# Personalization & advertising tools used by Gaming & Esports companies

usedby lists 42 Gaming & Esports companies using 5 Personalization & advertising tools. The most used is Optimove: 25 of the 42 Gaming & Esports companies on usedby, every proof level counted. These are counts of the companies usedby tracks, not a market share. Data as of 2026-10-24.

## Ranking

Tools ranked by the companies of the 42 Gaming & Esports companies on usedby that use them. Each company counts once per tool, at its strongest proof. Ties go to more confirmed, then declared, then observed companies.

| # | Tool | Companies | Confirmed | Declared | Observed | Job posts only | Last check |
|---|---|---|---|---|---|---|---|
| 1 | [Optimove](https://www.usedby.ai/tools/optimove.md) | 25 | 21 | 0 | 4 | 0 | 2026-10-21 |
| 2 | [Appier](https://www.usedby.ai/tools/appier.md) | 7 | 1 | 0 | 6 | 0 | 2026-10-19 |
| 3 | [Movable Ink](https://www.usedby.ai/tools/movable-ink.md) | 6 | 6 | 0 | 0 | 0 | 2026-10-19 |
| 4 | [Bloomreach](https://www.usedby.ai/tools/bloomreach.md) | 2 | 1 | 0 | 1 | 0 | 2026-10-24 |
| 5 | [Smartly](https://www.usedby.ai/tools/smartly.md) | 2 | 1 | 0 | 1 | 0 | 2026-10-19 |

## Customers per tool

Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote, a press release, or the company's own public account of using the tool (its own site, or a post by one of its executives, VP or above)), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). A line the company declared to usedby itself is marked declared. A signal is never a case study or a vendor listing. Strongest proof first. "Last check" is the later of the line's re-verification and its latest capture.

