# Data platforms & analytics tools used by Marketing & Sales companies

usedby lists 30 Marketing & Sales companies using 8 Data platforms & analytics tools. The most used is Snowflake: 8 of the 30 Marketing & Sales companies on usedby, every proof level counted. These are counts of the companies usedby tracks, not a market share. Data as of 2026-10-25.

## Largest and best-proven users

Two labelled views of the same companies. Neither is a score.

### Largest companies

By employee range. Size known for 18 of 30.

| Company | Proof | Employees | Tools | Last check |
|---|---|---|---|---|
| [Publicis Groupe](https://www.usedby.ai/companies/publicis-groupe.md) | Confirmed | 10,001+ | ThoughtSpot | 2026-10-24 |
| [Salesforce](https://www.usedby.ai/companies/salesforce.md) | Observed | 10,001+ | Monte Carlo | 2026-10-24 |
| [Adobe](https://www.usedby.ai/companies/adobe.md) | Observed | 10,001+ | Databricks | 2026-10-23 |

### Strongest proof

Confirmed or declared: 14 of 30. This view filters what you read, never what is counted.

| Company | Proof | Employees | Tools | Last check |
|---|---|---|---|---|
| [AB Tasty](https://www.usedby.ai/companies/ab-tasty.md) | Confirmed | Unknown | Mixpanel | 2026-10-24 |
| [HubSpot](https://www.usedby.ai/companies/hubspot.md) | Confirmed | 5,001–10,000 | Hex | 2026-10-24 |
| [Clay](https://www.usedby.ai/companies/clay.md) | Confirmed | Unknown | Hex | 2026-10-24 |

## Ranking

Tools ranked by the companies of the 30 Marketing & Sales companies on usedby that use them. Each company counts once per tool, at its strongest proof. Ties go to more confirmed, then declared, then observed companies.

| # | Tool | Companies | Confirmed | Declared | Observed | Job posts only | Last check |
|---|---|---|---|---|---|---|---|
| 1 | [Snowflake](https://www.usedby.ai/tools/snowflake.md) | 8 | 0 | 1 | 2 | 5 | 2026-10-25 |
| 2 | [Monte Carlo](https://www.usedby.ai/tools/monte-carlo.md) | 6 | 0 | 0 | 6 | 0 | 2026-10-24 |
| 3 | [ThoughtSpot](https://www.usedby.ai/tools/thoughtspot.md) | 5 | 3 | 0 | 2 | 0 | 2026-10-24 |
| 4 | [Databricks](https://www.usedby.ai/tools/databricks.md) | 5 | 0 | 1 | 1 | 3 | 2026-10-25 |
| 5 | [Hex](https://www.usedby.ai/tools/hex.md) | 4 | 4 | 0 | 0 | 0 | 2026-10-24 |
| 6 | [Enterpret](https://www.usedby.ai/tools/enterpret.md) | 3 | 3 | 0 | 0 | 0 | 2026-10-22 |
| 7 | [Hightouch](https://www.usedby.ai/tools/hightouch.md) | 3 | 2 | 1 | 0 | 0 | 2026-10-25 |
| 8 | [Mixpanel](https://www.usedby.ai/tools/mixpanel.md) | 1 | 1 | 0 | 0 | 0 | 2026-10-24 |

## Customers per tool

Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote, a press release, or the company's own public account of using the tool (its own site, or a post by one of its executives, VP or above)), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). A line the company declared to usedby itself, or that it lists as a sub-processor on its own legal page, is marked declared. A signal is never a case study or a vendor listing. Strongest proof first. "Last check" is the later of the line's re-verification and its latest capture.

