# Video generation & editing tools used by Marketing & Sales companies

usedby lists 56 Marketing & Sales companies using 13 Video generation & editing tools. The most used is Synthesia: 10 of the 56 Marketing & Sales companies on usedby, every proof level counted. These are counts of the companies usedby tracks, not a market share. Data as of 2026-10-25.

## Largest and best-proven users

Two labelled views of the same companies. Neither is a score.

### Largest companies

By employee range. Size known for 31 of 56.

| Company | Proof | Employees | Tools | Last check |
|---|---|---|---|---|
| [Adobe](https://www.usedby.ai/companies/adobe.md) | Observed | 10,001+ | Runway, Luma Dream Machine | 2026-10-25 |
| [Salesforce](https://www.usedby.ai/companies/salesforce.md) | Observed | 10,001+ | HeyGen, Descript, Tavus, invideo | 2026-10-24 |
| [Publicis Groupe](https://www.usedby.ai/companies/publicis-groupe.md) | Observed | 10,001+ | HeyGen, Runway, Luma Dream Machine | 2026-10-05 |

### Strongest proof

Confirmed or declared: 18 of 56. This view filters what you read, never what is counted.

| Company | Proof | Employees | Tools | Last check |
|---|---|---|---|---|
| [upperfast](https://www.usedby.ai/companies/upperfast.md) | Confirmed | Unknown | Runway | 2026-10-25 |
| [HubSpot](https://www.usedby.ai/companies/hubspot.md) | Confirmed | 5,001–10,000 | HeyGen, OpusClip, Descript, invideo | 2026-10-24 |
| [Bonsai Marketing](https://www.usedby.ai/companies/bonsai-marketing.md) | Confirmed | 1–50 | HeyGen | 2026-10-24 |

## Ranking

Tools ranked by the companies of the 56 Marketing & Sales companies on usedby that use them. Each company counts once per tool, at its strongest proof. Ties go to more confirmed, then declared, then observed companies.

| # | Tool | Companies | Confirmed | Declared | Observed | Job posts only | Last check |
|---|---|---|---|---|---|---|---|
| 1 | [Synthesia](https://www.usedby.ai/tools/synthesia.md) | 10 | 1 | 0 | 9 | 0 | 2026-10-24 |
| 2 | [HeyGen](https://www.usedby.ai/tools/heygen.md) | 8 | 2 | 0 | 6 | 0 | 2026-10-24 |
| 3 | [Runway](https://www.usedby.ai/tools/runway.md) | 8 | 1 | 0 | 7 | 0 | 2026-10-25 |
| 4 | [OpusClip](https://www.usedby.ai/tools/opusclip.md) | 7 | 0 | 0 | 7 | 0 | 2026-10-23 |
| 5 | [Higgsfield](https://www.usedby.ai/tools/higgsfield.md) | 6 | 4 | 0 | 2 | 0 | 2026-10-22 |
| 6 | [LTX Studio](https://www.usedby.ai/tools/ltx-studio.md) | 6 | 2 | 0 | 4 | 0 | 2026-10-22 |
| 7 | [Luma Dream Machine](https://www.usedby.ai/tools/luma-dream-machine.md) | 6 | 1 | 0 | 5 | 0 | 2026-10-05 |
| 8 | [Descript](https://www.usedby.ai/tools/descript.md) | 4 | 2 | 0 | 2 | 0 | 2026-10-13 |
| 9 | [Tavus](https://www.usedby.ai/tools/tavus.md) | 4 | 2 | 0 | 2 | 0 | 2026-10-19 |
| 10 | [invideo](https://www.usedby.ai/tools/invideo.md) | 3 | 0 | 0 | 3 | 0 | 2026-10-21 |
| 11 | [Colossyan](https://www.usedby.ai/tools/colossyan.md) | 2 | 2 | 0 | 0 | 0 | 2026-10-19 |
| 12 | [VEED](https://www.usedby.ai/tools/veed.md) | 2 | 0 | 0 | 2 | 0 | 2026-10-21 |
| 13 | [D-ID](https://www.usedby.ai/tools/d-id.md) | 1 | 1 | 0 | 0 | 0 | 2026-10-16 |

