# Personalization & advertising tools used by Travel & Hospitality companies

usedby lists 19 Travel & Hospitality companies using 8 Personalization & advertising tools. The most used is Movable Ink: 5 of the 19 Travel & Hospitality companies on usedby, every proof level counted. These are counts of the companies usedby tracks, not a market share. Data as of 2026-10-24.

## Ranking

Tools ranked by the companies of the 19 Travel & Hospitality companies on usedby that use them. Each company counts once per tool, at its strongest proof. Ties go to more confirmed, then declared, then observed companies.

| # | Tool | Companies | Confirmed | Declared | Observed | Job posts only | Last check |
|---|---|---|---|---|---|---|---|
| 1 | [Movable Ink](https://www.usedby.ai/tools/movable-ink.md) | 5 | 4 | 0 | 1 | 0 | 2026-10-19 |
| 2 | [Smartly](https://www.usedby.ai/tools/smartly.md) | 4 | 4 | 0 | 0 | 0 | 2026-10-19 |
| 3 | [Bloomreach](https://www.usedby.ai/tools/bloomreach.md) | 4 | 2 | 0 | 2 | 0 | 2026-10-24 |
| 4 | [Optimove](https://www.usedby.ai/tools/optimove.md) | 2 | 2 | 0 | 0 | 0 | 2026-10-21 |
| 5 | [Appier](https://www.usedby.ai/tools/appier.md) | 2 | 0 | 0 | 2 | 0 | 2026-10-19 |
| 6 | [AdCreative.ai](https://www.usedby.ai/tools/adcreative.md) | 1 | 0 | 0 | 1 | 0 | Not dated |
| 7 | [Invoca](https://www.usedby.ai/tools/invoca.md) | 1 | 0 | 0 | 1 | 0 | 2026-10-08 |
| 8 | [Qloo](https://www.usedby.ai/tools/qloo.md) | 1 | 0 | 0 | 1 | 0 | Not dated |

## Customers per tool

Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote, a press release, or the company's own public account of using the tool (its own site, or a post by one of its executives, VP or above)), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). A line the company declared to usedby itself is marked declared. A signal is never a case study or a vendor listing. Strongest proof first. "Last check" is the later of the line's re-verification and its latest capture.