| Tool | Company | Proof | Source | Last check |
|---|---|---|---|---|
| Snowflake | [Iterable](https://www.usedby.ai/companies/iterable.md) | Declared by the company | [iterable.com](https://iterable.com/legal/iterable-sub-processors/), captured 2026-10-25 | 2026-10-25 |
| Snowflake | [Canva](https://www.usedby.ai/companies/canva.md) | Observed | [snowflake.com](https://www.snowflake.com/en/customers/), captured 2026-10-23 | 2026-10-23 |
| Snowflake | [Disney Advertising](https://www.usedby.ai/companies/disney-advertising.md) | Observed | [snowflake.com](https://www.snowflake.com/en/customers/), captured 2026-10-23 | 2026-10-23 |
| Snowflake | [WPP](https://www.usedby.ai/companies/wpp.md) | Signal (job post) | [job-boards.greenhouse.io](https://job-boards.greenhouse.io/wpp/jobs/8781276002), captured 2026-10-18 | 2026-10-18 |
| Snowflake | [Intercom](https://www.usedby.ai/companies/intercom.md) | Signal (job post) | [job-boards.greenhouse.io](https://job-boards.greenhouse.io/intercom/jobs/8132076), captured 2026-10-16 | 2026-10-16 |
| Snowflake | [ZoomInfo](https://www.usedby.ai/companies/zoominfo.md) | Signal (job post) | [zoominfo.com](https://www.zoominfo.com/careers?gh_jid=8802380002), captured 2026-10-11 | 2026-10-11 |
| Snowflake | [6sense](https://www.usedby.ai/companies/6sense.md) | Signal (job post) | [boards.greenhouse.io](https://boards.greenhouse.io/6sense/jobs/8275585?gh_jid=8275585), captured 2026-10-23 | 2026-10-23 |
| Snowflake | [ActiveCampaign](https://www.usedby.ai/companies/activecampaign.md) | Signal (job post) | [jobs.lever.co](https://jobs.lever.co/activecampaign/579b67f3-f81e-4c38-a142-d6c6db28f8c9), captured 2026-10-23 | 2026-10-23 |
| Monte Carlo | [Salesforce](https://www.usedby.ai/companies/salesforce.md) | Observed | [montecarlo.ai](https://montecarlo.ai/customers), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [Hotjar](https://www.usedby.ai/companies/hotjar.md) | Observed | [montecarlo.ai](https://montecarlo.ai/case-studies), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [Zendesk](https://www.usedby.ai/companies/zendesk.md) | Observed | [montecarlo.ai](https://montecarlo.ai/customers), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [Kargo](https://www.usedby.ai/companies/kargo.md) | Observed | [montecarlo.ai](https://montecarlo.ai/case-studies), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [Red Digital](https://www.usedby.ai/companies/red-digital.md) | Observed | [montecarlo.ai](https://montecarlo.ai/case-studies), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [Yotpo](https://www.usedby.ai/companies/yotpo.md) | Observed | [montecarlo.ai](https://montecarlo.ai/case-studies), captured 2026-10-24 | 2026-10-24 |
| ThoughtSpot | [Publicis Groupe](https://www.usedby.ai/companies/publicis-groupe.md) | Confirmed | [thoughtspot.com](https://www.thoughtspot.com/resources/case-study/publicis), captured 2026-10-09 | 2026-10-24 |
| ThoughtSpot | [Act-On](https://www.usedby.ai/companies/act-on.md) | Confirmed | [thoughtspot.com](https://www.thoughtspot.com/resources/case-study/act-on), captured 2026-10-09 | 2026-10-24 |
| ThoughtSpot | [Payback](https://www.usedby.ai/companies/payback.md) | Confirmed | [thoughtspot.com](https://www.thoughtspot.com/blog/payback-eliminates-the-bi-bottleneck), captured 2026-10-09 | 2026-10-24 |
| ThoughtSpot | [John Paul](https://www.usedby.ai/companies/john-paul.md) | Observed | [thoughtspot.com](https://www.thoughtspot.com/customers), captured 2026-10-24 | 2026-10-24 |
| ThoughtSpot | [Frontify](https://www.usedby.ai/companies/frontify.md) | Observed | [thoughtspot.com](https://www.thoughtspot.com/customers), captured 2026-10-24 | 2026-10-24 |
| Databricks | [Iterable](https://www.usedby.ai/companies/iterable.md) | Declared by the company | [iterable.com](https://iterable.com/legal/iterable-sub-processors/), captured 2026-10-25 | 2026-10-25 |
| Databricks | [Adobe](https://www.usedby.ai/companies/adobe.md) | Observed | [databricks.com](https://www.databricks.com/customers), captured 2026-10-23 | 2026-10-23 |
| Databricks | [WPP](https://www.usedby.ai/companies/wpp.md) | Signal (job post) | [job-boards.greenhouse.io](https://job-boards.greenhouse.io/wpp/jobs/8755591002), captured 2026-10-25 | 2026-10-25 |
| Databricks | [ZoomInfo](https://www.usedby.ai/companies/zoominfo.md) | Signal (job post) | [zoominfo.com](https://www.zoominfo.com/careers?gh_jid=8802380002), captured 2026-10-25 | 2026-10-25 |
| Databricks | [Cision](https://www.usedby.ai/companies/cision.md) | Signal (job post) | [job-boards.eu.greenhouse.io](https://job-boards.eu.greenhouse.io/cision/jobs/4907745101), captured 2026-10-19 | 2026-10-19 |
| Hex | [HubSpot](https://www.usedby.ai/companies/hubspot.md) | Confirmed | [hex.tech](https://hex.tech/customers/notion/), captured 2026-10-24 | 2026-10-24 |
| Hex | [PandaDoc](https://www.usedby.ai/companies/pandadoc.md) | Confirmed | [hex.tech](https://hex.tech/customers/pandadoc/), captured 2026-10-15 | 2026-10-24 |
| Hex | [Topline Pro](https://www.usedby.ai/companies/topline-pro.md) | Confirmed | [hex.tech](https://hex.tech/customers/langchain/), captured 2026-10-15 | 2026-10-24 |
| Hex | [Clay](https://www.usedby.ai/companies/clay.md) | Confirmed | [hex.tech](https://hex.tech/customers/clay/), captured 2026-10-09 | 2026-10-24 |
| Enterpret | [Canva](https://www.usedby.ai/companies/canva.md) | Confirmed | [enterpret.com](https://www.enterpret.com/customers/canva), captured 2026-10-22 | 2026-10-22 |
| Enterpret | [Apollo.io](https://www.usedby.ai/companies/apolloio.md) | Confirmed | [enterpret.com](https://www.enterpret.com/customers/apollo), captured 2026-10-22 | 2026-10-22 |
| Enterpret | [Kit](https://www.usedby.ai/companies/kit.md) | Confirmed | [enterpret.com](https://www.enterpret.com/customers/kit-enterpret-the-last-mile-problem-and-the-first-mile-of-something-bigger), captured 2026-10-22 | 2026-10-22 |
| Hightouch | [Gorgias](https://www.usedby.ai/companies/gorgias.md) | Confirmed | [hightouch.com](https://hightouch.com/customers/gorgias), captured 2026-10-08 | 2026-10-24 |
| Hightouch | [GoSite](https://www.usedby.ai/companies/gosite.md) | Confirmed | [hightouch.com](https://hightouch.com/customers/gosite), captured 2026-10-08 | 2026-10-24 |
| Hightouch | [Iterable](https://www.usedby.ai/companies/iterable.md) | Declared by the company | [iterable.com](https://iterable.com/legal/iterable-sub-processors/), captured 2026-10-25 | 2026-10-25 |
| Mixpanel | [AB Tasty](https://www.usedby.ai/companies/ab-tasty.md) | Confirmed | [mixpanel.com](https://mixpanel.com/customers/how-ab-tasty-adopted-a-plg-strategy-using-mixpanel/), captured 2026-10-06 | 2026-10-24 |