## Customers per tool

Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote, a press release, or the company's own public account of using the tool (its own site, or a post by one of its executives, VP or above)), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). A line the company declared to usedby itself, or that it lists as a sub-processor on its own legal page, is marked declared. A signal is never a case study or a vendor listing. Strongest proof first. "Last check" is the later of the line's re-verification and its latest capture.

| Tool | Company | Proof | Source | Last check |
|---|---|---|---|---|
| Synthesia | [Persado](https://www.usedby.ai/companies/persado.md) | Confirmed | [synthesia.io](https://www.synthesia.io/case-studies/persado), captured 2026-10-18 | 2026-10-18 |
| Synthesia | [Criteo](https://www.usedby.ai/companies/criteo.md) | Observed | [synthesia.io](https://www.synthesia.io/customers) | Not dated |
| Synthesia | [Cision](https://www.usedby.ai/companies/cision.md) | Observed | [synthesia.io](https://www.synthesia.io/case-studies), captured 2026-10-24 | 2026-10-24 |
| Synthesia | [MEDiSTRAVA](https://www.usedby.ai/companies/medistrava.md) | Observed | [synthesia.io](https://www.synthesia.io/case-studies/medistrava), captured 2026-10-18 | 2026-10-18 |
| Synthesia | [UserZoom](https://www.usedby.ai/companies/userzoom.md) | Observed | [synthesia.io](https://www.synthesia.io/reviews) | Not dated |
| Synthesia | [VEMT](https://www.usedby.ai/companies/vemt.md) | Observed | [synthesia.io](https://www.synthesia.io/reviews) | Not dated |
| Synthesia | [Fashion Digital](https://www.usedby.ai/companies/fashion-digital.md) | Observed | [synthesia.io](https://www.synthesia.io/reviews) | Not dated |
| Synthesia | [Scroll2Top](https://www.usedby.ai/companies/scroll2top.md) | Observed | [synthesia.io](https://www.synthesia.io/reviews) | Not dated |
| Synthesia | [VirtualPoint Eventee](https://www.usedby.ai/companies/virtualpoint-eventee.md) | Observed | [synthesia.io](https://www.synthesia.io/reviews) | Not dated |
| Synthesia | [4az.com Media](https://www.usedby.ai/companies/4azcom-media.md) | Observed | [synthesia.io](https://www.synthesia.io/reviews) | Not dated |
| HeyGen | [Bonsai Marketing](https://www.usedby.ai/companies/bonsai-marketing.md) | Confirmed | [heygen.com](https://www.heygen.com/customer-stories/bonsai-marketing), captured 2026-10-10 | 2026-10-24 |
| HeyGen | [Pyne](https://www.usedby.ai/companies/pyne.md) | Confirmed | [heygen.com](https://www.heygen.com/solutions) | Not dated |
| HeyGen | [Salesforce](https://www.usedby.ai/companies/salesforce.md) | Observed | [heygen.com](https://www.heygen.com/pricing), captured 2026-10-24 | 2026-10-24 |
| HeyGen | [HubSpot](https://www.usedby.ai/companies/hubspot.md) | Observed | [heygen.com](https://www.heygen.com/pricing), captured 2026-10-24 | 2026-10-24 |
| HeyGen | [Ogilvy](https://www.usedby.ai/companies/ogilvy.md) | Observed | [heygen.com](https://www.heygen.com/customers) | Not dated |
| HeyGen | [Publicis Groupe](https://www.usedby.ai/companies/publicis-groupe.md) | Observed | [heygen.com](https://www.heygen.com/customers) | Not dated |
| HeyGen | [Havas](https://www.usedby.ai/companies/havas.md) | Observed | [heygen.com](https://www.heygen.com/customers) | Not dated |
| HeyGen | [Brainsonic](https://www.usedby.ai/companies/brainsonic.md) | Observed | [heygen.com](https://www.heygen.com/customers) | Not dated |
| Runway | [upperfast](https://www.usedby.ai/companies/upperfast.md) | Confirmed | [runway.com](https://runway.com/customers/how-upperfast-brought-unhcrs-fifa-world-cup-film-to-life-with-runway), captured 2026-10-15 | 2026-10-25 |
| Runway | [Adobe](https://www.usedby.ai/companies/adobe.md) | Observed | [runway.com](https://runway.com/), captured 2026-10-25 | 2026-10-25 |
| Runway | [Publicis Groupe](https://www.usedby.ai/companies/publicis-groupe.md) | Observed | [runwayml.com](https://runwayml.com/customers) | Not dated |
