# Personalization & advertising tools used by Finance companies

usedby lists 32 Finance companies using 11 Personalization & advertising tools. The most used is Movable Ink: 6 of the 32 Finance companies on usedby, every proof level counted. These are counts of the companies usedby tracks, not a market share. Data as of 2026-10-24.

## Largest and best-proven users

Two labelled views of the same companies. Neither is a score.

### Largest companies

By employee range. Size known for 23 of 32.

| Company | Proof | Employees | Tools | Last check |
|---|---|---|---|---|
| [Allianz](https://www.usedby.ai/companies/allianz.md) | Confirmed | 10,001+ | Insider One | 2026-10-24 |
| [Garanti BBVA](https://www.usedby.ai/companies/garanti-bbva.md) | Confirmed | 10,001+ | Insider One | 2026-10-24 |
| [Generali](https://www.usedby.ai/companies/generali.md) | Confirmed | 10,001+ | Insider One | 2026-10-24 |

### Strongest proof

Confirmed or declared: 14 of 32. This view filters what you read, never what is counted.

| Company | Proof | Employees | Tools | Last check |
|---|---|---|---|---|
| [Allianz](https://www.usedby.ai/companies/allianz.md) | Confirmed | 10,001+ | Insider One | 2026-10-24 |
| [Garanti BBVA](https://www.usedby.ai/companies/garanti-bbva.md) | Confirmed | 10,001+ | Insider One | 2026-10-24 |
| [Generali](https://www.usedby.ai/companies/generali.md) | Confirmed | 10,001+ | Insider One | 2026-10-24 |

## Ranking

Tools ranked by the companies of the 32 Finance companies on usedby that use them. Each company counts once per tool, at its strongest proof. Ties go to more confirmed, then declared, then observed companies.

| # | Tool | Companies | Confirmed | Declared | Observed | Job posts only | Last check |
|---|---|---|---|---|---|---|---|
| 1 | [Movable Ink](https://www.usedby.ai/tools/movable-ink.md) | 6 | 3 | 0 | 3 | 0 | 2026-10-24 |
| 2 | [GetCrux](https://www.usedby.ai/tools/getcrux.md) | 5 | 1 | 0 | 4 | 0 | 2026-10-17 |
| 3 | [Insider One](https://www.usedby.ai/tools/insider-one.md) | 4 | 3 | 0 | 1 | 0 | 2026-10-24 |
| 4 | [Invoca](https://www.usedby.ai/tools/invoca.md) | 4 | 3 | 0 | 1 | 0 | 2026-10-24 |
| 5 | [Bloomreach](https://www.usedby.ai/tools/bloomreach.md) | 3 | 0 | 0 | 3 | 0 | 2026-10-24 |
| 6 | [Mutiny](https://www.usedby.ai/tools/mutiny.md) | 3 | 0 | 0 | 3 | 0 | 2026-10-14 |
| 7 | [Smartly](https://www.usedby.ai/tools/smartly.md) | 2 | 2 | 0 | 0 | 0 | 2026-10-19 |
| 8 | [Appier](https://www.usedby.ai/tools/appier.md) | 2 | 1 | 0 | 1 | 0 | 2026-10-19 |
| 9 | [Optimove](https://www.usedby.ai/tools/optimove.md) | 2 | 1 | 0 | 1 | 0 | 2026-10-21 |
| 10 | [Qloo](https://www.usedby.ai/tools/qloo.md) | 2 | 0 | 0 | 2 | 0 | 2026-10-17 |
| 11 | [AdCreative.ai](https://www.usedby.ai/tools/adcreative.md) | 1 | 0 | 0 | 1 | 0 | 2026-10-13 |

## Customers per tool

Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote, a press release, or the company's own public account of using the tool (its own site, or a post by one of its executives, VP or above)), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). A line the company declared to usedby itself, or that it lists as a sub-processor on its own legal page, is marked declared. A signal is never a case study or a vendor listing. Strongest proof first. "Last check" is the later of the line's re-verification and its latest capture.

