# What AI does Pernod Ricard use?

Pernod Ricard uses 3 AI tools on usedby: 1 confirmed, 2 observed and 0 signals. Tools: Retool, AdCreative and Leena AI. Latest check 2026-10-08: 3 of 3 public lines checked.

- Industry: [Consumer Goods](https://www.usedby.ai/companies/industry/consumer-goods-fmcg.md)
- Website: [pernod-ricard.com](https://www.pernod-ricard.com/)
- Public sources: 6

## AI tools

Each line links to the public page that shows the company with the tool. Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote or a press release), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). The first public proof is not an adoption date.

| Tool | Category | Proof | First public proof | Source |
|---|---|---|---|---|
| [Retool](https://www.usedby.ai/tools/retool.md) | No-Code & Internal Tools | Confirmed | On or before June 2025 | [retool.com](https://retool.com/customers), captured 2026-10-08 |
| [AdCreative](https://www.usedby.ai/tools/adcreative.md) | Marketing Personalization & Ads | Observed | — | [adcreative.ai](https://www.adcreative.ai/), captured 2026-10-02 |
| [Leena AI](https://www.usedby.ai/tools/leena-ai.md) | Internal IT Support | Observed | — | [leena.ai](https://leena.ai/customers), captured 2026-10-02 |

## Published results

Reviewed stories only. A figure is quoted with its label; usedby did not measure it.

- [Retool](https://www.usedby.ai/case-studies/pernod-ricard-retool.md): **$2B** annual sales influenced by D-Star (Vendor case study, captured by usedby 2026-10-02)

---
Source: https://www.usedby.ai/companies/pernod-ricard · How we check: https://www.usedby.ai/methodology