| Runway | [Havas](https://www.usedby.ai/companies/havas.md) | Observed | [runwayml.com](https://runwayml.com/customers) | Not dated |
| Runway | [Edelman](https://www.usedby.ai/companies/edelman.md) | Observed | [runway.com](https://runway.com/news/customers), captured 2026-10-25 | 2026-10-25 |
| Runway | [Gut](https://www.usedby.ai/companies/gut.md) | Observed | [runway.com](https://runway.com/pricing), captured 2026-10-25 | 2026-10-25 |
| Runway | [Le Truc](https://www.usedby.ai/companies/le-truc.md) | Observed | [runway.com](https://runway.com/news/customers), captured 2026-10-25 | 2026-10-25 |
| Runway | [R/GA](https://www.usedby.ai/companies/r-ga.md) | Observed | [runway.com](https://runway.com/news/customers), captured 2026-10-25 | 2026-10-25 |
| OpusClip | [HubSpot](https://www.usedby.ai/companies/hubspot.md) | Observed | [opus.pro](https://www.opus.pro/pricing), captured 2026-10-23 | 2026-10-23 |
| OpusClip | [SaaStr](https://www.usedby.ai/companies/saastr.md) | Observed | [opus.pro](https://www.opus.pro/), captured 2026-10-23 | 2026-10-23 |
| OpusClip | [ZoomInfo](https://www.usedby.ai/companies/zoominfo.md) | Observed | [opus.pro](https://www.opus.pro/customer-stories), captured 2026-10-23 | 2026-10-23 |
| OpusClip | [Viral Nation](https://www.usedby.ai/companies/viral-nation.md) | Observed | [opus.pro](https://www.opus.pro/customer-stories), captured 2026-10-23 | 2026-10-23 |
| OpusClip | [Chili Piper](https://www.usedby.ai/companies/chili-piper.md) | Observed | [opus.pro](https://www.opus.pro/customer-stories), captured 2026-10-23 | 2026-10-23 |
| OpusClip | [Think Media](https://www.usedby.ai/companies/think-media.md) | Observed | [opus.pro](https://www.opus.pro/customer-stories), captured 2026-10-23 | 2026-10-23 |
| OpusClip | [Ecamm Live](https://www.usedby.ai/companies/ecamm-live.md) | Observed | [opus.pro](https://www.opus.pro/success-stories) | Not dated |
| Higgsfield | [AdQUA Interactive](https://www.usedby.ai/companies/adqua-interactive.md) | Confirmed | [higgsfield.ai](https://higgsfield.ai/creator-hub/case-studies/adqua-case-study), captured 2026-10-07 | 2026-10-22 |
| Higgsfield | [BITT Animation](https://www.usedby.ai/companies/bitt-animation.md) | Confirmed | [higgsfield.ai](https://higgsfield.ai/creator-hub/case-studies/how-bitt-animation-runs-hybrid-ai-production), captured 2026-10-07 | 2026-10-07 |
| Higgsfield | [Double Shots](https://www.usedby.ai/companies/double-shots.md) | Confirmed | [higgsfield.ai](https://higgsfield.ai/creator-hub/case-studies/double-shots-music-videos-cinema-studio-higgsfield), captured 2026-10-07 | 2026-10-22 |
| Higgsfield | [Vertex CGI](https://www.usedby.ai/companies/vertex-cgi.md) | Confirmed | [higgsfield.ai](https://higgsfield.ai/creator-hub/case-studies/vertexcgi-moria-campaign-higgsfield), captured 2026-10-07 | 2026-10-22 |
| Higgsfield | [Boxel Studio](https://www.usedby.ai/companies/boxel-studio.md) | Observed | [higgsfield.ai](https://higgsfield.ai/enterprise), captured 2026-10-22 | 2026-10-22 |
| Higgsfield | [Levector](https://www.usedby.ai/companies/levector.md) | Observed | [higgsfield.ai](https://higgsfield.ai/enterprise), captured 2026-10-22 | 2026-10-22 |
| LTX Studio | [CYLNDR Studios](https://www.usedby.ai/companies/cylndr-studios.md) | Confirmed | [ltx.io](https://ltx.io/case-studies/how-cylndr-and-the-duke-lemur-center-used-ai-to-create-an-award-winning-campaign), captured 2026-10-22 | 2026-10-22 |
| LTX Studio | [Gear Productions](https://www.usedby.ai/companies/gear-productions.md) | Confirmed | [ltx.io](https://ltx.io/case-studies/gear), captured 2026-10-08 | 2026-10-08 |
| LTX Studio | [Code and Theory](https://www.usedby.ai/companies/code-and-theory.md) | Observed | [ltx.io](https://ltx.io/studio/pricing), captured 2026-10-22 | 2026-10-22 |
| LTX Studio | [FutureBrand](https://www.usedby.ai/companies/futurebrand.md) | Observed | [ltx.io](https://ltx.io/studio/pricing), captured 2026-10-22 | 2026-10-22 |
| LTX Studio | [McCann Worldgroup](https://www.usedby.ai/companies/mccann-worldgroup.md) | Observed | [ltx.io](https://ltx.io/studio/pricing), captured 2026-10-22 | 2026-10-22 |
