# Image generation & editing tools used by Marketing & Sales companies

usedby lists 19 Marketing & Sales companies using 10 Image generation & editing tools. The most used is Adobe Firefly: 4 of the 19 Marketing & Sales companies on usedby, every proof level counted. These are counts of the companies usedby tracks, not a market share. Data as of 2026-10-25.

## Largest and best-proven users

Two labelled views of the same companies. Neither is a score.

### Largest companies

By employee range. Size known for 12 of 19.

| Company | Proof | Employees | Tools | Last check |
|---|---|---|---|---|
| [Publicis Groupe](https://www.usedby.ai/companies/publicis-groupe.md) | Observed | 10,001+ | Bria, CreatorKit | 2026-10-23 |
| [WPP](https://www.usedby.ai/companies/wpp.md) | Observed | 10,001+ | Bria, Ideogram | 2026-10-22 |
| [VML](https://www.usedby.ai/companies/vml.md) | Observed | 10,001+ | Krea | 2026-10-19 |

### Strongest proof

Confirmed or declared: 11 of 19. This view filters what you read, never what is counted.

| Company | Proof | Employees | Tools | Last check |
|---|---|---|---|---|
| [HubSpot](https://www.usedby.ai/companies/hubspot.md) | Confirmed | 5,001–10,000 | Stable Diffusion | 2026-10-24 |
| [Solarflare](https://www.usedby.ai/companies/solarflare.md) | Confirmed | 1–50 | Photoroom | 2026-10-19 |
| [Snapbar](https://www.usedby.ai/companies/snapbar.md) | Confirmed | 1–50 | remove.bg | 2026-10-19 |

## Ranking

Tools ranked by the companies of the 19 Marketing & Sales companies on usedby that use them. Each company counts once per tool, at its strongest proof. Ties go to more confirmed, then declared, then observed companies.

| # | Tool | Companies | Confirmed | Declared | Observed | Job posts only | Last check |
|---|---|---|---|---|---|---|---|
| 1 | [Adobe Firefly](https://www.usedby.ai/tools/adobe-firefly.md) | 4 | 4 | 0 | 0 | 0 | 2026-10-19 |
| 2 | [Krea](https://www.usedby.ai/tools/krea.md) | 4 | 1 | 0 | 3 | 0 | 2026-10-19 |
| 3 | [Leonardo.ai](https://www.usedby.ai/tools/leonardo-ai.md) | 3 | 2 | 0 | 1 | 0 | 2026-10-19 |
| 4 | [Photoroom](https://www.usedby.ai/tools/photoroom.md) | 3 | 1 | 1 | 1 | 0 | 2026-10-25 |
| 5 | [Bria](https://www.usedby.ai/tools/bria.md) | 2 | 0 | 0 | 2 | 0 | 2026-10-22 |
| 6 | [Flux](https://www.usedby.ai/tools/flux.md) | 2 | 0 | 0 | 2 | 0 | 2026-10-17 |
| 7 | [Ideogram](https://www.usedby.ai/tools/ideogram.md) | 2 | 0 | 0 | 2 | 0 | 2026-10-16 |
| 8 | [remove.bg](https://www.usedby.ai/tools/removebg.md) | 1 | 1 | 0 | 0 | 0 | 2026-10-19 |
| 9 | [Stable Diffusion](https://www.usedby.ai/tools/stable-diffusion.md) | 1 | 1 | 0 | 0 | 0 | 2026-10-24 |
| 10 | [CreatorKit](https://www.usedby.ai/tools/creator-kit.md) | 1 | 0 | 0 | 1 | 0 | 2026-10-23 |

## Customers per tool

Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote, a press release, or the company's own public account of using the tool (its own site, or a post by one of its executives, VP or above)), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). A line the company declared to usedby itself, or that it lists as a sub-processor on its own legal page, is marked declared. A signal is never a case study or a vendor listing. Strongest proof first. "Last check" is the later of the line's re-verification and its latest capture.

