# Data platforms & analytics tools used by Media & Entertainment companies

usedby lists 34 Media & Entertainment companies using 8 Data platforms & analytics tools. The most used is Monte Carlo: 10 of the 34 Media & Entertainment companies on usedby, every proof level counted. These are counts of the companies usedby tracks, not a market share. Data as of 2026-10-24.

## Largest and best-proven users

Two labelled views of the same companies. Neither is a score.

### Largest companies

By employee range. Size known for 19 of 34.

| Company | Proof | Employees | Tools | Last check |
|---|---|---|---|---|
| [Disney](https://www.usedby.ai/companies/disney.md) | Observed | 10,001+ | Monte Carlo | 2026-10-24 |
| [Fox](https://www.usedby.ai/companies/fox.md) | Observed | 10,001+ | Monte Carlo | 2026-10-24 |
| [Warner Bros Discovery](https://www.usedby.ai/companies/warner-bros-discovery.md) | Observed | 10,001+ | Databricks | 2026-10-23 |

### Strongest proof

Confirmed or declared: 8 of 34. This view filters what you read, never what is counted.

| Company | Proof | Employees | Tools | Last check |
|---|---|---|---|---|
| [Playtech](https://www.usedby.ai/companies/playtech.md) | Confirmed | 5,001–10,000 | Mixpanel | 2026-10-24 |
| [AllTrails](https://www.usedby.ai/companies/alltrails.md) | Confirmed | 201–1,000 | Hex | 2026-10-24 |
| [Reddit](https://www.usedby.ai/companies/reddit.md) | Confirmed | 1,001–5,000 | Hex | 2026-10-24 |

## Ranking

Tools ranked by the companies of the 34 Media & Entertainment companies on usedby that use them. Each company counts once per tool, at its strongest proof. Ties go to more confirmed, then declared, then observed companies.

| # | Tool | Companies | Confirmed | Declared | Observed | Job posts only | Last check |
|---|---|---|---|---|---|---|---|
| 1 | [Monte Carlo](https://www.usedby.ai/tools/monte-carlo.md) | 10 | 0 | 0 | 10 | 0 | 2026-10-24 |
| 2 | [Mixpanel](https://www.usedby.ai/tools/mixpanel.md) | 7 | 1 | 0 | 5 | 1 | 2026-10-24 |
| 3 | [Hightouch](https://www.usedby.ai/tools/hightouch.md) | 5 | 3 | 0 | 2 | 0 | 2026-10-24 |
| 4 | [Snowflake](https://www.usedby.ai/tools/snowflake.md) | 4 | 0 | 0 | 3 | 1 | 2026-10-24 |
| 5 | [Hex](https://www.usedby.ai/tools/hex.md) | 3 | 3 | 0 | 0 | 0 | 2026-10-24 |
| 6 | [Enterpret](https://www.usedby.ai/tools/enterpret.md) | 3 | 1 | 0 | 2 | 0 | 2026-10-22 |
| 7 | [Databricks](https://www.usedby.ai/tools/databricks.md) | 3 | 0 | 0 | 1 | 2 | 2026-10-24 |
| 8 | [ThoughtSpot](https://www.usedby.ai/tools/thoughtspot.md) | 1 | 0 | 0 | 1 | 0 | Not dated |

## Customers per tool

Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote, a press release, or the company's own public account of using the tool (its own site, or a post by one of its executives, VP or above)), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). A line the company declared to usedby itself, or that it lists as a sub-processor on its own legal page, is marked declared. A signal is never a case study or a vendor listing. Strongest proof first. "Last check" is the later of the line's re-verification and its latest capture.