| LTX Studio | [Trapdoor Creative](https://www.usedby.ai/companies/trapdoor-creative.md) | Observed | [ltx.io](https://ltx.io/studio/pricing), captured 2026-10-22 | 2026-10-22 |
| Luma Dream Machine | [Serviceplan](https://www.usedby.ai/companies/serviceplan.md) | Confirmed | [lumalabs.ai](https://lumalabs.ai/case-studies/service-plan), captured 2026-10-05 | 2026-10-05 |
| Luma Dream Machine | [Adobe](https://www.usedby.ai/companies/adobe.md) | Observed | [lumalabs.ai](https://lumalabs.ai/dream-machine/customers) | Not dated |
| Luma Dream Machine | [Publicis Groupe](https://www.usedby.ai/companies/publicis-groupe.md) | Observed | [lumalabs.ai](https://lumalabs.ai/pricing), captured 2026-10-05 | 2026-10-05 |
| Luma Dream Machine | [Dentsu](https://www.usedby.ai/companies/dentsu.md) | Observed | [lumalabs.ai](https://lumalabs.ai/pricing), captured 2026-10-05 | 2026-10-05 |
| Luma Dream Machine | [Monks](https://www.usedby.ai/companies/monks.md) | Observed | [lumalabs.ai](https://lumalabs.ai/dream-machine/customers) | Not dated |
| Luma Dream Machine | [The Wonder Project](https://www.usedby.ai/companies/the-wonder-project.md) | Observed | [lumalabs.ai](https://lumalabs.ai/app), captured 2026-10-05 | 2026-10-05 |
| Descript | [HubSpot](https://www.usedby.ai/companies/hubspot.md) | Confirmed | [descript.com](https://www.descript.com/customers/hubspot), captured 2026-10-02 | 2026-10-13 |
| Descript | [SaaStr](https://www.usedby.ai/companies/saastr.md) | Confirmed | [descript.com](https://www.descript.com/customers/saastr), captured 2026-10-13 | 2026-10-13 |
| Descript | [Salesforce](https://www.usedby.ai/companies/salesforce.md) | Observed | [descript.com](https://www.descript.com/use-case/case-studies), captured 2026-10-13 | 2026-10-13 |
| Descript | [Canva](https://www.usedby.ai/companies/canva.md) | Observed | [descript.com](https://www.descript.com/use-case/case-studies), captured 2026-10-13 | 2026-10-13 |
| Tavus | [ACTO](https://www.usedby.ai/companies/acto.md) | Confirmed | [tavus.io](https://www.tavus.io/lp/ai-info-page), captured 2026-10-19 | 2026-10-19 |
| Tavus | [Qualified](https://www.usedby.ai/companies/qualified.md) | Confirmed | [tavus.io](https://www.tavus.io/lp/ai-info-page), captured 2026-10-19 | 2026-10-19 |
| Tavus | [Salesforce](https://www.usedby.ai/companies/salesforce.md) | Observed | [tavus.io](https://www.tavus.io/), captured 2026-10-05 | 2026-10-05 |
| Tavus | [Orum](https://www.usedby.ai/companies/orum.md) | Observed | [tavus.io](https://www.tavus.io/pricing), captured 2026-10-05 | 2026-10-05 |
| invideo | [Salesforce](https://www.usedby.ai/companies/salesforce.md) | Observed | [invideo.io](https://invideo.io/pricing/), captured 2026-10-21 | 2026-10-21 |
| invideo | [HubSpot](https://www.usedby.ai/companies/hubspot.md) | Observed | [invideo.io](https://invideo.io/pricing/), captured 2026-10-21 | 2026-10-21 |
| invideo | [Wonder Studios](https://www.usedby.ai/companies/wonder-studios.md) | Observed | [invideo.io](https://invideo.io/pricing/), captured 2026-10-21 | 2026-10-21 |
| Colossyan | [Digital Hunter](https://www.usedby.ai/companies/digital-hunter.md) | Confirmed | [colossyan.com](https://www.colossyan.com/case-study/digital-hunter/), captured 2026-10-07 | 2026-10-19 |
| Colossyan | [ProMark](https://www.usedby.ai/companies/promark.md) | Confirmed | [colossyan.com](https://www.colossyan.com/case-study/promark/), captured 2026-10-07 | 2026-10-19 |
| VEED | [ConvertFlow](https://www.usedby.ai/companies/convertflow.md) | Observed | [veed.io](https://www.veed.io/), captured 2026-10-21 | 2026-10-21 |
| VEED | [PandaDoc](https://www.usedby.ai/companies/pandadoc.md) | Observed | [veed.io](https://www.veed.io/), captured 2026-10-21 | 2026-10-21 |
| D-ID | [Hakuhodo Technologies](https://www.usedby.ai/companies/hakuhodo-technologies.md) | Confirmed | [d-id.com](https://www.d-id.com/https/wwwd-idcom/resources/case-study/hakuhodo-visual-agent/), captured 2026-10-08 | 2026-10-16 |