| Tool | Company | Proof | Source | Last check |
|---|---|---|---|---|
| Movable Ink | [Accor](https://www.usedby.ai/companies/accor.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/clicks-climb-135-as-accor-personalizes-the-traveler-experience), captured 2026-10-19 | 2026-10-19 |
| Movable Ink | [Global Hotel Alliance](https://www.usedby.ai/companies/global-hotel-alliance.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/how-global-hotel-alliance-saved-45-hours-in-production-time), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [Royal Caribbean](https://www.usedby.ai/companies/royal-caribbean.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/70-less-effort-royal-caribbeans-efficiency-at-work), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [Virgin Voyages](https://www.usedby.ai/companies/virgin-voyages.md) | Confirmed | [movableink.com](https://movableink.com/case-studies/smooth-sailing-to-global-success-the-automation-journey-with-virgin-voyages), captured 2026-10-08 | 2026-10-19 |
| Movable Ink | [Best Western](https://www.usedby.ai/companies/best-western.md) | Observed | [movableink.com](https://movableink.com/customers), captured 2026-10-19 | 2026-10-19 |
| Smartly | [Tripadvisor](https://www.usedby.ai/companies/tripadvisor.md) | Confirmed | [smartly.io](https://www.smartly.io/resources/tripadvisor-scales-video-effortlessly-and-cuts-costs-by-over-50-with-smartlys-cpv-templates), captured 2026-10-19 | 2026-10-19 |
| Smartly | [Hopper](https://www.usedby.ai/companies/hopper.md) | Confirmed | [smartly.io](https://www.smartly.io/resources/hopper-automates-stories-creatives-and-campaign-optimization-with-smartly-io), captured 2026-10-19 | 2026-10-19 |
| Smartly | [Jumeirah](https://www.usedby.ai/companies/jumeirah.md) | Confirmed | [smartly.io](https://www.smartly.io/resources/jumeirah-transforms-hotel-advertising-by-using-ai-and-automation), captured 2026-10-19 | 2026-10-19 |
| Smartly | [The Travel Corporation](https://www.usedby.ai/companies/the-travel-corporation.md) | Confirmed | [smartly.io](https://www.smartly.io/resources/the-travel-corporation-4x-ctr-using-catalog-product-video), captured 2026-10-19 | 2026-10-19 |
| Bloomreach | [On The Beach](https://www.usedby.ai/companies/on-the-beach.md) | Confirmed | [bloomreach.com](https://www.bloomreach.com/en/case-studies/on-the-beach), captured 2026-10-08 | 2026-10-24 |
| Bloomreach | [Travelpass Group](https://www.usedby.ai/companies/travelpass-group.md) | Confirmed | [bloomreach.com](https://www.bloomreach.com/en/case-studies/travelpass-group), captured 2026-10-08 | 2026-10-24 |
| Bloomreach | [Destinia](https://www.usedby.ai/companies/destinia.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Bloomreach | [The Inn Collection Group](https://www.usedby.ai/companies/the-inn-collection-group.md) | Observed | [bloomreach.com](https://www.bloomreach.com/en/case-studies), captured 2026-10-24 | 2026-10-24 |
| Optimove | [Caesars Entertainment](https://www.usedby.ai/companies/caesars-entertainment.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/caesars-entertainment), captured 2026-10-11 | 2026-10-21 |
| Optimove | [FireKeepers](https://www.usedby.ai/companies/firekeepers.md) | Confirmed | [optimove.com](https://www.optimove.com/resources/case-studies/firekeepers-icasino-and-sportsbook), captured 2026-10-08 | 2026-10-11 |
| Appier | [Omio](https://www.usedby.ai/companies/omio.md) | Observed | [appier.com](https://www.appier.com/en/success-stories), captured 2026-10-19 | 2026-10-19 |
| Appier | [Trip.com](https://www.usedby.ai/companies/trip-com.md) | Observed | [appier.com](https://www.appier.com/en/success-stories), captured 2026-10-19 | 2026-10-19 |
| AdCreative.ai | [Tripadvisor](https://www.usedby.ai/companies/tripadvisor.md) | Observed | [adcreative.ai](https://adcreative.ai/customers) | Not dated |
| Invoca | [Extended Stay America](https://www.usedby.ai/companies/extended-stay-america.md) | Observed | [invoca.com](https://www.invoca.com/), captured 2026-10-08 | 2026-10-08 |
| Qloo | [Tablet Hotels](https://www.usedby.ai/companies/tablet-hotels.md) | Observed | [qloo.com](https://www.qloo.com/) | Not dated |

## Method

Public customer lines of active Personalization & advertising tools at companies classified in Travel & Hospitality. No software vendor had to be left out. Company mix by strongest proof: 12 confirmed, 0 declared, 7 observed and 0 signals.

## Questions

### Which Personalization & advertising tools do Travel & Hospitality companies use most?

Movable Ink leads: 5 of the 19 Travel & Hospitality companies on usedby that use Personalization & advertising tools use it. Next: Smartly (4), Bloomreach (4), Optimove (2), and Appier (2).

### How many Travel & Hospitality companies use Personalization & advertising tools?

19 Travel & Hospitality companies on usedby use at least one of 8 Personalization & advertising tools. It counts the companies usedby tracks.

### What proof backs these lines?

Of the 19 companies, each counted at its strongest proof: 12 confirmed, 0 declared, 7 observed and 0 known from a job post.

### How does usedby build this ranking?

usedby counts each Travel & Hospitality company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. Every line shows its proof and the date usedby last checked it.

Industry page: https://www.usedby.ai/companies/industry/travel-hospitality.md · Category page: https://www.usedby.ai/tools/category/marketing-personalization-ads.md

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Source: https://www.usedby.ai/companies/industry/travel-hospitality/marketing-personalization-ads · How we check: https://www.usedby.ai/methodology