| Tool | Company | Proof | Source | Last check |
|---|---|---|---|---|
| Adobe Firefly | [Dentsu](https://www.usedby.ai/companies/dentsu.md) | Confirmed | [news.adobe.com](https://news.adobe.com/news/2025/02/firefly-web-app-commercially-safe), captured 2026-10-19 | 2026-10-19 |
| Adobe Firefly | [Critical Mass](https://www.usedby.ai/companies/critical-mass.md) | Confirmed | [business.adobe.com](https://business.adobe.com/uk/blog/how-lipton-and-critical-mass-crushed-advertising-targets-with-generative-ai), captured 2026-10-19 | 2026-10-19 |
| Adobe Firefly | [Stagwell](https://www.usedby.ai/companies/stagwell.md) | Confirmed | [news.adobe.com](https://news.adobe.com/news/2025/02/firefly-web-app-commercially-safe), captured 2026-10-19 | 2026-10-19 |
| Adobe Firefly | [Kinesso](https://www.usedby.ai/companies/kinesso.md) | Confirmed | [business.adobe.com](https://business.adobe.com/uk/blog/how-kinesso-helped-amazon-fresh-cut-production-time-using-adobe-firefly), captured 2026-10-19 | 2026-10-19 |
| Krea | [Superside](https://www.usedby.ai/companies/superside.md) | Confirmed | [krea.ai](https://www.krea.ai/blog/superside-one-day-instead-of-five), captured 2026-10-19 | 2026-10-19 |
| Krea | [McCann Worldgroup](https://www.usedby.ai/companies/mccann-worldgroup.md) | Observed | [krea.ai](https://www.krea.ai/enterprise), captured 2026-10-19 | 2026-10-19 |
| Krea | [Silverside](https://www.usedby.ai/companies/silverside.md) | Observed | [krea.ai](https://www.krea.ai/enterprise), captured 2026-10-19 | 2026-10-19 |
| Krea | [VML](https://www.usedby.ai/companies/vml.md) | Observed | [krea.ai](https://www.krea.ai/enterprise), captured 2026-10-19 | 2026-10-19 |
| Leonardo.ai | [Gamepack](https://www.usedby.ai/companies/gamepack.md) | Confirmed | [leonardo.ai](https://www.leonardo.ai/news/gamepack-game-development-with-leonardo-ai), captured 2026-10-19 | 2026-10-19 |
| Leonardo.ai | [Springbok](https://www.usedby.ai/companies/springbok.md) | Confirmed | [leonardo.ai](https://www.leonardo.ai/news/how-belgians-largest-insurance-provider-found-efficiencies-with-ai-from-workflow-tweak-to-creative-a), captured 2026-10-19 | 2026-10-19 |
| Leonardo.ai | [Canva](https://www.usedby.ai/companies/canva.md) | Observed | [leonardo.ai](https://leonardo.ai/customers) | Not dated |
| Photoroom | [Solarflare](https://www.usedby.ai/companies/solarflare.md) | Confirmed | [photoroom.com](https://www.photoroom.com/customer-stories/solarflare), captured 2026-10-04 | 2026-10-19 |
| Photoroom | [Bynder](https://www.usedby.ai/companies/bynder.md) | Declared by the company | [bynder.com](https://www.bynder.com/en/legal/sub-processors-bynder/), captured 2026-10-25 | 2026-10-25 |
| Photoroom | [Smartly](https://www.usedby.ai/companies/smartly.md) | Observed | [photoroom.com](https://www.photoroom.com/customer-stories), captured 2026-10-19 | 2026-10-19 |
| Bria | [WPP](https://www.usedby.ai/companies/wpp.md) | Observed | [bria.ai](https://bria.ai/), captured 2026-10-22 | 2026-10-22 |
| Bria | [Publicis Groupe](https://www.usedby.ai/companies/publicis-groupe.md) | Observed | [bria.ai](https://bria.ai/), captured 2026-10-22 | 2026-10-22 |
| Flux | [Canva](https://www.usedby.ai/companies/canva.md) | Observed | [blackforestlabs.ai](https://blackforestlabs.ai/customers) | Not dated |
| Flux | [Picsart](https://www.usedby.ai/companies/picsart.md) | Observed | [bfl.ai](https://bfl.ai/), captured 2026-10-17 | 2026-10-17 |
| Ideogram | [WPP](https://www.usedby.ai/companies/wpp.md) | Observed | [ideogram.ai](https://ideogram.ai/enterprise/), captured 2026-10-16 | 2026-10-16 |
| Ideogram | [Canva](https://www.usedby.ai/companies/canva.md) | Observed | [ideogram.ai](https://ideogram.ai/enterprise/), captured 2026-10-16 | 2026-10-16 |
| remove.bg | [Snapbar](https://www.usedby.ai/companies/snapbar.md) | Confirmed | [remove.bg](https://www.remove.bg/s/snapbar), captured 2026-10-19 | 2026-10-19 |
| Stable Diffusion | [HubSpot](https://www.usedby.ai/companies/hubspot.md) | Confirmed | [stability.ai](https://stability.ai/customer-stories/mercado-libre-achieves-growth-through-stable-diffusion-ai), captured 2026-10-22 | 2026-10-24 |
| CreatorKit | [Publicis Groupe](https://www.usedby.ai/companies/publicis-groupe.md) | Observed | [creatorkit.com](https://creatorkit.com/), captured 2026-10-23 | 2026-10-23 |

## Method

Public customer lines of active Image generation & editing tools at companies classified in Marketing & Sales. 1 company that sells software was left out, so a vendor is never counted as a user. Company mix by strongest proof: 10 confirmed, 1 declared, 8 observed and 0 signals.

## Questions

### Which Image generation & editing tools do Marketing & Sales companies use most?

Adobe Firefly leads: 4 of the 19 Marketing & Sales companies on usedby that use Image generation & editing tools use it. Next: Krea (4), Leonardo.ai (3), Photoroom (3), and Bria (2).

### How many Marketing & Sales companies use Image generation & editing tools?

19 Marketing & Sales companies on usedby use at least one of 10 Image generation & editing tools. It counts the companies usedby tracks.

### What proof backs these lines?

Of the 19 companies, each counted at its strongest proof: 10 confirmed, 1 declared, 8 observed and 0 known from a job post.

### How does usedby build this ranking?

usedby counts each Marketing & Sales company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. 1 software vendor is left out. Every line shows its proof and the date usedby last checked it.

Industry page: https://www.usedby.ai/companies/industry/marketing-sales.md · Category page: https://www.usedby.ai/tools/category/image-generation-editing.md

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Source: https://www.usedby.ai/companies/industry/marketing-sales/image-generation-editing · How we check: https://www.usedby.ai/methodology