# AI in Sports & Fitness: what 27 companies use

usedby lists 27 Sports & Fitness companies with at least one public AI tool. The most used tool is HubSpot: 4 of the 27 Sports & Fitness companies on usedby (15%). These are counts of the companies usedby tracks, not a market share. Latest check 2026-10-08: 38 of 41 public lines checked.

## Most used tools

Share of the 27 Sports & Fitness companies on usedby that use each tool, every proof level (a job-post signal is the weakest).

| Tool | Companies | Share |
|---|---|---|
| [HubSpot](https://www.usedby.ai/tools/hubspot.md) | 4 | 15% |
| [OpusClip](https://www.usedby.ai/tools/opusclip.md) | 3 | 11% |
| [Retool](https://www.usedby.ai/tools/retool.md) | 2 | 7% |
| [ServiceNow](https://www.usedby.ai/tools/servicenow.md) | 2 | 7% |
| [Abacus.AI](https://www.usedby.ai/tools/abacus-ai.md) | 1 | 4% |
| [Assembled](https://www.usedby.ai/tools/assembled.md) | 1 | 4% |
| [Beautiful](https://www.usedby.ai/tools/beautiful.md) | 1 | 4% |
| [Cyera](https://www.usedby.ai/tools/cyera.md) | 1 | 4% |
| [Decagon](https://www.usedby.ai/tools/decagon.md) | 1 | 4% |
| [ElevenLabs](https://www.usedby.ai/tools/elevenlabs.md) | 1 | 4% |
| [Endor Labs](https://www.usedby.ai/tools/endor-labs.md) | 1 | 4% |
| [FloQast](https://www.usedby.ai/tools/floqast.md) | 1 | 4% |
| [Forethought](https://www.usedby.ai/tools/forethought.md) | 1 | 4% |
| [Harvey](https://www.usedby.ai/tools/harvey.md) | 1 | 4% |
| [Humanly](https://www.usedby.ai/tools/humanly.md) | 1 | 4% |
| [Intercom](https://www.usedby.ai/tools/intercom.md) | 1 | 4% |
| [Ironclad](https://www.usedby.ai/tools/ironclad.md) | 1 | 4% |
| [Ivo](https://www.usedby.ai/tools/ivo.md) | 1 | 4% |
| [Jotform](https://www.usedby.ai/tools/jotform.md) | 1 | 4% |
| [Labelbox](https://www.usedby.ai/tools/labelbox.md) | 1 | 4% |
| [Legora](https://www.usedby.ai/tools/legora.md) | 1 | 4% |
| [Listen](https://www.usedby.ai/tools/listen.md) | 1 | 4% |
| [Movable Ink](https://www.usedby.ai/tools/movable-ink.md) | 1 | 4% |
| [Netomi](https://www.usedby.ai/tools/netomi.md) | 1 | 4% |
| [Onyx](https://www.usedby.ai/tools/onyx.md) | 1 | 4% |

## Companies

AI tools per company count every public line. A tool marked (signal) rests on a job post only, the weakest proof.

| Company | AI tools on usedby | Tools |
|---|---|---|
| [Peloton](https://www.usedby.ai/companies/peloton.md) | 5 | Cyera, Endor Labs, Labelbox, Retool and Warp |
| [NBA](https://www.usedby.ai/companies/nba.md) | 4 | Abacus.AI, Movable Ink, Netomi and ServiceNow |
| [Golden State Warriors](https://www.usedby.ai/companies/golden-state-warriors.md) | 3 | FloQast, SentinelOne and Vanta |
| [Orangetheory Fitness](https://www.usedby.ai/companies/orangetheory-fitness.md) | 3 | Humanly, Ironclad and Retool |
| [Strava](https://www.usedby.ai/companies/strava.md) | 3 | Ivo, Sana and Textio |
| [ClassPass](https://www.usedby.ai/companies/classpass.md) | 2 | Assembled and Decagon |
| [FC Barcelona](https://www.usedby.ai/companies/fc-barcelona.md) | 1 | Qloo |
| [ATP Tour](https://www.usedby.ai/companies/atp-tour.md) | 1 | Harvey |
| [Juventus](https://www.usedby.ai/companies/juventus.md) | 1 | OpusClip |
| [Memphis Grizzlies](https://www.usedby.ai/companies/memphis-grizzlies.md) | 1 | OpusClip |
| [Sportradar](https://www.usedby.ai/companies/sportradar.md) | 1 | Onyx |
| [UFC](https://www.usedby.ai/companies/ufc.md) | 1 | Listen |
| [Polar](https://www.usedby.ai/companies/polar.md) | 1 | Stilla |
| [Chip Ganassi Racing](https://www.usedby.ai/companies/chip-ganassi-racing.md) | 1 | OpenAI API |
| [Commanders](https://www.usedby.ai/companies/commanders.md) | 1 | OpusClip |
| [Crunch Fitness](https://www.usedby.ai/companies/crunch-fitness.md) | 1 | HubSpot |
| [FC Porto](https://www.usedby.ai/companies/fc-porto.md) | 1 | Legora |
| [Gold's Gym](https://www.usedby.ai/companies/gold-s-gym.md) | 1 | HubSpot |
| [NHL](https://www.usedby.ai/companies/nhl.md) | 1 | ServiceNow |
| [Phoenix Suns](https://www.usedby.ai/companies/phoenix-suns.md) | 1 | Beautiful |
| [Planet Fitness](https://www.usedby.ai/companies/planet-fitness.md) | 1 | Jotform |
| [Runna](https://www.usedby.ai/companies/runna.md) | 1 | Intercom |
| [Star Sports](https://www.usedby.ai/companies/star-sports.md) | 1 | ElevenLabs |
| [Tampa Bay Rays](https://www.usedby.ai/companies/tampa-bay-rays.md) | 1 | Snowflake |
| [Angel City FC](https://www.usedby.ai/companies/angel-city-fc.md) | 1 | HubSpot |
| [Spordle](https://www.usedby.ai/companies/spordle.md) | 1 | Forethought |
| [Youth on Course](https://www.usedby.ai/companies/youth-on-course.md) | 1 | HubSpot |

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Source: https://www.usedby.ai/companies/industry/sports-fitness · How we check: https://www.usedby.ai/methodology