## Method

Public customer lines of active Data platforms & analytics tools at companies classified in Marketing & Sales. No software vendor had to be left out. Company mix by strongest proof: 13 confirmed, 1 declared, 10 observed and 6 signals.

## Questions

### Which Data platforms & analytics tools do Marketing & Sales companies use most?

Snowflake leads: 8 of the 30 Marketing & Sales companies on usedby that use Data platforms & analytics tools use it. Next: Monte Carlo (6), ThoughtSpot (5), Databricks (5), and Hex (4).

### How many Marketing & Sales companies use Data platforms & analytics tools?

30 Marketing & Sales companies on usedby use at least one of 8 Data platforms & analytics tools. It counts the companies usedby tracks.

### What proof backs these lines?

Of the 30 companies, each counted at its strongest proof: 13 confirmed, 1 declared, 10 observed and 6 known from a job post.

### How does usedby build this ranking?

usedby counts each Marketing & Sales company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. Every line shows its proof and the date usedby last checked it.

Data platforms & analytics by industry within Marketing & Sales: [Marketing Tech](https://www.usedby.ai/companies/industry/marketing-tech-martech/data-cloud-analytics.md) (17)

Industry page: https://www.usedby.ai/companies/industry/marketing-sales.md · Category page: https://www.usedby.ai/tools/category/data-cloud-analytics.md

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Source: https://www.usedby.ai/companies/industry/marketing-sales/data-cloud-analytics · How we check: https://www.usedby.ai/methodology