# Data platforms & analytics tools used by Media & Publishing companies

usedby lists 16 Media & Publishing companies using 8 Data platforms & analytics tools. The most used is Monte Carlo: 5 of the 16 Media & Publishing companies on usedby, every proof level counted. These are counts of the companies usedby tracks, not a market share. Data as of 2026-10-24.

## Ranking

Tools ranked by the companies of the 16 Media & Publishing companies on usedby that use them. Each company counts once per tool, at its strongest proof. Ties go to more confirmed, then declared, then observed companies.

| # | Tool | Companies | Confirmed | Declared | Observed | Job posts only | Last check |
|---|---|---|---|---|---|---|---|
| 1 | [Monte Carlo](https://www.usedby.ai/tools/monte-carlo.md) | 5 | 0 | 0 | 5 | 0 | 2026-10-24 |
| 2 | [Mixpanel](https://www.usedby.ai/tools/mixpanel.md) | 3 | 0 | 0 | 3 | 0 | 2026-10-16 |
| 3 | [Hightouch](https://www.usedby.ai/tools/hightouch.md) | 2 | 2 | 0 | 0 | 0 | 2026-10-19 |
| 4 | [Hex](https://www.usedby.ai/tools/hex.md) | 2 | 1 | 0 | 1 | 0 | 2026-10-15 |
| 5 | [Snowflake](https://www.usedby.ai/tools/snowflake.md) | 2 | 0 | 0 | 1 | 1 | 2026-10-24 |
| 6 | [Databricks](https://www.usedby.ai/tools/databricks.md) | 1 | 0 | 0 | 1 | 0 | 2026-10-23 |
| 7 | [Enterpret](https://www.usedby.ai/tools/enterpret.md) | 1 | 0 | 0 | 1 | 0 | 2026-10-22 |
| 8 | [ThoughtSpot](https://www.usedby.ai/tools/thoughtspot.md) | 1 | 0 | 0 | 1 | 0 | Not dated |

## Customers per tool

Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote, a press release, or the company's own public account of using the tool (its own site, or a post by one of its executives, VP or above)), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). A line the company declared to usedby itself is marked declared. A signal is never a case study or a vendor listing. Strongest proof first. "Last check" is the later of the line's re-verification and its latest capture.

| Tool | Company | Proof | Source | Last check |
|---|---|---|---|---|
| Monte Carlo | [The New York Times](https://www.usedby.ai/companies/the-new-york-times.md) | Observed | [montecarlo.ai](https://montecarlo.ai/customers), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [Warner Bros](https://www.usedby.ai/companies/warner-bros.md) | Observed | [montecarlo.ai](https://montecarlo.ai/customers), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [Vox Media](https://www.usedby.ai/companies/voxmedia.md) | Observed | [montecarlo.ai](https://montecarlo.ai/case-studies), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [Axios](https://www.usedby.ai/companies/axios.md) | Observed | [montecarlo.ai](https://montecarlo.ai/customers), captured 2026-10-24 | 2026-10-24 |
| Monte Carlo | [Fox](https://www.usedby.ai/companies/fox.md) | Observed | [montecarlo.ai](https://montecarlo.ai/customers), captured 2026-10-24 | 2026-10-24 |
| Mixpanel | [Pinterest](https://www.usedby.ai/companies/pinterest.md) | Observed | [mixpanel.com](https://mixpanel.com/pricing/), captured 2026-10-16 | 2026-10-16 |
| Mixpanel | [Snap Inc.](https://www.usedby.ai/companies/snap-inc.md) | Observed | [mixpanel.com](https://mixpanel.com/pricing/), captured 2026-10-16 | 2026-10-16 |
| Mixpanel | [Yelp](https://www.usedby.ai/companies/yelp.md) | Observed | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-16 | 2026-10-16 |
| Hightouch | [Warner Music Group](https://www.usedby.ai/companies/warner-music-group.md) | Confirmed | [hightouch.com](https://hightouch.com/customers/wmg), captured 2026-10-07 | 2026-10-19 |
| Hightouch | [Morning Brew](https://www.usedby.ai/companies/morning-brew.md) | Confirmed | [hightouch.com](https://hightouch.com/customers/morning-brew), captured 2026-10-07 | 2026-10-19 |
| Hex | [The Philadelphia Inquirer](https://www.usedby.ai/companies/the-philadelphia-inquirer.md) | Confirmed | [hex.tech](https://hex.tech/customers/inquirer/), captured 2026-10-15 | 2026-10-15 |
| Hex | [Reddit](https://www.usedby.ai/companies/reddit.md) | Observed | [hex.tech](https://hex.tech/pricing/), captured 2026-10-15 | 2026-10-15 |
| Snowflake | [Warner Music Group](https://www.usedby.ai/companies/warner-music-group.md) | Observed | [snowflake.com](https://www.snowflake.com/en/), captured 2026-10-23 | 2026-10-23 |
| Snowflake | [Substack](https://www.usedby.ai/companies/substack.md) | Signal (job post) | [jobs.ashbyhq.com](https://jobs.ashbyhq.com/substack/3654de54-7a95-4f6a-8d70-75a5d2d54bbf), captured 2026-10-24 | 2026-10-24 |
| Databricks | [Warner Bros Discovery](https://www.usedby.ai/companies/warner-bros-discovery.md) | Observed | [databricks.com](https://www.databricks.com/customers), captured 2026-10-23 | 2026-10-23 |
| Enterpret | [Nextdoor](https://www.usedby.ai/companies/nextdoor.md) | Observed | [enterpret.com](https://www.enterpret.com/customers), captured 2026-10-22 | 2026-10-22 |
| ThoughtSpot | [X](https://www.usedby.ai/companies/x.md) | Observed | [thoughtspot.com](https://www.thoughtspot.com/customers) | Not dated |

## Method

Public customer lines of active Data platforms & analytics tools at companies classified in Media & Publishing. No software vendor had to be left out. Company mix by strongest proof: 3 confirmed, 0 declared, 12 observed and 1 signal.

## Questions

### Which Data platforms & analytics tools do Media & Publishing companies use most?

Monte Carlo leads: 5 of the 16 Media & Publishing companies on usedby that use Data platforms & analytics tools use it. Next: Mixpanel (3), Hightouch (2), Hex (2), and Snowflake (2).

### How many Media & Publishing companies use Data platforms & analytics tools?

16 Media & Publishing companies on usedby use at least one of 8 Data platforms & analytics tools. It counts the companies usedby tracks.

### What proof backs these lines?

Of the 16 companies, each counted at its strongest proof: 3 confirmed, 0 declared, 12 observed and 1 known from a job post.

### How does usedby build this ranking?

usedby counts each Media & Publishing company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. Every line shows its proof and the date usedby last checked it.

Industry page: https://www.usedby.ai/companies/industry/media-publishing.md · Category page: https://www.usedby.ai/tools/category/data-cloud-analytics.md

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Source: https://www.usedby.ai/companies/industry/media-publishing/data-cloud-analytics · How we check: https://www.usedby.ai/methodology