| Tool | Company | Proof | Source | Last check |
|---|---|---|---|---|
| Monte Carlo | [Disney](https://www.usedby.ai/companies/disney.md) | Observed | [montecarlo.ai](https://montecarlo.ai/customers), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [The New York Times](https://www.usedby.ai/companies/the-new-york-times.md) | Observed | [montecarlo.ai](https://montecarlo.ai/customers), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [Warner Bros](https://www.usedby.ai/companies/warner-bros.md) | Observed | [montecarlo.ai](https://montecarlo.ai/customers), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [Vox Media](https://www.usedby.ai/companies/voxmedia.md) | Observed | [montecarlo.ai](https://montecarlo.ai/case-studies), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [Axios](https://www.usedby.ai/companies/axios.md) | Observed | [montecarlo.ai](https://montecarlo.ai/customers), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [Fox](https://www.usedby.ai/companies/fox.md) | Observed | [montecarlo.ai](https://montecarlo.ai/customers), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [Kolibri Games](https://www.usedby.ai/companies/kolibri-games.md) | Observed | [montecarlo.ai](https://montecarlo.ai/case-studies), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [Major League Baseball](https://www.usedby.ai/companies/major-league-baseball.md) | Observed | [montecarlo.ai](https://montecarlo.ai/customers), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [New York Jets](https://www.usedby.ai/companies/new-york-jets.md) | Observed | [montecarlo.ai](https://montecarlo.ai/customers), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [NFL](https://www.usedby.ai/companies/nfl.md) | Observed | [montecarlo.ai](https://montecarlo.ai/customers), captured 2026-10-24 | 2026-10-24 |
| Mixpanel | [Playtech](https://www.usedby.ai/companies/playtech.md) | Confirmed | [mixpanel.com](https://mixpanel.com/customers/how-playtech-improved-the-player-experience-and-delivered-value-to-its-licensees/), captured 2026-10-16 | 2026-10-24 |
| Mixpanel | [Pinterest](https://www.usedby.ai/companies/pinterest.md) | Observed | [mixpanel.com](https://mixpanel.com/pricing/), captured 2026-10-24 | 2026-10-24 |
| Mixpanel | [Snap Inc.](https://www.usedby.ai/companies/snap-inc.md) | Observed | [mixpanel.com](https://mixpanel.com/pricing/), captured 2026-10-24 | 2026-10-24 |
| Mixpanel | [Twitch](https://www.usedby.ai/companies/twitch.md) | Observed | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-24 | 2026-10-24 |
| Mixpanel | [SuperPlay](https://www.usedby.ai/companies/superplay.md) | Observed | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-24 | 2026-10-24 |
| Mixpanel | [Yelp](https://www.usedby.ai/companies/yelp.md) | Observed | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-24 | 2026-10-24 |
| Mixpanel | [Match Group](https://www.usedby.ai/companies/match-group.md) | Signal (job post) | [jobs.lever.co](https://jobs.lever.co/matchgroup/849c888a-0348-4794-9c8d-5e4da7e76b2d), captured 2026-10-21 | 2026-10-21 |
| Hightouch | [Warner Music Group](https://www.usedby.ai/companies/warner-music-group.md) | Confirmed | [hightouch.com](https://hightouch.com/customers/wmg), captured 2026-10-07 | 2026-10-24 |
| Hightouch | [Minno](https://www.usedby.ai/companies/minno.md) | Confirmed | [hightouch.com](https://hightouch.com/customers/minno), captured 2026-10-07 | 2026-10-24 |
| Hightouch | [Morning Brew](https://www.usedby.ai/companies/morning-brew.md) | Confirmed | [hightouch.com](https://hightouch.com/customers/morning-brew), captured 2026-10-07 | 2026-10-24 |
| Hightouch | [Spotify](https://www.usedby.ai/companies/spotify.md) | Observed | [hightouch.com](https://hightouch.com/pricing), captured 2026-10-24 | 2026-10-24 |
| Hightouch | [DraftKings](https://www.usedby.ai/companies/draftkings.md) | Observed | [hightouch.com](https://hightouch.com/pricing), captured 2026-10-24 | 2026-10-24 |
| Snowflake | [Warner Music Group](https://www.usedby.ai/companies/warner-music-group.md) | Observed | [snowflake.com](https://www.snowflake.com/en/), captured 2026-10-23 | 2026-10-23 |
| Snowflake | [Roku](https://www.usedby.ai/companies/roku.md) | Observed | [snowflake.com](https://www.snowflake.com/en/), captured 2026-10-23 | 2026-10-23 |
| Snowflake | [Tampa Bay Rays](https://www.usedby.ai/companies/tampa-bay-rays.md) | Observed | [snowflake.com](https://www.snowflake.com/en/), captured 2026-10-23 | 2026-10-23 |
| Snowflake | [Substack](https://www.usedby.ai/companies/substack.md) | Signal (job post) | [jobs.ashbyhq.com](https://jobs.ashbyhq.com/substack/3654de54-7a95-4f6a-8d70-75a5d2d54bbf), captured 2026-10-24 | 2026-10-24 |
| Hex | [Reddit](https://www.usedby.ai/companies/reddit.md) | Confirmed | [hex.tech](https://hex.tech/customers/notion/), captured 2026-10-24 | 2026-10-24 |
| Hex | [AllTrails](https://www.usedby.ai/companies/alltrails.md) | Confirmed | [hex.tech](https://hex.tech/customers/notion/), captured 2026-10-24 | 2026-10-24 |
| Hex | [The Philadelphia Inquirer](https://www.usedby.ai/companies/the-philadelphia-inquirer.md) | Confirmed | [hex.tech](https://hex.tech/customers/inquirer/), captured 2026-10-15 | 2026-10-24 |
| Enterpret | [Philo](https://www.usedby.ai/companies/philo.md) | Confirmed | [enterpret.com](https://www.enterpret.com/customers/philo-enterpret-the-1m-question-no-one-thought-to-ask), captured 2026-10-22 | 2026-10-22 |
| Enterpret | [Nextdoor](https://www.usedby.ai/companies/nextdoor.md) | Observed | [enterpret.com](https://www.enterpret.com/customers), captured 2026-10-22 | 2026-10-22 |
| Enterpret | [Strava](https://www.usedby.ai/companies/strava.md) | Observed | [enterpret.com](https://www.enterpret.com/customers/canva), captured 2026-10-22 | 2026-10-22 |
| Databricks | [Warner Bros Discovery](https://www.usedby.ai/companies/warner-bros-discovery.md) | Observed | [databricks.com](https://www.databricks.com/customers), captured 2026-10-23 | 2026-10-23 |
| Databricks | [Riot Games](https://www.usedby.ai/companies/riot-games.md) | Signal (job post) | [riotgames.com](https://www.riotgames.com/en/work-with-us/job/8248055?gh_jid=8248055), captured 2026-10-24 | 2026-10-24 |
| Databricks | [Match Group](https://www.usedby.ai/companies/match-group.md) | Signal (job post) | [jobs.lever.co](https://jobs.lever.co/matchgroup/98608e23-2878-4dd6-88e1-e6d1cd5eee59), captured 2026-10-21 | 2026-10-21 |
| ThoughtSpot | [X](https://www.usedby.ai/companies/x.md) | Observed | [thoughtspot.com](https://www.thoughtspot.com/customers) | Not dated |