## Method

Public customer lines of active Video generation & editing tools at companies classified in Marketing & Sales. No software vendor had to be left out. Company mix by strongest proof: 18 confirmed, 0 declared, 38 observed and 0 signals.

## Questions

### Which Video generation & editing tools do Marketing & Sales companies use most?

Synthesia leads: 10 of the 56 Marketing & Sales companies on usedby that use Video generation & editing tools use it. Next: HeyGen (8), Runway (8), OpusClip (7), and Higgsfield (6).

### How many Marketing & Sales companies use Video generation & editing tools?

56 Marketing & Sales companies on usedby use at least one of 13 Video generation & editing tools. It counts the companies usedby tracks.

### What proof backs these lines?

Of the 56 companies, each counted at its strongest proof: 18 confirmed, 0 declared, 38 observed and 0 known from a job post.

### How does usedby build this ranking?

usedby counts each Marketing & Sales company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. Every line shows its proof and the date usedby last checked it.

Video generation & editing by industry within Marketing & Sales: [Agency & Studio](https://www.usedby.ai/companies/industry/agency-studio/video-generation-editing.md) (34)

Industry page: https://www.usedby.ai/companies/industry/marketing-sales.md · Category page: https://www.usedby.ai/tools/category/video-generation-editing.md

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Source: https://www.usedby.ai/companies/industry/marketing-sales/video-generation-editing · How we check: https://www.usedby.ai/methodology