| Tool | Company | Proof | Source | Last check |
|---|---|---|---|---|
| Optimove | [Apuesta Total](https://www.usedby.ai/companies/apuesta-total.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/apuesta-total), captured 2026-10-08 | 2026-10-21 |
| Optimove | [BETFAN](https://www.usedby.ai/companies/betfan.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/betfan), captured 2026-10-08 | 2026-10-21 |
| Optimove | [BetHog](https://www.usedby.ai/companies/bethog.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/bethog), captured 2026-10-08 | 2026-10-11 |
| Optimove | [BetJets](https://www.usedby.ai/companies/betjets.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/betjets), captured 2026-10-08 | 2026-10-21 |
| Optimove | [Entain](https://www.usedby.ai/companies/entain.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/entain-2025), captured 2026-10-08 | 2026-10-21 |
| Optimove | [Favbet](https://www.usedby.ai/companies/favbet.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/favbet-casino), captured 2026-10-08 | 2026-10-21 |
| Optimove | [FDJ United](https://www.usedby.ai/companies/fdj-united.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/fdj-united), captured 2026-10-08 | 2026-10-21 |
| Optimove | [Funstage](https://www.usedby.ai/companies/funstage.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/funstage), captured 2026-10-08 | 2026-10-21 |
| Optimove | [Grupo JER](https://www.usedby.ai/companies/grupo-jer.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/grupo-jer), captured 2026-10-11 | 2026-10-11 |
| Optimove | [JuegaEnLínea](https://www.usedby.ai/companies/juegaenlinea.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/juega-en-linea), captured 2026-10-08 | 2026-10-21 |
| Optimove | [Kaizen Gaming](https://www.usedby.ai/companies/kaizen-gaming.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/kaizen-gaming), captured 2026-10-08 | 2026-10-21 |
| Optimove | [KPAX Marketing](https://www.usedby.ai/companies/kpax-marketing.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/kpax), captured 2026-10-11 | 2026-10-11 |
| Optimove | [Lottoland](https://www.usedby.ai/companies/lottoland.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/lottoland), captured 2026-10-08 | 2026-10-21 |
| Optimove | [OlyBet](https://www.usedby.ai/companies/olybet.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/olybet), captured 2026-10-08 | 2026-10-21 |
| Optimove | [Scientific Games](https://www.usedby.ai/companies/scientific-games.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/scientific-games-2026), captured 2026-10-08 | 2026-10-21 |
| Optimove | [Sisal](https://www.usedby.ai/companies/sisal.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/sisal-2026), captured 2026-10-08 | 2026-10-21 |
| Optimove | [Stake](https://www.usedby.ai/companies/stake.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/stake), captured 2026-10-08 | 2026-10-11 |
| Optimove | [Stardust Casino](https://www.usedby.ai/companies/stardust-casino.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/stardust-casino), captured 2026-10-08 | 2026-10-21 |
| Optimove | [Stoiximan](https://www.usedby.ai/companies/stoiximan.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/stoiximan), captured 2026-10-08 | 2026-10-21 |
| Optimove | [STS Gaming Group](https://www.usedby.ai/companies/sts-gaming-group.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/sts), captured 2026-10-08 | 2026-10-21 |
| Optimove | [YesPlay](https://www.usedby.ai/companies/yesplay.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/yesplay), captured 2026-10-08 | 2026-10-21 |
| Optimove | [BetMGM](https://www.usedby.ai/companies/betmgm.md) | Observed | [optimove.com](https://www.optimove.com/resources/case-studies), captured 2026-10-11 | 2026-10-11 |
| Optimove | [Betway Group](https://www.usedby.ai/companies/betway-group.md) | Observed | [optimove.com](https://www.optimove.com/resources/case-studies), captured 2026-10-11 | 2026-10-11 |
| Optimove | [Buzz Bingo](https://www.usedby.ai/companies/buzz-bingo.md) | Observed | [optimove.com](https://www.optimove.com/resources/case-studies), captured 2026-10-21 | 2026-10-21 |
| Optimove | [Bwin UK](https://www.usedby.ai/companies/bwin-uk.md) | Observed | [optimove.com](https://www.optimove.com/resources/case-studies), captured 2026-10-21 | 2026-10-21 |
| Appier | [The Sandbox](https://www.usedby.ai/companies/the-sandbox.md) | Confirmed | [appier.com](https://www.appier.com/en/success-stories/thesandbox), captured 2026-10-09 | 2026-10-19 |
| Appier | [Gameduo](https://www.usedby.ai/companies/gameduo.md) | Observed | [appier.com](https://www.appier.com/en/), captured 2026-10-19 | 2026-10-19 |
| Appier | [Netmarble](https://www.usedby.ai/companies/netmarble.md) | Observed | [appier.com](https://www.appier.com/en/success-stories), captured 2026-10-19 | 2026-10-19 |
| Appier | [Nexon](https://www.usedby.ai/companies/nexon.md) | Observed | [appier.com](https://www.appier.com/en/success-stories), captured 2026-10-19 | 2026-10-19 |
| Appier | [Nordcurrent](https://www.usedby.ai/companies/nordcurrent.md) | Observed | [appier.com](https://www.appier.com/en/success-stories), captured 2026-10-19 | 2026-10-19 |
| Appier | [TapNation](https://www.usedby.ai/companies/tapnation.md) | Observed | [appier.com](https://www.appier.com/en/success-stories), captured 2026-10-19 | 2026-10-19 |
| Appier | [Zephyr Mobile](https://www.usedby.ai/companies/zephyr-mobile.md) | Observed | [appier.com](https://www.appier.com/en/), captured 2026-10-19 | 2026-10-19 |
| Movable Ink | [Blizzard Entertainment](https://www.usedby.ai/companies/blizzard-entertainment.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/426-lift-in-click-throughs-blizzard-entertainments-got-game), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [BOYLE Sports](https://www.usedby.ai/companies/boyle-sports.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/boyle-sports-case-study), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [Bungie](https://www.usedby.ai/companies/bungie.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/the-magic-behind-bungie-marketing), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [FOX Bet](https://www.usedby.ai/companies/fox-bet.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/fox-bet-hits-the-jackpot-with-dynamic-personalization), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [Sky Bet](https://www.usedby.ai/companies/sky-bet.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/sky-bets-winning-streak-with-personalization), captured 2026-10-08 | 2026-10-08 |
| Movable Ink | [William Hill](https://www.usedby.ai/companies/william-hill.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/small-team-grand-scale-william-hills-bet-on-personalization-pays-off), captured 2026-10-08 | 2026-10-19 |
| Bloomreach | [Dream Car Giveaways](https://www.usedby.ai/companies/dream-car-giveaways.md) | Confirmed | [bloomreach.com](https://www.bloomreach.com/en/case-studies/dream-car-giveaways), captured 2026-10-08 | 2026-10-24 |
| Bloomreach | [Flutter](https://www.usedby.ai/companies/flutter.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Smartly | [FanDuel](https://www.usedby.ai/companies/fanduel.md) | Confirmed | [smartly.io](https://www.smartly.io/resources/fanduel), captured 2026-10-19 | 2026-10-19 |
| Smartly | [WestLotto](https://www.usedby.ai/companies/westlotto.md) | Observed | [smartly.io](https://www.smartly.io/resource-categories/case-studies), captured 2026-10-08 | 2026-10-08 |

## Method

Public customer lines of active Personalization & advertising tools at companies classified in Gaming & Esports. No software vendor had to be left out. Company mix by strongest proof: 30 confirmed, 0 declared, 12 observed and 0 signals.

## Questions

### Which Personalization & advertising tools do Gaming & Esports companies use most?

Optimove leads: 25 of the 42 Gaming & Esports companies on usedby that use Personalization & advertising tools use it. Next: Appier (7), Movable Ink (6), Bloomreach (2), and Smartly (2).

### How many Gaming & Esports companies use Personalization & advertising tools?

42 Gaming & Esports companies on usedby use at least one of 5 Personalization & advertising tools. It counts the companies usedby tracks.

### What proof backs these lines?

Of the 42 companies, each counted at its strongest proof: 30 confirmed, 0 declared, 12 observed and 0 known from a job post.

### How does usedby build this ranking?

usedby counts each Gaming & Esports company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. Every line shows its proof and the date usedby last checked it.

Industry page: https://www.usedby.ai/companies/industry/gaming-esports.md · Category page: https://www.usedby.ai/tools/category/marketing-personalization-ads.md

---
Source: https://www.usedby.ai/companies/industry/gaming-esports/marketing-personalization-ads · How we check: https://www.usedby.ai/methodology