## Method

Public customer lines of active Data platforms & analytics tools at companies classified in Media & Entertainment. No software vendor had to be left out. Company mix by strongest proof: 8 confirmed, 0 declared, 23 observed and 3 signals.

## Questions

### Which Data platforms & analytics tools do Media & Entertainment companies use most?

Monte Carlo leads: 10 of the 34 Media & Entertainment companies on usedby that use Data platforms & analytics tools use it. Next: Mixpanel (7), Hightouch (5), Snowflake (4), and Hex (3).

### How many Media & Entertainment companies use Data platforms & analytics tools?

34 Media & Entertainment companies on usedby use at least one of 8 Data platforms & analytics tools. It counts the companies usedby tracks.

### What proof backs these lines?

Of the 34 companies, each counted at its strongest proof: 8 confirmed, 0 declared, 23 observed and 3 known from a job post.

### How does usedby build this ranking?

usedby counts each Media & Entertainment company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. Every line shows its proof and the date usedby last checked it.

Data platforms & analytics by industry within Media & Entertainment: [Media & Publishing](https://www.usedby.ai/companies/industry/media-publishing/data-cloud-analytics.md) (16)

Industry page: https://www.usedby.ai/companies/industry/media-entertainment.md · Category page: https://www.usedby.ai/tools/category/data-cloud-analytics.md

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Source: https://www.usedby.ai/companies/industry/media-entertainment/data-cloud-analytics · How we check: https://www.usedby.ai/methodology