# Personalization & advertising tools used by Retail companies

usedby lists 42 Retail companies using 8 Personalization & advertising tools. The most used is Movable Ink: 14 of the 42 Retail companies on usedby, every proof level counted. These are counts of the companies usedby tracks, not a market share. Data as of 2026-10-24.

## Ranking

Tools ranked by the companies of the 42 Retail companies on usedby that use them. Each company counts once per tool, at its strongest proof. Ties go to more confirmed, then declared, then observed companies.

| # | Tool | Companies | Confirmed | Declared | Observed | Job posts only | Last check |
|---|---|---|---|---|---|---|---|
| 1 | [Movable Ink](https://www.usedby.ai/tools/movable-ink.md) | 14 | 11 | 0 | 3 | 0 | 2026-10-19 |
| 2 | [Bloomreach](https://www.usedby.ai/tools/bloomreach.md) | 13 | 5 | 0 | 8 | 0 | 2026-10-24 |
| 3 | [Smartly](https://www.usedby.ai/tools/smartly.md) | 4 | 3 | 0 | 1 | 0 | 2026-10-19 |
| 4 | [Insider One](https://www.usedby.ai/tools/insider-one.md) | 3 | 2 | 0 | 1 | 0 | 2026-10-18 |
| 5 | [Appier](https://www.usedby.ai/tools/appier.md) | 3 | 1 | 0 | 2 | 0 | 2026-10-19 |
| 6 | [Invoca](https://www.usedby.ai/tools/invoca.md) | 2 | 2 | 0 | 0 | 0 | 2026-10-19 |
| 7 | [Optimove](https://www.usedby.ai/tools/optimove.md) | 2 | 2 | 0 | 0 | 0 | 2026-10-21 |
| 8 | [AdCreative.ai](https://www.usedby.ai/tools/adcreative.md) | 1 | 0 | 0 | 1 | 0 | Not dated |

## Customers per tool

Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote, a press release, or the company's own public account of using the tool (its own site, or a post by one of its executives, VP or above)), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). A line the company declared to usedby itself is marked declared. A signal is never a case study or a vendor listing. Strongest proof first. "Last check" is the later of the line's re-verification and its latest capture.

