# What AI does JD Sports use?

JD Sports uses 1 AI tool on usedby: 1 confirmed, 0 observed and 0 signals. Tools: Bloomreach. Latest check 2026-10-18: 1 of 1 public line checked.

- Industry: [Retail](https://www.usedby.ai/companies/industry/retail-offline-omnichannel.md)
- Website: [jdsports.co.uk](https://jdsports.co.uk)
- Public sources: 2

## AI tools

Each line links to the public page that shows the company with the tool. Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote or a press release), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). A line the company declared to usedby itself is marked declared. The first public proof is not an adoption date.

| Tool | Category | Proof | First public proof | Source |
|---|---|---|---|---|
| [Bloomreach](https://www.usedby.ai/tools/bloomreach.md) | Personalization & advertising | Confirmed | — | [bloomreach.com](https://www.bloomreach.com/en/case-studies/jd-sports), captured 2026-10-18 |

## Published results

Reviewed stories only. A figure is quoted with its label; usedby did not measure it.

- [Bloomreach](https://www.usedby.ai/case-studies/jd-sports-bloomreach.md): **65%** increase in conversion rate from UK audiences (Vendor case study, published 2026-03-24)

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Source: https://www.usedby.ai/companies/jd-sports-jdsports-co-uk · How we check: https://www.usedby.ai/methodology