# What AI does Netflix use?

Netflix uses 17 AI tools on usedby: 4 confirmed, 13 observed and 0 signals. Tools: Comet Opik, incident.io, LanceDB, Resemble, Airtable, Descript, Figma and Gupshup and 9 others. Latest check 2026-10-08: 15 of 17 public lines checked.

- Industry: [Streaming & Content](https://www.usedby.ai/companies/industry/streaming-content.md)
- Website: [netflix.com](https://netflix.com)
- Public sources: 26

## AI tools

Each line links to the public page that shows the company with the tool. Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote or a press release), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). The first public proof is not an adoption date.

| Tool | Category | Proof | First public proof | Source |
|---|---|---|---|---|
| [Comet Opik](https://www.usedby.ai/tools/comet-opik.md) | LLM Ops & Frameworks | Confirmed | — | [comet.com](https://www.comet.com/site/customers/), captured 2026-10-07 |
| [incident.io](https://www.usedby.ai/tools/incident-io.md) | IT Service Management | Confirmed | — | [incident.io](https://incident.io/customers/netflix), captured 2026-10-07 |
| [LanceDB](https://www.usedby.ai/tools/lancedb.md) | Vector Databases | Confirmed | — | [lancedb.com](https://www.lancedb.com/customers), captured 2026-10-06 |
| [Resemble](https://www.usedby.ai/tools/resemble.md) | Voice Generation & Audio | Confirmed | — | [resemble.ai](https://www.resemble.ai/resources?category=case-studies), captured 2026-10-04 |
| [Airtable](https://www.usedby.ai/tools/airtable.md) | Project & Workspace Mgmt | Observed | — | [airtable.com](https://www.airtable.com/), captured 2026-10-03 |
| [Descript](https://www.usedby.ai/tools/descript.md) | Video Generation & Editing | Observed | — | [descript.com](https://www.descript.com/use-case/case-studies), captured 2026-10-02 |
| [Figma](https://www.usedby.ai/tools/figma.md) | Design & UI/UX | Observed | On or before October 2024 | [figma.com](https://www.figma.com/customers/), captured 2026-10-08 |
| [Gupshup](https://www.usedby.ai/tools/gupshup.md) | Chatbots & Live Chat | Observed | — | [gupshup.ai](https://www.gupshup.ai/), captured 2026-10-08 |
| [HyperWrite](https://www.usedby.ai/tools/hyperwrite.md) | General Writing Assistants | Observed | — | [hyperwriteai.com](https://www.hyperwriteai.com/), captured 2026-10-04 |
| [Ideogram](https://www.usedby.ai/tools/ideogram.md) | Image Generation & Editing | Observed | — | [ideogram.ai](https://ideogram.ai/enterprise/), captured 2026-10-07 |
| [invideo](https://www.usedby.ai/tools/invideo.md) | Video Generation & Editing | Observed | — | [invideo.io](https://invideo.io/pricing/), captured 2026-10-08 |
| [Jotform](https://www.usedby.ai/tools/jotform.md) | No-Code & Internal Tools | Observed | — | [jotform.com](https://www.jotform.com/customer-stories/), captured 2026-10-08 |
| [Murf](https://www.usedby.ai/tools/murf.md) | Voice Generation & Audio | Observed | — | [murf.ai](https://murf.ai/pricing), captured 2026-10-03 |
| [Photoroom](https://www.usedby.ai/tools/photoroom.md) | Image Generation & Editing | Observed | — | [photoroom.com](https://www.photoroom.com//customers) |
| [Qloo](https://www.usedby.ai/tools/qloo.md) | Marketing Personalization & Ads | Observed | — | [qloo.com](https://www.qloo.com/), captured 2026-10-02 |
| [Superhuman](https://www.usedby.ai/tools/superhuman.md) | AI Email Clients | Observed | — | [superhuman.com](https://superhuman.com/customers) |
| [VEED](https://www.usedby.ai/tools/veed.md) | Video Generation & Editing | Observed | — | [veed.io](https://www.veed.io/pricing), captured 2026-10-08 |

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Source: https://www.usedby.ai/companies/netflix · How we check: https://www.usedby.ai/methodology