| Tool | Company | Proof | Source | Last check |
|---|---|---|---|---|
| Movable Ink | [Asda](https://www.usedby.ai/companies/asda.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/asda-case-study), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [At Home](https://www.usedby.ai/companies/at-home.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/at-home-stores-achieves-18-more-clicks-with-a-loyalty-email-upgrade), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [Currys](https://www.usedby.ai/companies/currys.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/currys-case-study), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [DSW](https://www.usedby.ai/companies/dsw.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/dsw-case-study), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [Elkjøp](https://www.usedby.ai/companies/elkj-p.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/how-elkjop-masters-personalization-for-8m-customers), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [Hibbett](https://www.usedby.ai/companies/hibbett.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/hibbett-case-study), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [Macy's](https://www.usedby.ai/companies/macy-s.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/macys-achieves-13-higher-conversions-with-ai-personalization), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [Staples Canada](https://www.usedby.ai/companies/staples-canada.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/staples-canada-case-study), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [Superdrug](https://www.usedby.ai/companies/superdrug.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/superdrug-case-study), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [Thalia](https://www.usedby.ai/companies/thalia.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/thalia-case-study), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [Toolstation](https://www.usedby.ai/companies/toolstation.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/toolstation-nails-marketing-automation-personalization), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [Bloomingdale's](https://www.usedby.ai/companies/bloomingdale-s.md) | Observed | [movableink.com](https://movableink.com/customers), captured 2026-10-19 | 2026-10-19 |
| Movable Ink | [HSN](https://www.usedby.ai/companies/hsn.md) | Observed | [movableink.com](https://movableink.com/customers), captured 2026-10-19 | 2026-10-19 |
| Movable Ink | [The Vitamin Shoppe](https://www.usedby.ai/companies/the-vitamin-shoppe.md) | Observed | [movableink.com](https://movableink.com/customers), captured 2026-10-19 | 2026-10-19 |
| Bloomreach | [260 Sample Sale](https://www.usedby.ai/companies/260-sample-sale.md) | Confirmed | [bloomreach.com](https://www.bloomreach.com/en/case-studies/260-sample-sale), captured 2026-10-08 | 2026-10-24 |
| Bloomreach | [Coop](https://www.usedby.ai/companies/coop.md) | Confirmed | [bloomreach.com](https://www.bloomreach.com/en/case-studies/coop), captured 2026-10-08 | 2026-10-24 |
| Bloomreach | [Halfords](https://www.usedby.ai/companies/halfords.md) | Confirmed | [bloomreach.com](https://www.bloomreach.com/en/case-studies/halfords), captured 2026-10-08 | 2026-10-24 |
| Bloomreach | [JD Sports](https://www.usedby.ai/companies/jd-sports.md) | Confirmed | [bloomreach.com](https://www.bloomreach.com/en/case-studies/jd-sports), captured 2026-10-18 | 2026-10-18 |
| Bloomreach | [Wickes](https://www.usedby.ai/companies/wickes.md) | Confirmed | [bloomreach.com](https://www.bloomreach.com/en/case-studies/wickes), captured 2026-10-08 | 2026-10-24 |
| Bloomreach | [Barbeques Galore](https://www.usedby.ai/companies/barbeques-galore.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [JYSK](https://www.usedby.ai/companies/jysk.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [PittaRosso](https://www.usedby.ai/companies/pittarosso.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [Raley's](https://www.usedby.ai/companies/raley-s.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [Rossmann](https://www.usedby.ai/companies/rossmann.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [TFG](https://www.usedby.ai/companies/tfg.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [Woolworths Group](https://www.usedby.ai/companies/woolworths-group.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [Yonderland](https://www.usedby.ai/companies/yonderland.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Smartly | [Albert Heijn](https://www.usedby.ai/companies/albert-heijn.md) | Confirmed | [smartly.io](https://www.smartly.io/resources/albert-heijn-serves-fresh-weekly-offers-with-smartly-io), captured 2026-10-19 | 2026-10-19 |
| Smartly | [Grover](https://www.usedby.ai/companies/grover.md) | Confirmed | [smartly.io](https://www.smartly.io/resources/grover-drives-a-70-decrease-in-costs-with-smartly-io-and-metas-advantage-shopping-campaigns), captured 2026-10-19 | 2026-10-19 |
| Smartly | [Tchibo](https://www.usedby.ai/companies/tchibo.md) | Confirmed | [smartly.io](https://www.smartly.io/resources/tchibo-drives-a-39-revenue-increase-with-smarter-visuals-on-pinterest-with-smartly-templates), captured 2026-10-19 | 2026-10-19 |
| Smartly | [Foot Locker](https://www.usedby.ai/companies/foot-locker.md) | Observed | [smartly.io](https://www.smartly.io/resource-categories/case-studies), captured 2026-10-08 | 2026-10-08 |
| Insider One | [Decathlon](https://www.usedby.ai/companies/decathlon.md) | Confirmed | [insiderone.com](https://insiderone.com/case-studies/decathlon/), captured 2026-10-08 | 2026-10-18 |
| Insider One | [Safat Home](https://www.usedby.ai/companies/safat-home.md) | Confirmed | [insiderone.com](https://insiderone.com/case-studies/safat-home/), captured 2026-10-08 | 2026-10-18 |
| Insider One | [MediaMarkt](https://www.usedby.ai/companies/mediamarkt.md) | Observed | [insiderone.com](https://insiderone.com/customers/), captured 2026-10-18 | 2026-10-18 |
| Appier | [Carrefour](https://www.usedby.ai/companies/carrefour.md) | Confirmed | [appier.com](https://www.appier.com/en/success-stories/carrefour), captured 2026-10-09 | 2026-10-19 |
| Appier | [Intermarché](https://www.usedby.ai/companies/intermarche.md) | Observed | [appier.com](https://www.appier.com/en/success-stories), captured 2026-10-19 | 2026-10-19 |
| Appier | [Senheng](https://www.usedby.ai/companies/senheng.md) | Observed | [appier.com](https://www.appier.com/en/success-stories), captured 2026-10-19 | 2026-10-19 |
| Invoca | [Carpet Guys](https://www.usedby.ai/companies/carpet-guys.md) | Confirmed | [invoca.com](https://www.invoca.com/customers/carpet-guys), captured 2026-10-19 | 2026-10-19 |
| Invoca | [Rick’s Custom Fencing & Decking](https://www.usedby.ai/companies/ricks-custom-fencing-decking.md) | Confirmed | [invoca.com](https://www.invoca.com/customers/ricks-custom-fencing-decking), captured 2026-10-19 | 2026-10-19 |
| Optimove | [Blains Farm & Fleet](https://www.usedby.ai/companies/blains-farm-fleet.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/blains-farm-and-fleet-overview), captured 2026-10-08 | 2026-10-21 |
| Optimove | [Musti Group](https://www.usedby.ai/companies/musti-group.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/musti-group), captured 2026-10-08 | 2026-10-21 |
| AdCreative.ai | [Walmart](https://www.usedby.ai/companies/walmart.md) | Observed | [adcreative.ai](https://adcreative.ai/customers) | Not dated |

## Method

Public customer lines of active Personalization & advertising tools at companies classified in Retail. No software vendor had to be left out. Company mix by strongest proof: 26 confirmed, 0 declared, 16 observed and 0 signals.

## Questions

### Which Personalization & advertising tools do Retail companies use most?

Movable Ink leads: 14 of the 42 Retail companies on usedby that use Personalization & advertising tools use it. Next: Bloomreach (13), Smartly (4), Insider One (3), and Appier (3).

### How many Retail companies use Personalization & advertising tools?

42 Retail companies on usedby use at least one of 8 Personalization & advertising tools. It counts the companies usedby tracks.

### What proof backs these lines?

Of the 42 companies, each counted at its strongest proof: 26 confirmed, 0 declared, 16 observed and 0 known from a job post.

### How does usedby build this ranking?

usedby counts each Retail company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. Every line shows its proof and the date usedby last checked it.

Industry page: https://www.usedby.ai/companies/industry/retail-offline-omnichannel.md · Category page: https://www.usedby.ai/tools/category/marketing-personalization-ads.md

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Source: https://www.usedby.ai/companies/industry/retail-offline-omnichannel/marketing-personalization-ads · How we check: https://www.usedby.ai/methodology