| Tool | Company | Proof | Source | Last check |
|---|---|---|---|---|
| Movable Ink | [American Express](https://www.usedby.ai/companies/american-express.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/fireside-chat-with-american-express), captured 2026-10-08 | 2026-10-24 |
| Movable Ink | [Scotiabank](https://www.usedby.ai/companies/scotiabank.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/scotiabank-cashes-in-on-dynamic-data-driven-customer-experiences), captured 2026-10-08 | 2026-10-24 |
| Movable Ink | [TurboTax](https://www.usedby.ai/companies/turbotax.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/connecting-every-customer-touchpoint-at-intuit-turbotax), captured 2026-10-08 | 2026-10-24 |
| Movable Ink | [Klarna](https://www.usedby.ai/companies/klarna.md) | Observed | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-19 | 2026-10-24 |
| Movable Ink | [Citi](https://www.usedby.ai/companies/citi.md) | Observed | [movableink.com](https://movableink.com/customers), captured 2026-10-24 | 2026-10-24 |
| Movable Ink | [Synchrony](https://www.usedby.ai/companies/synchrony.md) | Observed | [movableink.com](https://movableink.com/customers), captured 2026-10-08 | 2026-10-08 |
| GetCrux | [Jerry](https://www.usedby.ai/companies/jerry.md) | Confirmed | [getcrux.ai](https://getcrux.ai/case-studies/jerry-ai-ad-creative-analysis-case-study), captured 2026-10-17 | 2026-10-17 |
| GetCrux | [SoFi](https://www.usedby.ai/companies/sofi.md) | Observed | [getcrux.ai](https://getcrux.ai/), captured 2026-10-17 | 2026-10-17 |
| GetCrux | [Rocket Money](https://www.usedby.ai/companies/rocket-money.md) | Observed | [getcrux.ai](https://getcrux.ai/), captured 2026-10-17 | 2026-10-17 |
| GetCrux | [Ethos](https://www.usedby.ai/companies/ethos.md) | Observed | [getcrux.ai](https://getcrux.ai/), captured 2026-10-17 | 2026-10-17 |
| GetCrux | [Gullak](https://www.usedby.ai/companies/gullak.md) | Observed | [getcrux.ai](https://www.getcrux.ai/customers) | Not dated |
| Insider One | [Allianz](https://www.usedby.ai/companies/allianz.md) | Confirmed | [insiderone.com](https://insiderone.com/case-studies/allianz/), captured 2026-10-08 | 2026-10-24 |
| Insider One | [Generali](https://www.usedby.ai/companies/generali.md) | Confirmed | [insiderone.com](https://insiderone.com/case-studies/generali/), captured 2026-10-08 | 2026-10-24 |
| Insider One | [Garanti BBVA](https://www.usedby.ai/companies/garanti-bbva.md) | Confirmed | [insiderone.com](https://insiderone.com/case-studies/garanti-bbva-success-story/), captured 2026-10-08 | 2026-10-24 |
| Insider One | [ING](https://www.usedby.ai/companies/ing.md) | Observed | [insiderone.com](https://insiderone.com/), captured 2026-10-18 | 2026-10-18 |
| Invoca | [Mutual of Omaha](https://www.usedby.ai/companies/mutual-of-omaha.md) | Confirmed | [invoca.com](https://www.invoca.com/customers/mutual-of-omaha), captured 2026-10-19 | 2026-10-19 |
| Invoca | [CHRISTUS Health Plan](https://www.usedby.ai/companies/christus-health-plan.md) | Confirmed | [invoca.com](https://www.invoca.com/customers/christus-health-plan), captured 2026-10-19 | 2026-10-19 |
| Invoca | [eHealth](https://www.usedby.ai/companies/ehealth.md) | Confirmed | [invoca.com](https://www.invoca.com/customers/ehealth), captured 2026-10-19 | 2026-10-19 |
| Invoca | [Humana](https://www.usedby.ai/companies/humana.md) | Observed | [invoca.com](https://www.invoca.com/), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [Capital One](https://www.usedby.ai/companies/capital-one.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [ING](https://www.usedby.ai/companies/ing.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [Investown](https://www.usedby.ai/companies/investown.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Mutiny | [Airwallex](https://www.usedby.ai/companies/airwallex.md) | Observed | [mutinyhq.com](https://www.mutinyhq.com/customers), captured 2026-10-14 | 2026-10-14 |
