partnership-between-amperity-cdp-and-persado-signals-acceleration-of-the-next-era-of-personalization-for-data-driven-brands), captured 2026-10-19 | 2026-10-19 |
| Persado | [Humana](https://www.usedby.ai/companies/humana.md) | Confirmed | [persado.com](https://www.persado.com/company/press-releases/new-partnership-between-amperity-cdp-and-persado-signals-acceleration-of-the-next-era-of-personalization-for-data-driven-brands), captured 2026-10-19 | 2026-10-19 |
| Persado | [Capital One](https://www.usedby.ai/companies/capital-one.md) | Observed | [persado.com](https://www.persado.com/), captured 2026-10-16 | 2026-10-16 |
| Persado | [SoFi](https://www.usedby.ai/companies/sofi.md) | Observed | [persado.com](https://www.persado.com/about), captured 2026-10-19 | 2026-10-19 |
| Persado | [TD Bank](https://www.usedby.ai/companies/td-bank.md) | Observed | [persado.com](https://www.persado.com/), captured 2026-10-16 | 2026-10-16 |
| Persado | [Ally](https://www.usedby.ai/companies/ally.md) | Observed | [persado.com](https://www.persado.com/), captured 2026-10-16 | 2026-10-16 |
| Persado | [Bank of America](https://www.usedby.ai/companies/bank-of-america.md) | Observed | [persado.com](https://www.persado.com/), captured 2026-10-16 | 2026-10-16 |
| Persado | [Discover](https://www.usedby.ai/companies/discover.md) | Observed | [persado.com](https://www.persado.com/), captured 2026-10-16 | 2026-10-16 |
| Persado | [LendingClub](https://www.usedby.ai/companies/lendingclub.md) | Observed | [persado.com](https://www.persado.com/), captured 2026-10-16 | 2026-10-16 |
| Persado | [M&T Bank](https://www.usedby.ai/companies/m-t-bank.md) | Observed | [persado.com](https://www.persado.com/), captured 2026-10-16 | 2026-10-16 |
| Persado | [NatWest](https://www.usedby.ai/companies/natwest.md) | Observed | [persado.com](https://www.persado.com/), captured 2026-10-16 | 2026-10-16 |
| Jasper | [Akbank](https://www.usedby.ai/companies/akbank.md) | Confirmed | [jasper.ai](https://www.jasper.ai/case-studies/akbank), captured 2026-10-10 | 2026-10-24 |
| Jasper | [Webster First Federal Credit Union](https://www.usedby.ai/companies/webster-first-federal-credit-union.md) | Confirmed | [jasper.ai](https://www.jasper.ai/case-studies/webster-first-federal-credit-union), captured 2026-10-02 | 2026-10-24 |
| Jasper | [Prudential](https://www.usedby.ai/companies/prudential.md) | Observed | [jasper.ai](https://www.jasper.ai/), captured 2026-10-24 | 2026-10-24 |
| Jasper | [Morningstar](https://www.usedby.ai/companies/morningstar.md) | Observed | [jasper.ai](https://www.jasper.ai/), captured 2026-10-24 | 2026-10-24 |
| Jasper | [AAA](https://www.usedby.ai/companies/aaa.md) | Observed | [jasper.ai](https://www.jasper.ai/), captured 2026-10-24 | 2026-10-24 |
| Jasper | [PGIM](https://www.usedby.ai/companies/pgim.md) | Observed | [jasper.ai](https://www.jasper.ai/), captured 2026-10-24 | 2026-10-24 |
| Jasper | [Goosehead Insurance](https://www.usedby.ai/companies/goosehead-insurance.md) | Observed | [jasper.ai](https://jasper.ai/customers) | Not dated |
| Jasper | [Arbank](https://www.usedby.ai/companies/arbank.md) | Observed | [jasper.ai](https://jasper.ai/customers) | Not dated |
| Pepper Content | [HSBC](https://www.usedby.ai/companies/hsbc.md) | Observed | [pepper.inc](https://www.pepper.inc/), captured 2026-10-04 | 2026-10-04 |
| Pepper Content | [Mutual of Omaha](https://www.usedby.ai/companies/mutual-of-omaha.md) | Observed | [pepper.inc](https://www.pepper.inc/), captured 2026-10-14 | 2026-10-14 |
| Pepper Content | [LendingClub](https://www.usedby.ai/companies/lendingclub.md) | Observed | [pepper.inc](https://www.pepper.inc/), captured 2026-10-14 | 2026-10-14 |
| Pepper Content | [NPCI](https://www.usedby.ai/companies/npci.md) | Observed | [pepper.inc](https://www.pepper.inc/), captured 2026-10-14 | 2026-10-14 |
| Pepper Content | [EarnIn](https://www.usedby.ai/companies/earnin.md) | Observed | [pepper.inc](https://www.pepper.inc/), captured 2026-10-04 | 2026-10-04 |
| Typeface | [JPMorgan Chase](https://www.usedby.ai/companies/jpmorgan-chase.md) | Observed | [typeface.ai](https://www.typeface.ai/), captured 2026-10-22 | 2026-10-22 |
| Typeface | [Chime](https://www.usedby.ai/companies/chime.md) | Observed | [typeface.ai](https://www.typeface.ai/), captured 2026-10-22 | 2026-10-22 |
| Typeface | [State Farm](https://www.usedby.ai/companies/state-farm.md) | Observed | [typeface.ai](https://www.typeface.ai/), captured 2026-10-22 | 2026-10-22 |

## Method

Public customer lines of active Marketing content & copywriting tools at companies classified in Finance. No software vendor had to be left out. Company mix by strongest proof: 5 confirmed, 0 declared, 22 observed and 0 signals.

## Questions

### Which Marketing content & copywriting tools do Finance companies use most?

Persado leads: 12 of the 27 Finance companies on usedby that use Marketing content & copywriting tools use it. Next: Jasper (8), Pepper Content (5), and Typeface (3).

### How many Finance companies use Marketing content & copywriting tools?

27 Finance companies on usedby use at least one of 4 Marketing content & copywriting tools. It counts the companies usedby tracks.

### What proof backs these lines?

Of the 27 companies, each counted at its strongest proof: 5 confirmed, 0 declared, 22 observed and 0 known from a job post.

### How does usedby build this ranking?

usedby counts each Finance company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. Every line shows its proof and the date usedby last checked it.

Industry page: https://www.usedby.ai/companies/industry/finance.md · Category page: https://www.usedby.ai/tools/category/marketing-copywriting.md

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Source: https://www.usedby.ai/companies/industry/finance/marketing-copywriting · How we check: https://www.usedby.ai/methodology