# What AI does NBA use?

NBA uses 4 AI tools on usedby: 1 confirmed, 3 observed and 0 signals. Tools: Movable Ink, Abacus.AI, Netomi and ServiceNow. Latest check 2026-10-08: 4 of 4 public lines checked.

- Industry: [Sports & Fitness](https://www.usedby.ai/companies/industry/sports-fitness.md)
- Website: [nba.com](https://www.nba.com)
- Public sources: 4

## AI tools

Each line links to the public page that shows the company with the tool. Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote or a press release), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). The first public proof is not an adoption date.

| Tool | Category | Proof | First public proof | Source |
|---|---|---|---|---|
| [Movable Ink](https://www.usedby.ai/tools/movable-ink.md) | Marketing Personalization & Ads | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [Abacus.AI](https://www.usedby.ai/tools/abacus-ai.md) | Enterprise AI Platforms | Observed | — | [abacus.ai](https://abacus.ai/), captured 2026-10-07 |
| [Netomi](https://www.usedby.ai/tools/netomi.md) | Customer Service Automation | Observed | — | [netomi.com](https://www.netomi.com/), captured 2026-10-08 |
| [ServiceNow](https://www.usedby.ai/tools/servicenow.md) | IT Service Management | Observed | — | [servicenow.com](https://www.servicenow.com/customers.html), captured 2026-10-04 |

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Source: https://www.usedby.ai/companies/nba · How we check: https://www.usedby.ai/methodology