| Mutiny | [Brex](https://www.usedby.ai/companies/brex.md) | Observed | [mutinyhq.com](https://www.mutinyhq.com/customers) | Not dated |
| Mutiny | [Carta](https://www.usedby.ai/companies/carta.md) | Observed | [mutinyhq.com](https://www.mutinyhq.com/customers) | Not dated |
| Smartly | [N26](https://www.usedby.ai/companies/n26.md) | Confirmed | [smartly.io](https://www.smartly.io/resources/n26), captured 2026-10-19 | 2026-10-19 |
| Smartly | [Western Union](https://www.usedby.ai/companies/western-union.md) | Confirmed | [smartly.io](https://www.smartly.io/resources/western-union-automates-4-300-real-time-creative-updates-to-boost-relevance), captured 2026-10-19 | 2026-10-19 |
| Appier | [Krungsri](https://www.usedby.ai/companies/krungsri.md) | Confirmed | [appier.com](https://www.appier.com/en/success-stories/krungsri-credit-card), captured 2026-10-09 | 2026-10-19 |
| Appier | [MSIG Mingtai Insurance](https://www.usedby.ai/companies/msig-mingtai-insurance.md) | Observed | [appier.com](https://www.appier.com/en/), captured 2026-10-19 | 2026-10-19 |
| Optimove | [Tesco Bank](https://www.usedby.ai/companies/tesco-bank.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/tesco-bank), captured 2026-10-08 | 2026-10-21 |
| Optimove | [Rank Group](https://www.usedby.ai/companies/rank-group.md) | Observed | [optimove.com](https://www.optimove.com/resources/case-studies), captured 2026-10-11 | 2026-10-11 |
| Qloo | [MetLife](https://www.usedby.ai/companies/metlife.md) | Observed | [qloo.com](https://www.qloo.com/), captured 2026-10-17 | 2026-10-17 |
| Qloo | [American Express](https://www.usedby.ai/companies/american-express.md) | Observed | [qloo.com](https://www.qloo.com/), captured 2026-10-17 | 2026-10-17 |
| AdCreative.ai | [BNP Paribas](https://www.usedby.ai/companies/bnp-paribas.md) | Observed | [adcreative.ai](https://www.adcreative.ai/), captured 2026-10-13 | 2026-10-13 |

## Method

Public customer lines of active Personalization & advertising tools at companies classified in Finance. No software vendor had to be left out. Company mix by strongest proof: 14 confirmed, 0 declared, 18 observed and 0 signals.

## Questions

### Which Personalization & advertising tools do Finance companies use most?

Movable Ink leads: 6 of the 32 Finance companies on usedby that use Personalization & advertising tools use it. Next: GetCrux (5), Insider One (4), Invoca (4), and Bloomreach (3).

### How many Finance companies use Personalization & advertising tools?

32 Finance companies on usedby use at least one of 11 Personalization & advertising tools. It counts the companies usedby tracks.

### What proof backs these lines?

Of the 32 companies, each counted at its strongest proof: 14 confirmed, 0 declared, 18 observed and 0 known from a job post.

### How does usedby build this ranking?

usedby counts each Finance company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. Every line shows its proof and the date usedby last checked it.

Industry page: https://www.usedby.ai/companies/industry/finance.md · Category page: https://www.usedby.ai/tools/category/marketing-personalization-ads.md

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Source: https://www.usedby.ai/companies/industry/finance/marketing-personalization-ads · How we check: https://www.usedby.ai/methodology